The question asked
Best new American perfume brands
From the recorded answer
Nette - Founded by Carol Han Pyle, Nette has quickly grown its footprint into major luxury retailers with warm, atmospheric, and mood-boosting scents like Rose Parade and Lemon Puff.
Read recorded answer
Recorded answer text · Google AI Overviews · 11 October 2026
The best new and modern American perfume brands focus on clean ingredients, indie storytelling, and high-fashion scent profiles:
- Phlur - Relaunched and expanded under creative director Chriselle Lim, PHLUR leads the clean fragrance movement with viral "skin scents" like Missing Person and gourmand favorites like Vanilla Skin. - Skylar - Based in California and guided by Chief Creative Officer Leah Kateb, Skylar offers hypoallergenic, cruelty-free, and skin-safe everyday fragrances such as Vanilla Sky and Boardwalk Delight. - Imaginary Authors - Founded in Portland, Oregon by perfumer Josh Meyer, Imaginary Authors is an indie house that pairs unique unisex compositions with fictional literary backstories (like Yesterday Haze and A Whiff of Waffle Cone). - Nette - Founded by Carol Han Pyle, Nette has quickly grown its footprint into major luxury retailers with warm, atmospheric, and mood-boosting scents like Rose Parade and Lemon Puff. - Future Society - Known for innovative, biotech-driven, and conceptual green fragrances (such as Floating Forest ), this house stands out for experimental and futuristic formulations.
To help narrow down the best pick, let me know:
- Do you prefer clean skin-mists, warm gourmands (vanilla/coffee), or woody/earthy niche scents? - Are you shopping for a full-size bottle or a discovery sample set?






