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Vilhelm Parfumerie

Vilhelm Parfumerie

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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Los Angeles-headquartered niche fragrance house with a Scandinavian founder.

Vilhelm Parfumerie
appears in
0.1
% of measured AI answers in this industry and market.

Found score

Track Vilhelm Parfumerie’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.2

October 18, 2026

Overall visibility

0.1

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

40

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Vilhelm Parfumerie's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 18 October 2026; combined-window score 0.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.2%
30 August 20260.2%
6 September 20260.0%
13 September 20260.0%
20 September 20260.0%
27 September 20260.0%
4 October 20260.2%
11 October 20260.2%
18 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.3%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

21 August 2026 – 18 October 2026 (scans 1–10)

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ChatGPT names Vilhelm Parfumerie most often.

It appears in 0.3% of collected ChatGPT answers and 0.0% of Google AI Overviews answers: a difference of 0.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 2 of 150 questions.

Vilhelm Parfumerie appears in at least one collected answer to 1.3% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.2%. The latest scan was 0.2% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American perfumers
  • Best perfume brands that aren't at Sephora

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique perfume brands USA (D.S. & Durga, Dedcool, Ellis Brooklyn)
  • Best American fragrance brands (Imaginary Authors, Aftelier Perfumes, Phlur)
  • Best local perfume brands USA (D.S. & Durga, Imaginary Authors, Heretic Parfum)
  • Best American owned fragrance brands (D.S. & Durga, Le Labo, Commodity)
  • Best fragrance houses USA (D.S. & Durga, Le Labo, Imaginary Authors)
  • Best American fragrance brands stocked at Sephora (Le Labo, Phlur, NEST New York)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best perfume brands that aren't at Sephora

From the recorded answer

![Poets Of Berlin By Vilhelm Parfumerie | Ministry Of Scent …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

If you want perfume brands that aren't sold at Sephora, there are some amazing options - from niche luxury fragrances and understated, expensive-smelling scents to affordable perfumes you won't smell on everyone else.

My favorite places to start are independent fragrance houses, designer brands sold through department stores, and specialty perfume boutiques. Here are the brands worth checking out.

## 10 perfume brands to try instead

![Delina Eau de Parfum (75ml) - Parfums de Marly Official Website - Parfums de Marly USA](

1\. Parfums de Marly

(Luxury)

Feminine, elegant, and attention-grabbing. Try Delina for a tart rose, fruity, sweet scent. Great if you love a polished, feminine perfume.

Shop: Neiman Marcus, Saks Fifth Avenue, specialty fragrance boutiques.

---

![Guerlain Mon Guerlain EDP - SARBAANI](

2\. Guerlain

A classic French fragrance house with sophisticated florals, vanilla, amber, and powdery scents. Try Mon Guerlain for lavender and warm vanilla, or explore its classic perfume collection.

Shop: Guerlain's website and department stores.

---

![Poets Of Berlin By Vilhelm Parfumerie | Ministry Of Scent - Ministry of Scent](

3\. Vilhelm Parfumerie

Artistic, distinctive, and modern. Try Poets of Berlin for a blueberry, vanilla, and woody combination that feels creative without being too challenging.

Shop: Nordstrom and specialty perfume retailers.

---

![Diptyque Philosykos Eau de Parfum Spray 75 ml - Beautyhabit](

4\. Diptyque

Ideal for an understated, effortlessly chic scent. Philosykos smells green, woody, and fig-like; Do Son is a beautiful white floral. www.womanandhome.com

Shop: Diptyque boutiques, its official website, and select department stores.

---

!Imaginary Authors - Memoirs of a Trespasser

5\. Imaginary Authors

For someone who wants a fragrance that smells different from mainstream designer perfumes. Try Memoirs of a Trespasser for smoky woods, vanilla, and a cozy, mysterious feel.

Shop: The brand's official website and niche fragrance retailers.

---

!Nishane Ani Extrait de Parfum - Unisex Citrus Elegance

6\. Nishane

A strong choice if you love rich, noticeable fragrances. Ani combines spicy ginger, creamy vanilla, and woody warmth. A great one to sample if you like statement scents.

Shop: Neiman Marcus, Saks Fifth Avenue, and niche fragrance stores.

---

!Dirty Coconut Eau de Parfum | Heretic Parfum - HERETIC PARFUM

7\. HERETIC PARFUM

A good option for unconventional, botanical-inspired scents. Explore Dirty Coconut for a creamy, tropical direction or its more skin-like musky fragrances.

Shop: HERETIC's official website and select retailers.

---

![Zoologist Perfumes Bee - Olena's Aroma Shop](

8\. Zoologist Perfumes

For adventurous fragrance lovers. Each scent has an animal-inspired concept. Bee is honeyed, warm, and sweet. This is the brand to explore if you want something genuinely unusual.

Shop: Zoologist's official website and niche perfume retailers.

---

!Chanel's Coco Mademoiselle Dupe Perfume: Woody Oakmoss - Dossier Perfumes

9\. Dossier

Best for exploring fragrance styles on a budget. The brand specializes in perfumes inspired by popular designer and luxury scents, so you can experiment without committing to a high-end bottle.

Shop: Dossier's official website.

---

!Minérale Eau de Parfum

10\. Quince

Worth considering if you want a more affordable, minimalist fragrance. Minérale has a coastal profile with sea salt, sage, and driftwood. www.quince.com

Shop: Quince's official website.

## My picks by fragrance style

| If you want… | Start with | |--------|--------| | Sweet, feminine, and luxurious | Parfums de Marly | | Warm vanilla and cozy sweetness | Guerlain or Nishane | | Clean, understated elegance | Diptyque | | Unique and artistic | Imaginary Authors | | Unusual, niche fragrances | Zoologist | | More affordable options | Dossier or Quince |

These are selected alternatives rather than a guarantee that every brand is absent from Sephora in every market; retail availability changes, so check current listings if avoiding Sephora entirely. For more niche-house ideas, see Vogue's niche fragrance guide\. www.vogue.comwww.harpersbazaar.com

## Let me narrow it down for you

What's your budget for one bottle?

Under \$50

\$50-\$100

\$100-\$200

\$200+

---

What scents do you gravitate toward?

Sweet vanilla, caramel, or gourmand

Fresh, clean, or soapy

Floral and feminine

Fruity and juicy

Woody, musky, or sexy

Anything unique and different

---

What's the vibe?

Expensive and feminine

Sexy date-night perfume

Soft, clean, everyday perfume

A compliment-getter that stands out

Niche, artistic, and uncommon

---

How important is longevity?

Very - I want it to last all day

Moderate - a few hours is fine

I prefer a soft scent close to my skin

[Find my perfumes]

Perplexity

The question asked

Best American perfumers

From the recorded answer

Jérôme Epinette - French-born but highly influential through U.S. niche brands such as Byredo, Vilhelm Parfumerie, and others.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

“Best” depends on whether you mean individual perfumers or American fragrance houses. A strong shortlist of influential American perfumers includes:

- Francis Kurkdjian - Although French-born, he has had major influence in the U.S. market; known for elegant, technically precise compositions. - Rodrigo Flores-Roux - Mexican-born and U.S.-based; acclaimed for refined floral and citrus fragrances. - Diane St. Clair - Founder of St. Clair Scents, known for naturalistic, high-quality perfumes and independent artistry. - Josh Lobb - Founder and perfumer of Slumberhouse, recognized for dark, resinous, unconventional fragrances. - Kilian Wells - Founder and perfumer behind Zoologist? No-this name is often confused with other industry figures, so it is better excluded from a definitive list. - Jérôme Epinette - French-born but highly influential through U.S. niche brands such as Byredo, Vilhelm Parfumerie, and others. - Geza Schoen - German-born perfumer whose work with Commodity and Escentric Molecules has influenced American niche fragrance.

For American fragrance brands, the most compelling starting points are:

- D.S. & Durga - Brooklyn-based, imaginative compositions inspired by music, nature, and Americana. - Aedes de Venustas - New York niche house with sophisticated, art-driven perfumes. - Slumberhouse - Dark, powerful, often smoky and resinous scents. - St. Clair Scents - Independent perfumes with detailed natural and botanical effects. - Imaginary Authors - Story-driven fragrances presented as fictional authors' works. - Heretic Parfum - Experimental, sensual fragrances emphasizing natural materials. - Le Labo - New York-founded house known for minimalist, material-focused scents. - Tom Ford - One of the most commercially influential American luxury fragrance brands; often cited as the leading American perfume brand overall.

For the best American-made niche experience, begin with D.S. & Durga, Slumberhouse, St. Clair Scents, Aedes de Venustas, and Imaginary Authors. Current niche-brand roundups also highlight D.S. & Durga, Imaginary Authors, Heretic, Commodity, and related American houses.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Vilhelm Parfumerie

Fragrance & Perfume

21 August 2026 – 18 October 2026 (scans 1–10)

0.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

6

Answers naming the brand

4499

Answers collected

0.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Vilhelm Parfumerie ranks #40 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 18 October 2026). Its visibility is 0.1%. It was named in 6 of 4,499 AI answers across 2 of 150 tracked questions, averaging position 1.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.1% AI visibility for Vilhelm Parfumerie in Fragrance & Perfume · United States, measured over 21 August 2026 – 18 October 2026. It ranks #40 among 45 tracked brands.

How often does AI mention this brand?

Vilhelm Parfumerie was named in 6 of 4,499 collected AI answers, across 2 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Vilhelm Parfumerie by all 4,499 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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