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Fulton & Roark

Fulton & Roark

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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North Carolina men's fragrance brand known for its solid colognes.

Fulton & Roark
appears in
6.3
% of measured AI answers in this industry and market.

Found score

Track Fulton & Roark’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.2

October 25, 2026

Overall visibility

6.3

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

6

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Fulton & Roark's single-scan score moved from 8.4% to 2.2%, down 6.2 percentage points. Latest recorded scan 2.2% on 25 October 2026; combined-window score 6.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.3% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20268.4%
24 August 20268.4%
30 August 20265.8%
6 September 20266.4%
13 September 20269.3%
20 September 20266.0%
27 September 20267.6%
4 October 20265.8%
11 October 20265.6%
18 October 20264.2%
25 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

10.1%

Perplexity Logo

Perplexity

8.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Fulton & Roark most often.

It appears in 10.1% of collected ChatGPT answers and 0.2% of Google AI Overviews answers: a difference of 9.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 35 of 150 questions.

Fulton & Roark appears in at least one collected answer to 23.3% of the tracked questions. That is question coverage; the 6.3% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.2% to 9.3%. The latest scan was 2.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American alternative to French perfume brands
  • Best American fragrance brands
  • Best American fragrance brands you've never heard of
  • Best American made cologne
  • Best American made fragrance
  • Best American made perfume

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American perfume brands (D.S. & Durga, Le Labo, Imaginary Authors)
  • Best new American perfume brands (Phlur, Nette, D.S. & Durga)
  • Which American perfume brands are actually good (D.S. & Durga, Aftelier Perfumes, Imaginary Authors)
  • Best American alternative to French perfume brands (Ellis Brooklyn, Arquiste, Henry Rose)
  • Best American fragrance brands stocked at Sephora (Le Labo, NEST New York, Phlur)
  • Best boutique perfume brands USA (Le Labo, Imaginary Authors, Arquiste)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American perfume brands

From the recorded answer

Fulton & Roark: An American fine fragrance house specializing in high-concentration (up to 35%) extraits and unique extra-long-lasting accords like Fulton, Natada, and Cayo.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The best American perfume brands span historic heritage houses, iconic fashion designers, and modern niche innovators:

- Caswell-Massey: America's original perfumer (founded in 1772). Known for historic, time-tested creations like Number Six, Jockey Club, and Newport. Price range: ~76 USD - 78 USD for discovery sets. - Estée Lauder: A titan of American beauty since the launch of Youth-Dew in 1953, which revolutionized how women bought fragrance for themselves. Known for timeless classics like Pleasures and Youth-Dew. Price range: ~45 USD for popular signatures. - Ralph Lauren: Quintessentially preppy and classic, introducing legendary lines like the Polo and Romance collections defined by clean cedar, musk, and crisp aromatics.

### Designer & Modern Lifestyle Brands

- Tom Ford: Renowned for bold, high-luxury, and complex compositions (such as Black Orchid and Oud Wood ) that blend rare ingredients with high-fashion artistic expression. - Calvin Klein: A pioneer of clean, modern, and accessible daily wear, famous for defining 1990s youth culture with CK One as well as the rich oriental depth of Euphoria. Price range: ~22 USD - 30 USD. - Glossier: A modern cultural favorite, celebrated globally for skin-enhancer scents like Glossier You (anchored in warm ambrette and soft musk).

### Contemporary & Niche Perfumeries

- Phlur: A rising modern house celebrated for transparent ingredient sourcing and viral skin scents like Missing Person (sheer florals and white musk). Price range: ~139 USD. - Fulton & Roark: An American fine fragrance house specializing in high-concentration (up to 35%) extraits and unique extra-long-lasting accords like Fulton, Natada, and Cayo. - American Perfumer: A dedicated marketplace highlighting independent, small-batch American artisan perfumers (such as DSH Perfumes, Maher Olfactive, and House of Mammoth).

If you'd like to narrow down the list, tell me:

- Are you looking for a men's, women's, or unisex scent? - What scent profile do you prefer (fresh/aquatic, warm/amber, floral, or woody)? - What is your budget?

ChatGPT

The question asked

Best fragrance brands America

From the recorded answer

Fulton & Roark - solid colognes and premium fragrances.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best fragrance brands in America, there are excellent choices ranging from luxury American perfumery to affordable everyday scents and niche fragrances. The best brand depends on whether you want something masculine, feminine, unisex, fresh, sweet, or long-lasting.

## Top fragrance brands to know in America

![Shop TOM FORD Oud Wood EDP

30ml, 50ml & 100ml

| My Perfume Shop Australia](

1\. Tom Ford

(Luxury)

Rich, sophisticated fragrances with woody, spicy, smoky, and amber notes. A strong choice for luxury evening wear.

Try: Oud Wood, Tobacco Vanille

---

!Polo Blue Eau de Toilette - Ralph Lauren | Sephora

2\. Ralph Lauren Fragrances

(Classic American)

Clean, sporty, polished scents suitable for everyday wear, work, and casual occasions.

Try: Polo Blue, Polo Red

---

!Le Labo Santal 33 Eau de Parfum, 3.4 fl oz | Costco

3\. Le Labo

(Niche luxury)

Distinctive, artistic fragrances popular with people who want a recognizable signature scent.

Try: Santal 33, Another 13

---

!Calvin Klein Ck One Eau de Toilette 100ml | LOOKFANTASTIC

4\. Calvin Klein

(Affordable)

Minimalist, versatile fragrances that are easy to wear and often good entry points into perfumery.

Try: CK One, Euphoria

---

!The 10 Best Niche Fragrances to Own Before Everyone Else | Who What Wear

5\. Maison Francis Kurkdjian

(Prestige)

Elegant, high-end perfumery with polished, memorable scents. French rather than American, but highly relevant to the U.S. luxury fragrance market.

Try: Baccarat Rouge 540, Gentle Fluidity Silver

---

!Creed Aventus Eau de Parfum for Men

6\. Creed

(Premium)

Upscale fragrances known for crisp citrus, woods, and sophisticated masculine-leaning profiles, alongside unisex options.

Try: Aventus, Silver Mountain Water

---

!13 Best Body Mists I've Spritzed (And Loved) | Glamour UK

7\. Sol de Janeiro

(Sweet and playful)

Warm, tropical, gourmand body mists and fragrances that are especially popular for casual, youthful scent profiles.

Try: Cheirosa 62

---

!Ocean Cologne | Bath & Body Works

8\. Bath & Body Works

(Budget-friendly)

An accessible option for body sprays, mists, and everyday fragrances, with frequent seasonal releases.

Explore: men's colognes, fine fragrance mists

## Best American-owned fragrance brands

If you specifically mean brands founded in the United States, these are worth exploring. The distinction matters because many popular luxury perfume brands sold in America originated in Europe. www.grandviewresearch.comwww.vogue.com

- Le Labo - distinctive, modern scents. - Tom Ford - bold, luxurious fragrances. - Ralph Lauren - classic, sporty colognes. - Fulton & Roark - solid colognes and premium fragrances. - D.S. & Durga - creative, unusual scents. - Phlur - contemporary, wearable fragrances. - Henry Rose - modern scents with an emphasis on ingredient transparency.

## My recommendations by budget

| Budget | Brands to explore | |--------|--------| | Under \$50 | Calvin Klein, Bath & Body Works | | \$50-\$120 | Ralph Lauren, Phlur | | \$120-\$250 | Le Labo, D.S. & Durga, Henry Rose | | \$250+ | Tom Ford, selected luxury niche houses |

These are approximate shopping tiers, not guaranteed prices for every fragrance or bottle size.

Tell me which type you're looking for, and I can narrow it down to the best brands and specific perfumes.

Who is the fragrance for?

Men

Women

Unisex

---

What's your budget per bottle?

Under \$50

\$50-\$100

\$100-\$200

\$200+

---

What matters most?

Long-lasting performance

Luxury and sophistication

Getting compliments

Fresh and clean smell

Sweet and seductive

[Find my best fragrances]

Perplexity

The question asked

Best American owned fragrance brands

From the recorded answer

Fulton & Roark - Independent American house known for place-inspired fragrances and solid colognes. Best for understated, masculine-leaning scents and travel-friendly formats.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Here are some of the best American-owned fragrance brands, spanning niche, luxury, independent, and accessible options:

- D.S. & Durga - New York-based, highly distinctive scents inspired by music, landscapes, and Americana. Try Debaser or Bowmakers. It is a strong choice for artistic, unconventional perfumery. - Fulton & Roark - Independent American house known for place-inspired fragrances and solid colognes. Best for understated, masculine-leaning scents and travel-friendly formats. - Imaginary Authors - Portland-based brand that presents fragrances as fictional books. Try Every Storm a Serenade or Cape Heartache for creative, atmospheric compositions. - Ellis Brooklyn - Woman-founded American brand offering approachable, modern fragrances. Try Salt, Myth, or Sun Fruit. - Henry Rose - Founded by Michelle Pfeiffer, with an emphasis on ingredient transparency and EWG-verified formulas. Try Dark Is Night or Queens & Monsters. - Boy Smells - Los Angeles brand known for gender-inclusive fragrances with bold, contemporary profiles. Try Woodphoria or Hinoki Fantôme. - Phlur - American independent brand with accessible, modern scents and a strong online following. Try Missing Person or Father Figure. - Commodity - Offers fragrances organized by intensity, making it easy to choose between lighter and richer versions of a scent. Try Milk, Gold, or Book. - Heretic Parfum - Los Angeles-based house known for unconventional, botanical-forward fragrances. Best for people who enjoy unusual, sensual compositions. - Demeter Fragrance Library - Pennsylvania-based brand famous for single-note and novelty fragrances such as Dirt, Rain, and Play-Doh. - Olympic Orchids - Independent Pacific Northwest house founded by perfumer Ellen Covey, especially good for experimental and nature-inspired fragrances. - Bruno Fazzolari - Independent American perfumer known for refined, artistic compositions and a small, distinctive collection.

Best overall picks:

- Best artistic niche brand: D.S. & Durga - Best independent American house: Imaginary Authors - Best accessible modern brand: Ellis Brooklyn - Best transparent formula approach: Henry Rose - Best unusual or novelty fragrances: Demeter - Best gender-inclusive style: Boy Smells

Note: Le Labo is New York-founded and remains a major American fragrance name, but it is now owned by Estée Lauder Companies, so it is not independently American-owned.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Fulton & Roark

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

6.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

314

Answers naming the brand

4945

Answers collected

6.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Fulton & Roark ranks #6 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). Its visibility is 6.3%. It was named in 314 of 4,945 AI answers across 35 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.3% AI visibility for Fulton & Roark in Fragrance & Perfume · United States, measured over 21 August 2026 – 25 October 2026. It ranks #6 among 45 tracked brands.

How often does AI mention this brand?

Fulton & Roark was named in 314 of 4,945 collected AI answers, across 35 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Fulton & Roark by all 4,945 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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