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Nette

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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New York brand founded by Carol Han Pyle, selling scented candles alongside eau de parfums.

Nette
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track Nette’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.2

October 18, 2026

Overall visibility

0.2

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

38

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Nette's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 18 October 2026; combined-window score 0.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.2%
30 August 20260.0%
6 September 20260.0%
13 September 20260.0%
20 September 20260.0%
27 September 20260.0%
4 October 20260.9%
11 October 20260.2%
18 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 18 October 2026 (scans 1–10)

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Perplexity names Nette most often.

It appears in 0.3% of collected Perplexity answers and 0.1% of Google AI Overviews answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 7 of 150 questions.

Nette appears in at least one collected answer to 4.7% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.9%. The latest scan was 0.2% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American natural perfume brands
  • Best American perfume New York
  • Best fruity perfume USA
  • Best natural perfume USA
  • Best new American perfume brands
  • Best niche perfume brands USA

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique perfume brands USA (D.S. & Durga, Dedcool, Ellis Brooklyn)
  • Best American fragrance brands (Imaginary Authors, Aftelier Perfumes, Phlur)
  • Best local perfume brands USA (D.S. & Durga, Imaginary Authors, Heretic Parfum)
  • Best American owned fragrance brands (D.S. & Durga, Le Labo, Commodity)
  • Best fragrance houses USA (D.S. & Durga, Le Labo, Imaginary Authors)
  • Best American fragrance brands stocked at Sephora (Le Labo, Phlur, NEST New York)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new American perfume brands

From the recorded answer

Nette - Founded by Carol Han Pyle, Nette has quickly grown its footprint into major luxury retailers with warm, atmospheric, and mood-boosting scents like Rose Parade and Lemon Puff.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The best new and modern American perfume brands focus on clean ingredients, indie storytelling, and high-fashion scent profiles:

- Phlur - Relaunched and expanded under creative director Chriselle Lim, PHLUR leads the clean fragrance movement with viral "skin scents" like Missing Person and gourmand favorites like Vanilla Skin. - Skylar - Based in California and guided by Chief Creative Officer Leah Kateb, Skylar offers hypoallergenic, cruelty-free, and skin-safe everyday fragrances such as Vanilla Sky and Boardwalk Delight. - Imaginary Authors - Founded in Portland, Oregon by perfumer Josh Meyer, Imaginary Authors is an indie house that pairs unique unisex compositions with fictional literary backstories (like Yesterday Haze and A Whiff of Waffle Cone). - Nette - Founded by Carol Han Pyle, Nette has quickly grown its footprint into major luxury retailers with warm, atmospheric, and mood-boosting scents like Rose Parade and Lemon Puff. - Future Society - Known for innovative, biotech-driven, and conceptual green fragrances (such as Floating Forest ), this house stands out for experimental and futuristic formulations.

To help narrow down the best pick, let me know:

- Do you prefer clean skin-mists, warm gourmands (vanilla/coffee), or woody/earthy niche scents? - Are you shopping for a full-size bottle or a discovery sample set?

ChatGPT

The question asked

Best fruity perfume USA

From the recorded answer

### Nette Pear Jam …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you want a really fruity perfume in the USA-not just a perfume with a tiny fruity note-these are my top picks for 2026:

### PHLUR Strawberry Letter $99.00

### KAYALI Eden Juicy Apple $150.00

### KAYALI Eden Sweet Peach $150.00

### Burberry Her Eau de Parfum $185.00

### YSL Libre Berry Crush $145.00

### NEST Santa Barbara Strawberry $98.00

### Nette Pear Jam $140.00

### Quince Les Cérises $50.00

### 🍓 Best fruity perfumes

1. PHLUR Strawberry Letter - ⭐ Best overall for strawberry - Juicy strawberry, cassis and apple blossom. - Sweet, playful and noticeably fruity. - $99 / 1.7 oz at Sephora. www.marieclaire.com - Great if you want “fresh strawberry + sexy” rather than a heavy vanilla scent.

2. KAYALI Eden Juicy Apple - 🍎 Best juicy/apple scent - Red apple, blackcurrant, grapefruit, lychee and wild berries. - Very bright, juicy and youthful. - $105 for 50 ml or $150 for 100 ml. us.kayali.com

3. KAYALI Eden Sweet Peach - 🍑 Best peach - Sweet peach + red apple + nectarine with a soft floral/musk dry-down. - One of my picks if you specifically want peachy, juicy and feminine. us.kayali.com

4. Burberry Her EDP - 🍓 Best fruity-luxury option - Dark/red berries, jasmine, white woods, musk and amber. - More sophisticated than a straight-up fruity body spray. - It has an excellent reputation among fragrance editors for its berry character. www.harpersbazaar.com

5. YSL Libre Berry Crush - 🫐 Best sexy fruity - Raspberry + creamy coconut + the recognizable Libre floral DNA. - More mature and sensual than the typical fruity perfume. - $110 for 1 oz at Nordstrom currently.

6. NEST Santa Barbara Strawberry - 🍓 Best fresh strawberry - Luscious strawberry with dewy peony and solar woods. - More like fresh strawberries in the sun than strawberry candy. - $98 / 1.7 oz.

7. Nette Pear Jam - 🍐 Best pear - Juicy pear + raspberry pulp + ambrette. - Bright, jammy and fruity without being overwhelmingly sugary.

8. Quince Les Cérises - 🍒 Best affordable cherry - Black cherry, cherry liqueur, tonka, almond, sandalwood and cedar. - $50, making it a particularly good value if you love cherry.

### 💕 If I had to pick just 3

| If you want… | I'd choose | |---|---| | 🍓 Sweet juicy strawberry | PHLUR Strawberry Letter | | 🍑 Peachy, juicy, feminine | KAYALI Eden Sweet Peach | | 🍓🫐 Fruity but sophisticated/sexy | Burberry Her |

For the most “I smell like delicious fruit” effect: I'd go PHLUR Strawberry Letter or KAYALI Eden Juicy Apple. Fruity fragrance is especially strong in 2026, with strawberry, cherry, pear, mango and other juicy-fruit profiles trending beyond traditional sugary gourmands. www.glamour.com

If you tell me your budget (under $50 / $100 / $150+) and whether you want strawberry, peach, cherry, mango, pear, or tropical, I can narrow it to the 5 best ones for you.

Perplexity

The question asked

Which American perfume brand is stocked at Sephora

From the recorded answer

Other American fragrance brands stocked at Sephora include Boy Smells, Phlur, Nette, Ellis Brooklyn, and Skylar.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Fugazzi is an American-stocked perfume brand available at Sephora, including more than 100 U.S. stores and online.

Other American fragrance brands stocked at Sephora include Boy Smells, Phlur, Nette, Ellis Brooklyn, and Skylar.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Nette

Fragrance & Perfume

21 August 2026 – 18 October 2026 (scans 1–10)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

8

Answers naming the brand

4499

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Nette ranks #38 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 18 October 2026). Its visibility is 0.2%. It was named in 8 of 4,499 AI answers across 7 of 150 tracked questions, averaging position 3.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Nette in Fragrance & Perfume · United States, measured over 21 August 2026 – 18 October 2026. It ranks #38 among 45 tracked brands.

How often does AI mention this brand?

Nette was named in 8 of 4,499 collected AI answers, across 7 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Nette by all 4,499 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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