Le Labo
AI Visibility Score and Ranking for
Fragrance & Perfume [US]
New York fragrance house trading under its own retail and direct-to-consumer identity.
Le Labo ranks #1 in the US Fragrance & Perfume AI Visibility Index with a Visibility Score of 16.0/100 — named in 216 of 1,350 AI answers across 73 of 150 tracked questions, averaging position 1.8 when mentioned.
16.0
Visibility score
1
Found Rank
new
Movement vs last window
1.8
Avg. position when mentioned
73
Prompts hit, of 150
Where this brand sits in its industry
Not every platform agrees.
AI platforms don't agree with each other — here's how the score breaks down, and which one rates it highest.
ChatGPT 24.4% · Perplexity 15.1% · AI Overviews 8.4%
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The questions shoppers ask. Every day. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.
2. We ask every day, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Daily scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Le Labo's AI Visibility Score?
Le Labo has an AI Visibility Score of 16.0 in the US Fragrance & Perfume AI Visibility Index, ranked #1.
How often does AI recommend Le Labo?
Le Labo was named in 216 of 1,350 AI answers analysed, across 73 tracked questions, averaging position 1.8 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions American fragrance shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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