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Dedcool

Dedcool

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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Los Angeles genderless, layerable fragrance brand sold direct and through Sephora, Ulta and Nordstrom.

Dedcool
appears in
3.7
% of measured AI answers in this industry and market.

Found score

Track Dedcool’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

6.5

October 25, 2026

Overall visibility

3.7

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

12

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Dedcool's single-scan score moved from 4.4% to 6.5%, up 2.1 percentage points. Latest recorded scan 6.5% on 25 October 2026; combined-window score 3.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.7% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.4%
24 August 20262.7%
30 August 20263.6%
6 September 20263.3%
13 September 20262.2%
20 September 20262.9%
27 September 20262.9%
4 October 20262.4%
11 October 20265.6%
18 October 20264.0%
25 October 20266.5%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.9%

Perplexity Logo

Perplexity

3.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.3%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Dedcool most often.

It appears in 3.9% of collected ChatGPT answers and 3.3% of Google AI Overviews answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 51 of 150 questions.

Dedcool appears in at least one collected answer to 34.0% of the tracked questions. That is question coverage; the 3.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.2% to 6.5%. The latest scan was 6.5% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American alternative to French perfume brands
  • Best American fragrance brands
  • Best American fragrance brands stocked at Sephora
  • Best American fragrance brands you've never heard of
  • Best American made fragrance
  • Best American made perfume

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new American perfume brands (Phlur, Nette, D.S. & Durga)
  • Best American alternative to French perfume brands (Ellis Brooklyn, Arquiste, Henry Rose)
  • Best American fragrance brands stocked at Sephora (Le Labo, NEST New York, Phlur)
  • Best boutique perfume brands USA (Le Labo, Imaginary Authors, Arquiste)
  • Best fragrance houses USA (D.S. & Durga, Imaginary Authors, Le Labo)
  • Best unisex perfume brands USA (Le Labo, Ellis Brooklyn, D.S. & Durga)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best independent perfume brands USA

From the recorded answer

DedCool (Los Angeles, California): A modern, vegan, and water-free indie house specializing in clean, skin-scent aesthetics and layerable, gender-neutral profiles.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Independent (indie) and artisan American perfume brands focus on creative storytelling, small-batch craftsmanship, and unique ingredient profiles rather than mass-market trends.

### Top Independent & Artisan American Perfume Brands

- D.S. & Durga (Brooklyn, New York): Founded by a husband-and-wife team, this house builds transportive, concept-driven fragrances inspired by music, folklore, and American landscapes. - Notable Scents: Bowmakers, I Don't Know What, Debaser - Imaginary Authors (Portland, Oregon): Created by perfumer Josh Meyer, each fragrance is conceptualized as an imaginary passage from a fictional novel, complete with retro-style book cover packaging. - Notable Scents: Falling Into the Sea, Telegrama, Every Storm a Serenade - House of Matriarch (Seattle, Washington): Rooted in natural alchemical perfumery, founder Christi Meshell crafts high-concentration extraits using rare and precious raw materials like vintage Mysore sandalwood and rose otto. - Notable Scents: Coco Blanc, Kazimi - Aftelier Perfumes (Berkeley, California): Founded by pioneer natural perfumer Mandy Aftel, this house designs botanical masterpieces and custom extraits using rare, artisanal, and whole-plant essences. - Notable Scents: Palimpsest, Cepes and Tuberose - Olympic Orchids (Washington State): Founded by botanist and perfumer Ellen Covey, this brand crafts deeply evocative, nature-inspired compositions-including Woodcut, a celebrated woody-sweet soliflore. - Notable Scents: Woodcut, Night Flyer - Fzotic / Bruno Fazzolari (San Francisco, California): Created by a visual artist, Fzotic approaches scent through synesthesia and bold, modern abstraction. - Notable Scents: Lampblack, Room 237 - DedCool (Los Angeles, California): A modern, vegan, and water-free indie house specializing in clean, skin-scent aesthetics and layerable, gender-neutral profiles. - Notable Scents: Xtra Milk, Taunt

---

### Where to Sample Indie American Perfumes

- American Perfumer: A dedicated brick-and-mortar and online marketplace that curates and collaborates exclusively with independent American perfumers (featuring houses like DSH Perfumes, House of Mammoth, and Maher Olfactive). - Brand Discovery Sets: Most indie houses (such as Imaginary Authors and D.S. & Durga) offer low-cost discovery kits or sample vials directly on their official web stores, letting you test longevity and skin chemistry before committing to a full bottle.

ChatGPT

The question asked

Best American perfume brands

From the recorded answer

DedCool]( …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best American perfume brands

American perfumery has two especially appealing sides: luxury niche fragrances with distinctive, artistic compositions and modern everyday perfumes that are easier to wear and layer. Based on fragrance-industry coverage and specialist perfume discussions, these are the American brands I'd put on your shortlist. osmetheca.bewww.vogue.comvioralondon.com

## Top American perfume houses to know

![Perfume - Debaser

- Daughters](

## 1\. D.S. & Durga

(Best overall niche pick)

Brooklyn-based, creative, and known for fragrances inspired by music, places, memories, and unusual natural accords.

Try\: Debaser for green fig and creamy woods; I Don't Know What for a modern woody-musk effect.

Best for: distinctive, contemporary luxury scents.

Explore the collection

---

!Oud Wood Eau de Parfum | TOM FORD BEAUTY

## 2\. Tom Ford Beauty

(Best for luxury and evening wear)

A polished, glamorous fragrance line offering rich woods, amber, leather, and bold florals.

Try\: Oud Wood for refined woods and spice; Tobacco Vanille for warm tobacco and vanilla.

Best for: sophisticated, statement-making fragrances.

Explore the collection

---

!LE LABO SANTAL 33 EAU DE PARFUM | attica

## 3\. Le Labo

Minimalist, modern fragrances with an emphasis on woods, musk, and understated character.

Try\: Santal 33 for dry sandalwood and leather-like notes; Another 13 for an airy musky skin scent.

Best for: understated luxury and signature scents.

Explore the collection

---

!Imaginary Authors - Memoirs of a Trespasser

## 4\. Imaginary Authors

An imaginative Portland perfume house that builds fragrances around fictional stories and evocative settings.

Try\: Memoirs of a Trespasser for smoky vanilla and woods; Cape Heartache for a forest-inspired scent with strawberry nuances.

Best for: unusual, artistic fragrances that stand out.

Explore the collection

---

!Jake's House - Henry Rose

## 5\. Henry Rose

A modern fine-fragrance brand focused on gender-inclusive scents and ingredient transparency.

Try\: Jake's House for fresh, clean musk; Queens & Monsters for a warmer, creamy, amber-leaning scent.

Best for: versatile everyday wear and a contemporary luxury feel.

Explore the collection

## More excellent American perfume brands

!Delicate Perfumes | Sephora

6\. Phlur - Best for soft, modern scents

Try Missing Person for a soft, intimate musk or Father Figure for a creamy, green fig scent.

Official website

---

![Milk - DedCool](

7\. DedCool - Best for skin scents

Try Milk for a soft, musky fragrance that works alone or layered with other perfumes.

Official website

---

![GLASS BLOOMS

- Régime des Fleurs](

8\. Régime des Fleurs - Best for artistic florals

An elegant, fashion-forward house with expressive floral and botanical compositions.

Official website

---

!Wild Roses by Mandy Aftel for Aftelier Perfumes 2012 | Perfume Posse

9\. Aftelier Perfumes - Best for natural perfumery

Worth exploring if you enjoy botanical materials, artisanal blends, and a more perfumer-driven approach.

Official website

---

!Harlem Nights Eau de Parfum - World of Chris Collins | Sephora

10\. World of Chris Collins - Best for rich, sensual fragrances

Explore Harlem Nights for a warm, sophisticated evening fragrance with a luxurious character.

Official website

These brands represent different sides of American perfumery, from indie experimentation to polished luxury and accessible everyday scents. osmetheca.bewww.vogue.comflux.agencyflux.agency

## Which brand is best for you?

| If you want… | Start with | |--------|--------| | Best overall artistic perfume | D.S. & Durga | | Expensive-smelling, glamorous fragrance | Tom Ford | | Sophisticated, understated luxury | Le Labo | | Unique, niche compositions | Imaginary Authors | | Soft, clean everyday perfume | Phlur or DedCool | | Natural, artisanal perfume | Aftelier | | Warm, seductive evening fragrance | World of Chris Collins |

One important distinction\: American-founded does not necessarily mean made in the USA. If domestic manufacturing matters to you, verify the country of manufacture for the specific perfume. www.fragrantica.comwww.dsanddurga.com

Are you looking for women's perfumes, men's colognes, or unisex fragrances? I can narrow this down to the best American brands for your taste and budget.

Perplexity

The question asked

Best fragrance brands America

From the recorded answer

DedCool - Casual, gender-neutral, skin-like fragrances.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Some of the best fragrance brands available in America-across luxury, niche, designer, and affordable categories-are:

- Tom Ford - Bold, luxurious scents; try Oud Wood, Tobacco Vanille, or Lost Cherry. - Le Labo - High-end, minimalist fragrances with urban, modern profiles. - D.S. & Durga - Artistic, unusual perfumes with distinctive storytelling and strong originality. - Henry Rose - Gender-neutral fragrances with transparent ingredient disclosure. - Commodity - Modern scents organized by intensity, including the popular Milk line. - DedCool - Casual, gender-neutral, skin-like fragrances. - Sol de Janeiro - Sweet, tropical body mists that are especially popular with younger consumers; it was the leading U.S. fragrance brand by social-media visibility in 2024. - Dossier - Affordable interpretations of popular luxury fragrances. - Ralph Lauren - Classic American designer fragrances with polished, versatile options. - Calvin Klein - Accessible, clean, minimalist fragrances, including CK One. - Estée Lauder - Elegant, established fragrances with a long history in American beauty. - Elizabeth Arden - Classic, fresh, feminine scents at relatively accessible prices.

### Best by category

| Category | Best brands | |---|---| | Luxury | Tom Ford, Le Labo | | Niche/artistic | D.S. & Durga, Henry Rose, Commodity | | Everyday designer | Ralph Lauren, Calvin Klein | | Sweet body mists | Sol de Janeiro | | Affordable | Dossier, Elizabeth Arden | | Classic feminine scents | Estée Lauder, Marc Jacobs |

Best overall pick: Tom Ford for luxury and performance; D.S. & Durga for originality; Dossier for value; and Sol de Janeiro for popular sweet body mists.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Dedcool

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

3.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

182

Answers naming the brand

4945

Answers collected

3.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Dedcool ranks #12 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). Its visibility is 3.7%. It was named in 182 of 4,945 AI answers across 51 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.7% AI visibility for Dedcool in Fragrance & Perfume · United States, measured over 21 August 2026 – 25 October 2026. It ranks #12 among 45 tracked brands.

How often does AI mention this brand?

Dedcool was named in 182 of 4,945 collected AI answers, across 51 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Dedcool by all 4,945 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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