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Commodity

Commodity

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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Los Angeles fragrance brand trading under its own name.

Commodity
appears in
2.5
% of measured AI answers in this industry and market.

Found score

Track Commodity’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.4

October 4, 2026

Overall visibility

2.5

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

14

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Commodity's single-scan score moved from 2.7% to 2.4%, down 0.3 percentage points. Latest recorded scan 2.4% on 4 October 2026; combined-window score 2.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.5% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.7%
24 August 20263.1%
30 August 20262.2%
6 September 20262.0%
13 September 20263.6%
20 September 20262.0%
27 September 20262.2%
4 October 20262.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.9%

Perplexity Logo

Perplexity

5.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Commodity most often.

It appears in 5.5% of collected Perplexity answers and 0.9% of ChatGPT answers: a difference of 4.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Commodity appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 2.5% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.0% to 3.6%. The latest scan was 2.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American alternative to French perfume brands
  • Best American fragrance brands
  • Best American fragrance brands stocked at Sephora
  • Best American fragrance brands you've never heard of
  • Best American owned fragrance brands
  • Best American perfume New York

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique perfume brands USA (D.S. & Durga, Le Labo, Maison Louis Marie)
  • Best new American perfume brands (Noyz, Phlur, Boy Smells)
  • Best vegan perfume brands USA (Skylar, Phlur, Heretic Parfum)
  • Best American alternative to French perfume brands (Phlur, D.S. & Durga, Maison Louis Marie)
  • Best award winning American fragrance brands (NEST New York, Le Labo, Maison Louis Marie)
  • Best American fragrance brands stocked at Sephora (Phlur, Kayali, Dedcool)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American perfume brands

From the recorded answer

Commodity: Celebrated for its unique "Scent Space" collection that dials projection up or down, featuring accessible favorites like Bergamot.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best American perfume brands range from historic legacy houses to modern luxury and indie niche creators.

### Top American Designer & Luxury Brands

- Tom Ford: Known for bold, high-end luxury fragrances like Black Orchid and Tobacco Vanille utilizing rare and complex ingredients. - Estée Lauder: A foundational pioneer in American beauty, famous for launching iconic classics like Youth-Dew. - Calvin Klein: A minimalist fashion giant that redefined 90s casual fragrance culture with industry-shaping scents like CK One and Eternity. - Marc Jacobs: Celebrated for bright, youthful, and clean floral compositions, anchored by the massive success of Daisy. - Ralph Lauren: Quintessential American style translated into classic, preppy, and woody signatures like the Polo line.

### Popular Modern & Niche American Houses

- Le Labo: Based in New York City, famous worldwide for cult-favorite lab-blended minimalist scents like Santal 33. - Phlur: A modern, viral favorite known for clean, skin-scent transparency like Missing Person. - Commodity: Celebrated for its unique "Scent Space" collection that dials projection up or down, featuring accessible favorites like Bergamot. - DSH Perfumes: An artisan, indie botanical house offering intricate, hand-crafted natural perfumes.

If you'd like to narrow down a recommendation, tell me:

- What scent notes do you prefer? (floral, woody, fresh, or gourmand) - What is your target budget? - Is this for everyday wear or a special occasion?

ChatGPT

The question asked

Which American perfume brands are actually good

From the recorded answer

Commodity - good if you like the idea of buying one fragrance in different intensities. Some of the line is excellent, particularly Milk, Gold, Moss, and Book*. But I personally think D.S. & Durga and Imaginary Authors are more interesting.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Yes - there are some really good American perfume brands, but I'd separate the genuinely interesting houses from the “Instagram/Sephora hype” brands.

My shortlist, based on originality, perfumery quality, and how consistently good the line is:

### 🇺🇸 The American brands I'd actually spend money on

1. D.S. & Durga - my #1 D.S. & Durga is probably the American house I'd recommend most confidently. It's Brooklyn-based, makes its fragrances in New York, and has a very distinctive artistic identity. www.dsanddurga.comintothegloss.comwww.osmetheca.bearquiste.com

Best ones to try: - Debaser - green fig, creamy, woody, slightly weird in a very good way - Radio Bombay - sandalwood/wood, warm and sophisticated - Bowmakers - dry woods, varnish, violin-shop atmosphere - I Don't Know What - airy, woody, musky; extremely versatile - Steamed Rainbow - unusual fresh/green scent

D.S. & Durga is also unusually consistent across its collection; multiple fragrance publications and enthusiasts specifically praise its originality and quality. intothegloss.com

### D.S. & Durga Durga $380.00

---

2. Imaginary Authors - best for creativity

Imaginary Authors is one of the most genuinely American niche houses. Josh Meyer composes the fragrances, and every perfume is presented as though it's associated with a fictional book/story. The brand remains based in Portland and independently owned. www.osmetheca.be

Standouts: - Every Storm a Serenade - salty, woody, atmospheric - Memoirs of a Trespasser - vanilla + woods - Saint Julep - mint, bourbon-ish sweetness, Southern atmosphere - Cape Heartache - pine, strawberry, woods - Slow Explosions - fruity, leathery, spicy

This is the house I'd pick if you want something that doesn't smell like another designer perfume.

### Imaginary Authors Slow Explosions $115.00

---

3. Kerosene - best if you want BIG performance

Kerosene is a Michigan-based indie house and a particularly good place to look if longevity and projection matter to you.

Follow is the obvious starting point: dark coffee, vanilla and amber. It's gourmand without being merely “sweet coffee perfume.”

### Kerosene Follow $164.00

---

4. ARQUISTE - best for sophisticated, historical/architectural scents

ARQUISTE Parfumeur is slightly different because founder Carlos Huber is Mexican-born, but the company is American-based and its fragrances are made in the USA. Its whole concept is recreating specific historical moments through scent. arquiste.com

I'd look at Peau, Nanban, The Architects Club, and Flor y Canto.

### ARQUISTE PEAU $40.00

---

### And then there's the more accessible tier

PHLUR - genuinely worth sampling, especially if you like modern, clean-ish, sexy skin scents and gourmands. It's more commercial than D.S. & Durga or Imaginary Authors, but some releases are very good.

My picks: - Vanilla Skin - Missing Person - Father Figure - Tangerine Boy - Soft Spot

### PHLUR Vanilla Skin $99.00

### PHLUR Missing Person $139.00

### PHLUR Father Figure $99.00

### PHLUR Soft Spot $99.00

Lake & Skye - another American brand worth knowing, particularly if you like airy, musky, “your skin but better” fragrances. 11 11 is their signature and has a very large following.

Commodity - good if you like the idea of buying one fragrance in different intensities. Some of the line is excellent, particularly Milk, Gold, Moss, and Book. But I personally think D.S. & Durga and Imaginary Authors are more interesting.

---

### My actual ranking

| Brand | Quality | Originality | My verdict | |---|---|---|---| | D.S. & Durga | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | Buy/sample immediately | | Imaginary Authors | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | Excellent | | Kerosene | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐½ | Excellent, especially performance | | ARQUISTE | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | Sophisticated niche | | PHLUR | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Best accessible option | | Lake & Skye | ⭐⭐⭐⭐ | ⭐⭐⭐½ | Great for clean/musky scents | | Commodity | ⭐⭐⭐⭐ | ⭐⭐⭐½ | Good, but selective |

If you tell me what perfumes you already love (even 3-5 names), I can narrow this down to 5 American perfumes I'd specifically recommend for your taste, including which ones are actually worth their price.

Perplexity

The question asked

Best American fragrance brands

From the recorded answer

Commodity - Contemporary fragrances organized around scent styles and intensity levels, making the range easy to explore.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Here are standout American fragrance brands, grouped by style:

- Tom Ford - Luxury designer fragrances with polished, bold profiles; try Oud Wood, Neroli Portofino, or Black Orchid. - Estée Lauder - An established American house known for classics such as Beautiful, Pleasures, and Youth-Dew. - Le Labo - Minimalist, premium fragrances with popular scents including Santal 33, Another 13, and Rose 31. - D.S. & Durga - Brooklyn-based niche perfumery focused on distinctive, story-driven compositions such as Bowmakers and Cowboy Grass. - Imaginary Authors - Creative, literary-inspired perfumes with unusual concepts and presentation. - Ellis Brooklyn - Modern, approachable fragrances with a strong selection of wearable florals, woods, and gourmands. - Heretic Parfum - Experimental fragrances emphasizing natural materials and unconventional compositions. - Commodity - Contemporary fragrances organized around scent styles and intensity levels, making the range easy to explore. - Juniper Ridge - Outdoors-inspired scents built around American landscapes and botanical ingredients. - Demeter Fragrance Library - A huge collection of single-note and novelty fragrances, including playful scents such as Play-Doh. - Fulton & Roark - North Carolina-based independent brand specializing primarily in solid fragrances and understated masculine scents. - Victoria's Secret - A major American fragrance brand best known for accessible fruity, floral, and sweet body mists and perfumes.

Best overall: Tom Ford Best niche choice: D.S. & Durga Best for unusual scents: Imaginary Authors or Demeter Best affordable variety: Ellis Brooklyn or Commodity Best outdoors-inspired option: Juniper Ridge

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Commodity

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

2.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

91

Answers naming the brand

3600

Answers collected

2.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Commodity ranks #14 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). Its visibility is 2.5%. It was named in 91 of 3,600 AI answers across 25 of 150 tracked questions, averaging position 4.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.5% AI visibility for Commodity in Fragrance & Perfume · United States, measured over 21 August 2026 – 4 October 2026. It ranks #14 among 45 tracked brands.

How often does AI mention this brand?

Commodity was named in 91 of 3,600 collected AI answers, across 25 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Commodity by all 3,600 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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