Across 8 recorded scans from 21 August 2026 to 4 October 2026, Le Labo's single-scan score moved from 16.2% to 16.9%, up 0.7 percentage points. Latest recorded scan 16.9% on 4 October 2026; combined-window score 15.2%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 15.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
16.2%
24 August 2026
16.7%
30 August 2026
15.1%
6 September 2026
13.8%
13 September 2026
15.1%
20 September 2026
13.6%
27 September 2026
14.4%
4 October 2026
16.9%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
23.8%
Perplexity
15.3%
AI Overviews
6.5%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 23.8% of collected ChatGPT answers and 6.5% of Google AI Overviews answers: a difference of 17.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 87 of 150 questions.
Le Labo appears in at least one collected answer to 58.0% of the tracked questions. That is question coverage; the 15.2% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 13.6% to 16.9%. The latest scan was 16.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best American alternative to French perfume brands
Best American fragrance brands
Best American fragrance brands stocked at Sephora
Best American fragrance brands you've never heard of
Best American made fragrance
Best American made perfume
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best new American perfume brands (Noyz, Phlur, Boy Smells)
Best American fragrance brands stocked at Sephora (Phlur, Kayali, Dedcool)
Best American natural perfume brands (Heretic Parfum, Henry Rose, Strange Invisible Perfumes)
Best local perfume brands USA (Imaginary Authors, D.S. & Durga, Heretic Parfum)
Which American perfume brand is stocked at Sephora (Henry Rose, Phlur, Ellis Brooklyn)
Best non toxic perfume USA (Phlur, Abbott, By Rosie Jane)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best American perfume brands
From the recorded answer
Le Labo: Based in New York City, famous worldwide for cult-favorite lab-blended minimalist scents like Santal 33.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
The best American perfume brands range from historic legacy houses to modern luxury and indie niche creators.
### Top American Designer & Luxury Brands
- Tom Ford: Known for bold, high-end luxury fragrances like Black Orchid and Tobacco Vanille utilizing rare and complex ingredients.
- Estée Lauder: A foundational pioneer in American beauty, famous for launching iconic classics like Youth-Dew.
- Calvin Klein: A minimalist fashion giant that redefined 90s casual fragrance culture with industry-shaping scents like CK One and Eternity.
- Marc Jacobs: Celebrated for bright, youthful, and clean floral compositions, anchored by the massive success of Daisy.
- Ralph Lauren: Quintessential American style translated into classic, preppy, and woody signatures like the Polo line.
### Popular Modern & Niche American Houses
- Le Labo: Based in New York City, famous worldwide for cult-favorite lab-blended minimalist scents like Santal 33.
- Phlur: A modern, viral favorite known for clean, skin-scent transparency like Missing Person.
- Commodity: Celebrated for its unique "Scent Space" collection that dials projection up or down, featuring accessible favorites like Bergamot.
- DSH Perfumes: An artisan, indie botanical house offering intricate, hand-crafted natural perfumes.
If you'd like to narrow down a recommendation, tell me:
- What scent notes do you prefer? (floral, woody, fresh, or gourmand)
- What is your target budget?
- Is this for everyday wear or a special occasion?
ChatGPT
The question asked
Best perfume brands America
From the recorded answer
2. Le Labo - minimalist luxury; Santal 33 is iconic. vioralondon.com …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you mean American perfume brands (U.S.-founded), these are among the best to explore in 2026:
1. D.S. & Durga - artistic, unusual, excellent niche quality.
2. Le Labo - minimalist luxury; Santal 33 is iconic. vioralondon.com
3. Tom Ford - luxury, bold, sophisticated scents.
4. Imaginary Authors - creative fragrances built around storytelling. www.vogue.com
5. Kierin NYC - modern, wearable niche fragrances.
6. Rogue Perfumery - vintage-inspired, high-quality compositions.
7. Eris Parfums - distinctive, artistic fragrances.
8. Olympic Orchids - experimental artisan perfumery.
9. Fulton & Roark - American-inspired scents with a strong focus on U.S. landscapes. fultonandroark.com
10. St. Clair Scents - sophisticated independent American perfumery.
My top 3: D.S. & Durga, Le Labo, and Imaginary Authors.
If you tell me men / women / unisex + budget ($50, $100, $200+), I can narrow it to the 10 best perfumes to actually buy.
Perplexity
The question asked
Best fragrance brands America
From the recorded answer
Le Labo - Modern niche fragrances, especially Santal 33, Another 13, and Thé Matcha 26.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
The best American fragrance brands depend on your style and budget, but these are strong picks across luxury, niche, designer, and affordable categories:
- Tom Ford - Luxury, bold, polished scents; try Oud Wood, Tobacco Vanille, or Neroli Portofino. It is widely regarded as a leading American perfume house.
- Estée Lauder - Elegant, classic fragrances; try Beautiful or Pleasures.
- Ralph Lauren - Versatile designer fragrances, especially Polo, Polo Blue, and Romance.
- Calvin Klein - Minimalist, accessible scents such as CK One, Eternity, and Euphoria.
- Bond No. 9 - New York-inspired niche perfumes with distinctive bottles and strong projection.
- Le Labo - Modern niche fragrances, especially Santal 33, Another 13, and Thé Matcha 26.
- Jo Malone London - Technically British rather than American, but highly popular in the U.S.; known for elegant, easy-to-layer colognes.
- Henry Rose - Clean-oriented, gender-neutral fragrances with relatively transparent ingredient messaging; it is frequently highlighted for value among newer brands.
- Skylar - California-based clean fragrance brand with light, approachable scents.
- Elizabeth Arden - Affordable classics, especially Red Door, Green Tea, and White Tea.
Best overall: Tom Ford
Best niche choice: Le Labo
Best affordable option: Calvin Klein
Best clean-oriented option: Henry Rose or Skylar
Best classic designer brand: Ralph Lauren
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Le Labo ranks #1 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). Its visibility is 15.2%. It was named in 548 of 3,600 AI answers across 87 of 150 tracked questions, averaging position 1.7 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 15.2% AI visibility for Le Labo in Fragrance & Perfume · United States, measured over 21 August 2026 – 4 October 2026. It ranks #1 among 45 tracked brands.
How often does AI mention this brand?
Le Labo was named in 548 of 3,600 collected AI answers, across 87 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Le Labo by all 3,600 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
