Across 8 recorded scans from 21 August 2026 to 4 October 2026, Fulton & Roark's single-scan score moved from 8.4% to 5.8%, down 2.6 percentage points. Latest recorded scan 5.8% on 4 October 2026; combined-window score 7.2%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
8.4%
24 August 2026
8.4%
30 August 2026
5.8%
6 September 2026
6.4%
13 September 2026
9.3%
20 September 2026
6.0%
27 September 2026
7.6%
4 October 2026
5.8%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
11.9%
Perplexity
9.7%
AI Overviews
0.1%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 11.9% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 11.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 34 of 150 questions.
Fulton & Roark appears in at least one collected answer to 22.7% of the tracked questions. That is question coverage; the 7.2% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 5.8% to 9.3%. The latest scan was 5.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best American alternative to French perfume brands
Best American fragrance brands
Best American fragrance brands you've never heard of
Best American made cologne
Best American made fragrance
Best American made perfume
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Which American perfume brands are actually good (D.S. & Durga, Aftelier Perfumes, Imaginary Authors)
Best vegan perfume brands USA (Skylar, Phlur, Heretic Parfum)
Best award winning American fragrance brands (NEST New York, Le Labo, Maison Louis Marie)
Best American fragrance brands stocked at Sephora (Phlur, Kayali, Dedcool)
Best American natural perfume brands (Heretic Parfum, Henry Rose, Strange Invisible Perfumes)
Best local perfume brands USA (Imaginary Authors, D.S. & Durga, Heretic Parfum)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best luxury American fragrance house
From the recorded answer
Fulton & Roark …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Mind Games is widely regarded as one of the best luxury American niche fragrance houses, blending high-concept conceptual storytelling with opulent, high-performing compositions.
### Top Luxury American Fragrance Houses
- Mind Games
- Style: Luxury niche, chess-inspired complex blends.
- Standout Scent: Blockade (a vibrant mango-forward, Aventus-style profile) and Leonora (passionfruit).
- Price Range: $300-$400+ per bottle.
- Tom Ford (Private Blend)
- Style: Bold, opulent, and designer-luxe crossover into high-end private collections.
- Standout Scent: Oud Wood or Soleil Blanc.
- Price Range: $350-$450+ per bottle.
- Fulton & Roark
- Style: Atlanta-born independent luxury focused on solid and liquid extraits with a distinct American narrative.
- Standout Scent: Clermont or Palmetto.
- Price Range: $160-$220 per bottle.
- Le Labo
- Style: NYC-born minimalist luxury known for custom-blended formulations and raw, urban-evocative profiles (though owned by Estée Lauder).
- Standout Scent: Santal 33 or The Matcha 26.
- Price Range: $230-$350+ per bottle.
If you want to narrow down your choice, let me know:
- What scent profiles do you prefer (woody, fresh, sweet, or smoky)?
- Is this for everyday wear or a special occasion?
ChatGPT
The question asked
Best American perfume brands
From the recorded answer
6. Fulton & Roark - distinctly American approach, including solid colognes and extraits. fultonandroark.com …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
For American perfume brands, my top picks are:
1. D.S. & Durga - highly original, artistic, NYC-based niche perfumery.
2. Le Labo - minimalist, sophisticated, especially Santal 33. vioralondon.com
3. Tom Ford - luxury, bold, glamorous; excellent Private Blend collection.
4. Imaginary Authors - creative, story-driven fragrances with unusual concepts. www.nicheperfumers.com
5. Kierin NYC - modern, accessible niche fragrances.
6. Fulton & Roark - distinctly American approach, including solid colognes and extraits. fultonandroark.com
7. Rogue Perfumery - artisanal, vintage-inspired compositions.
8. Eris Parfums - artistic, distinctive, particularly strong for florals and sensual scents. www.fragrantica.com
Best overall for niche: D.S. & Durga
Best luxury: Tom Ford
Best distinctive/storytelling: Imaginary Authors
Best American-made focus: Fulton & Roark www.moderncologne.com
Perplexity
The question asked
Best American fragrance brands
From the recorded answer
Fulton & Roark - North Carolina-based independent brand specializing primarily in solid fragrances and understated masculine scents.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
Here are standout American fragrance brands, grouped by style:
- Tom Ford - Luxury designer fragrances with polished, bold profiles; try Oud Wood, Neroli Portofino, or Black Orchid.
- Estée Lauder - An established American house known for classics such as Beautiful, Pleasures, and Youth-Dew.
- Le Labo - Minimalist, premium fragrances with popular scents including Santal 33, Another 13, and Rose 31.
- D.S. & Durga - Brooklyn-based niche perfumery focused on distinctive, story-driven compositions such as Bowmakers and Cowboy Grass.
- Imaginary Authors - Creative, literary-inspired perfumes with unusual concepts and presentation.
- Ellis Brooklyn - Modern, approachable fragrances with a strong selection of wearable florals, woods, and gourmands.
- Heretic Parfum - Experimental fragrances emphasizing natural materials and unconventional compositions.
- Commodity - Contemporary fragrances organized around scent styles and intensity levels, making the range easy to explore.
- Juniper Ridge - Outdoors-inspired scents built around American landscapes and botanical ingredients.
- Demeter Fragrance Library - A huge collection of single-note and novelty fragrances, including playful scents such as Play-Doh.
- Fulton & Roark - North Carolina-based independent brand specializing primarily in solid fragrances and understated masculine scents.
- Victoria's Secret - A major American fragrance brand best known for accessible fruity, floral, and sweet body mists and perfumes.
Best overall: Tom Ford
Best niche choice: D.S. & Durga
Best for unusual scents: Imaginary Authors or Demeter
Best affordable variety: Ellis Brooklyn or Commodity
Best outdoors-inspired option: Juniper Ridge
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Fulton & Roark ranks #5 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). Its visibility is 7.2%. It was named in 260 of 3,600 AI answers across 34 of 150 tracked questions, averaging position 3.1 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 7.2% AI visibility for Fulton & Roark in Fragrance & Perfume · United States, measured over 21 August 2026 – 4 October 2026. It ranks #5 among 45 tracked brands.
How often does AI mention this brand?
Fulton & Roark was named in 260 of 3,600 collected AI answers, across 34 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Fulton & Roark by all 3,600 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
