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Recorded answer text · Google AI Overviews · 11 October 2026

The best new and modern American perfume brands focus on clean ingredients, indie storytelling, and high-fashion scent profiles:

- Phlur - Relaunched and expanded under creative director Chriselle Lim, PHLUR leads the clean fragrance movement with viral "skin scents" like Missing Person and gourmand favorites like Vanilla Skin. - Skylar - Based in California and guided by Chief Creative Officer Leah Kateb, Skylar offers hypoallergenic, cruelty-free, and skin-safe everyday fragrances such as Vanilla Sky and Boardwalk Delight. - Imaginary Authors - Founded in Portland, Oregon by perfumer Josh Meyer, Imaginary Authors is an indie house that pairs unique unisex compositions with fictional literary backstories (like Yesterday Haze and A Whiff of Waffle Cone). - Nette - Founded by Carol Han Pyle, Nette has quickly grown its footprint into major luxury retailers with warm, atmospheric, and mood-boosting scents like Rose Parade and Lemon Puff. - Future Society - Known for innovative, biotech-driven, and conceptual green fragrances (such as Floating Forest ), this house stands out for experimental and futuristic formulations.

To help narrow down the best pick, let me know:

- Do you prefer clean skin-mists, warm gourmands (vanilla/coffee), or woody/earthy niche scents? - Are you shopping for a full-size bottle or a discovery sample set?

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for American-founded fragrance brands at Sephora, there are some excellent independent and niche perfumery houses worth exploring. I'd prioritize these over the international designer fragrance brands.

## Best American fragrance brands at Sephora

!Ellis Brooklyn News and Blog: A Brooklyn Story

1\. Ellis Brooklyn

(Best overall)

New York, USA

Elegant, modern fragrances with a polished, sophisticated feel. Beautiful florals, musks, woods and gourmands.

Try\: MYTH, DEAR SKY, SALT.

Sephora: approximately \$115 for 50 ml.

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!Henry Rose Reviews 2025 - Read Before You Buy | Thingtesting

2\. Henry Rose

(Best for ingredient transparency)

United States

Founded by Michelle Pfeiffer. Genderless fine fragrances with an emphasis on ingredient transparency and responsible formulation.

Try\: Flora Carnivora, Ripe, London 1983.

Sephora: approximately \$120 for 50 ml.

www.prnewswire.comwww.sephora.comwww.sephora.com

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![Mini Perfume Coffret - Phlur](

3\. PHLUR

(Best contemporary scents)

United States

Trend-forward, expressive fragrances, particularly good for modern skin scents, woods and addictive sweet fragrances.

Try\: Father Figure, Missing Person, Soft Spot.

Sephora: approximately \$99 for 50 ml.

businessoffashion-businessoffashion-prod.web.arc-cdn.netwww.sephora.comwww.sephora.com

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!Boy Smells Hinoki Fantôme Eau de Parfum | Space NK

4\. Boy Smells

Los Angeles, California

Artistic, unconventional and gender-inclusive fragrances. Great if you enjoy distinctive, expressive compositions.

Try\: Woodphoria and Vanilla Era.

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!Pear Jam | Eau de Parfum | 1.7oz | Nette NYC

5\. Nette

New York, USA

A more understated luxury aesthetic, with sophisticated, thoughtfully composed fragrances.

Try\: Thé Vanille and Pear Jam.

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!Dedcool Founder Carina Chaz Wants to Redefine Fragrance

6\. DedCool

Los Angeles, California

Minimalist, genderless and modern. Particularly interesting if you like layering fragrances.

Try\: Milk, Taunt and Xtra Milk.

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!Buy Skylar Honeysuckle Dream Eau de Parfum | Thingtesting

7\. Skylar

California, USA

Approachable, wearable fragrances with a fresh, easygoing personality.

Try\: Vanilla Sky, Salt Air and Boardwalk Delight.

Brand availability and individual product assortments can vary between Sephora online and physical stores.

## My top three to sample first

| Brand | Best for | Overall personality | |--------|--------|--------| | Ellis Brooklyn | Sophisticated everyday perfume | Modern luxury | | Henry Rose | Refined, distinctive scents | Understated elegance | | PHLUR | Contemporary, memorable fragrances | Trend-forward niche |

## A few actual Sephora fragrances to investigate

Ellis Brooklyn DEAR SKY

## \$115

Fresh melon, white peony and ambrette.

50 ml · Sephora

Henry Rose Flora Carnivora

## \$120

Jasmine, tuberose and orange blossom.

50 ml · Sephora

PHLUR Father Figure

## \$99

Fig, jasmine and sandalwood.

50 ml · Sephora

One distinction\: I'm focusing on American-founded brands, not simply brands sold in America. For example, The 7 Virtues is Canadian, while BYREDO is Swedish.

My recommendation: Start with Ellis Brooklyn, Henry Rose and PHLUR if you're looking for American niche perfumery rather than celebrity perfumes or mass-market fragrances.

Recorded answer text · Perplexity · 18 October 2026

Fugazzi is an American-stocked perfume brand available at Sephora, including more than 100 U.S. stores and online.

Other American fragrance brands stocked at Sephora include Boy Smells, Phlur, Nette, Ellis Brooklyn, and Skylar.