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Henry Rose

Henry Rose

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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Los Angeles clean fragrance brand founded by Michelle Pfeiffer and EWG Verified.

Henry Rose
appears in
5.2
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

4.7

October 4, 2026

Overall visibility

5.2

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

8

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Henry Rose's single-scan score moved from 7.6% to 4.7%, down 2.9 percentage points. Latest recorded scan 4.7% on 4 October 2026; combined-window score 5.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20267.6%
24 August 20265.8%
30 August 20264.7%
6 September 20265.1%
13 September 20266.0%
20 September 20262.7%
27 September 20265.1%
4 October 20264.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.8%

Perplexity Logo

Perplexity

5.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.9%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Henry Rose most often.

It appears in 5.9% of collected Perplexity answers and 3.9% of Google AI Overviews answers: a difference of 2.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 46 of 150 questions.

Henry Rose appears in at least one collected answer to 30.7% of the tracked questions. That is question coverage; the 5.2% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.7% to 7.6%. The latest scan was 4.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American alternative to French perfume brands
  • Best American fragrance brands
  • Best American fragrance brands stocked at Sephora
  • Best American made fragrance
  • Best American made perfume
  • Best American natural perfume brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique perfume brands USA (D.S. & Durga, Le Labo, Maison Louis Marie)
  • Best fragrance houses USA (D.S. & Durga, Le Labo, Imaginary Authors)
  • Best niche perfume brands USA (D.S. & Durga, Imaginary Authors, Le Labo)
  • Which American perfume brands are actually good (D.S. & Durga, Aftelier Perfumes, Imaginary Authors)
  • Best American fragrance brands (Le Labo, D.S. & Durga, Imaginary Authors)
  • Best American alternative to French perfume brands (Phlur, D.S. & Durga, Maison Louis Marie)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best vanilla perfume USA

From the recorded answer

Available at Nordstrom and Henry Rose. Show more If you'd like, let me know: - How you plan to use it (everyday w …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The top vanilla perfumes available in the USA include [PHLUR Vanilla Skin]( [Kayali Vanilla 28](, and [Ellis Brooklyn Vanilla Salt](

### Top Vanilla Perfumes Add to list

- Scent style: A warm, creamy skin scent with hints of pink pepper, sugar, and cozy sandalwood. - Best for: Everyday wear and easy layering. Available at Sephora.

Add to list

- Scent style: A rich, sweet gourmand (dessert-like) blend of vanilla orchid, brown sugar, tonka bean, and amber. - Best for: A strong, long-lasting sweet signature scent. Available at Sephora.

Add to list

- Scent style: An airy and intimate mix of Madagascar vanilla absolute, sea salt accords, and blonde woods. - Best for: A lighter, coastal, and subtle profile. Available direct from Ellis Brooklyn or Nordstrom.

Add to list

- Scent style: A clean, hypoallergenic, gender-inclusive blend of creamy vanilla and soft spices. - Best for: Sensitive skin or a delicate, subtle daily aroma. Available at Nordstrom and Henry Rose.

Show more If you'd like, let me know:

- How you plan to use it (everyday wear, date nights, or special occasions) - Your preferred scent profile (super sweet dessert, smoky, salty-fresh, or clean/woody) - Your ideal budget range

I can narrow down the list to match your exact preferences.

ChatGPT

The question asked

Best American made perfume

From the recorded answer

### Henry Rose Dave Eau de Parfum …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “American made” you mean the perfume is actually manufactured in the USA, rather than merely being an American-owned brand, these are some of the strongest choices I found:

### 🇺🇸 Best American-made perfumes

### Caswell-Massey Number Six Eau de Parfum $225.00

### Fulton & Roark Sterling Extrait de Parfum $225.00

### C.O. Bigelow Langston Eau de Parfum $140.00

### Henry Rose Dave Eau de Parfum $120.00

### Bond No. 9 NoMad Perfume $345.00

1. Caswell-Massey Number Six - Best overall/classic One of America's oldest fragrance traditions: Number Six dates to 1772 and has been continuously manufactured in America. It has bergamot, rosemary, neroli, rose, clove, amber and lavender. american-perfumer.com Best for: classic, sophisticated, unmistakably American heritage.

2. Fulton & Roark - Best modern American-made niche A North Carolina fragrance house that makes its fragrances in the USA. Its scents are inspired by American places and landscapes; Calle Ocho and Sterling are particularly interesting. www.moderncologne.com Best for: men/unisex, woody, tobacco, leather and sophisticated scents.

3. C.O. Bigelow Langston - Best unique/affordable luxury A warm, ambery fragrance inspired by Langston Hughes, with a rich, intimate character. The current product has an excellent 4.9/5 rating from 278 reviews.

4. Henry Rose - Best clean/contemporary option American fragrance house with modern, understated compositions. Dave is warm and sweet with vanilla, tonka bean and cocoa. ### Henry Rose Dave Eau de Parfum $120.00

5. Bond No. 9 - Best luxury New York option Bond No. 9 has several fragrances made in the USA. NoMad is a particularly bold New York scent with oud, fruit and amber.

### 🏆 My picks by style

| If you want… | I'd choose | |---|---| | Best overall | Caswell-Massey Number Six | | Best men's fragrance | Fulton & Roark Sterling | | Best unisex | Fulton & Roark | | Best luxury | Bond No. 9 | | Best sweet/vanilla | Henry Rose Dave | | Best historic American perfume | Caswell-Massey Number Six | | Best small American brand | Fulton & Roark |

One important distinction: American brand ≠ necessarily made in America. Some U.S.-founded fragrance houses manufacture certain products overseas. www.fragrantica.com American Perfumer is also useful because it specifically specializes in American-made perfume and American artisan perfumers. american-perfumer.com

If you tell me whether you're looking for men's, women's, or unisex, and your budget (e.g. under $100 / $150 / $250), I can narrow this to the 5 best American-made perfumes worth buying.

Perplexity

The question asked

Best perfume brands America

From the recorded answer

Henry Rose - Modern, transparent-positioned fragrances with a clean aesthetic; featured among leading fragrance brands by beauty editors.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best American perfume brands depend on your style and budget, but these are strong choices:

- Tom Ford - Luxury, bold, sensual scents; try Oud Wood, Black Orchid, or Lost Cherry. It is frequently ranked among America's top fragrance houses. - Estée Lauder - Classic, elegant fragrances; try Beautiful, Pleasures, or Youth-Dew. - Le Labo - Minimalist, niche-style perfumes with distinctive blends; try Santal 33 or Another 13. - Calvin Klein - Clean, modern, affordable fragrances; try CK One or Eternity. - Ralph Lauren - Refined and versatile scents; try Polo Blue, Romance, or Ralph's Club. - Carolina Herrera - Glamorous, contemporary fragrances; try Good Girl or 212 VIP. - Elizabeth Arden - Feminine classics and good-value options; try Green Tea or Red Door. - Henry Rose - Modern, transparent-positioned fragrances with a clean aesthetic; featured among leading fragrance brands by beauty editors. - Kilian Paris - High-end, dramatic fragrances; try Love, Don't Be Shy or Angels' Share. - Maison Francis Kurkdjian - Luxury perfumes with polished, long-lasting compositions; try Baccarat Rouge 540.

Best overall: Tom Ford Best niche option: Le Labo Best affordable option: Calvin Klein Best classic feminine brand: Estée Lauder Best modern luxury option: Henry Rose or Kilian Paris

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Henry Rose

Fragrance & Perfume

21 August 2026 – 4 October 2026 (scans 1–8)

5.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

187

Answers naming the brand

3600

Answers collected

5.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Henry Rose ranks #8 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). Its visibility is 5.2%. It was named in 187 of 3,600 AI answers across 46 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.2% AI visibility for Henry Rose in Fragrance & Perfume · United States, measured over 21 August 2026 – 4 October 2026. It ranks #8 among 45 tracked brands.

How often does AI mention this brand?

Henry Rose was named in 187 of 3,600 collected AI answers, across 46 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Henry Rose by all 3,600 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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