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Fragrance & Perfume
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House of Sillage

House of Sillage

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
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California luxury niche fragrance house.

House of Sillage
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track House of Sillage’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.2

October 18, 2026

Overall visibility

0.2

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

39

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, House of Sillage's single-scan score moved from 0.0% to 0.2%, up 0.2 percentage points. Latest recorded scan 0.2% on 18 October 2026; combined-window score 0.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.0%
30 August 20260.2%
6 September 20260.2%
13 September 20260.0%
20 September 20260.4%
27 September 20260.2%
4 October 20260.0%
11 October 20260.2%
18 October 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.3%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 18 October 2026 (scans 1–10)

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ChatGPT names House of Sillage most often.

It appears in 0.3% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 5 of 150 questions.

House of Sillage appears in at least one collected answer to 3.3% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American alternative to French perfume brands
  • Best award winning American fragrance brands
  • Best local perfume brands USA
  • Best luxury American fragrance house
  • Best premium American perfume

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique perfume brands USA (D.S. & Durga, Dedcool, Ellis Brooklyn)
  • Best American fragrance brands (Imaginary Authors, Aftelier Perfumes, Phlur)
  • Best American owned fragrance brands (D.S. & Durga, Le Labo, Commodity)
  • Best fragrance houses USA (D.S. & Durga, Le Labo, Imaginary Authors)
  • Best American fragrance brands stocked at Sephora (Le Labo, Phlur, NEST New York)
  • Best American perfume brands (D.S. & Durga, Imaginary Authors, Ellis Brooklyn)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best local perfume brands USA

From the recorded answer

House of Sillage (Newport Beach, CA) …
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Top local and independent American perfume brands and houses offer unique, artist-driven, and regional fragrance profiles:

### Independent & Niche American Fragrance Houses

- Precious Liquid (Palm Beach, FL) - Profile: Master perfumer-led tropical and sensory compositions. - Signature Scent: Oud Symphony (features passion fruit, black currant, rum, osmanthus, oud, rose, patchouli, and honey). - House of Sillage (Newport Beach, CA) - Profile: Luxury California-based house known for ornate craftsmanship and fine-art flacons. - Signature Scent: High-end artisanal extrait de parfum collections. - Marissa Zappas (New York, NY) - Profile: Whimsical, poetic, and narrative-driven independent perfumery. - Régime des Fleurs (New York, NY) - Profile: Plant and flower alchemy created through creative artist collaborations. - Fluorite (San Diego, CA) - Profile: Blends classic French perfumery techniques with a relaxed California vibe. - Signature Scent: Sant Fume (warm, woody, slightly sweet nighttime profile). - DedCool (Los Angeles, CA) - Profile: Clean, vegan, and genderless functional fragrances built around skin-scent chemistry. - Arquiste (New York, NY) - Profile: Historic and architectural-inspired luxury scents based on specific temporal moments.

### Regional & Artisanal Indie Standouts

- Candle Cafe Aromas (South Florida) - Profile: Specialized in oil-based artisan creations applied with a dropper. - Signature Scent: White Oak Oud. - Nicholas Paul (Independent US Indie) - Profile: Crafted by a former mixologist focusing on dry leather and edgy, artistic profiles (such as Academia). - Zernell Gilly (Chicago, IL) - Profile: High-concentration extrait de parfum lines themed around musical genres, featuring the energetic scent Disco.

If you'd like to narrow down these options, tell me:

- What scent family you prefer (e.g., woody, floral, fresh, gourmand) - Whether you are looking for men's, women's, or gender-neutral fragrances - Your budget or preferred bottle size

ChatGPT

The question asked

Best American alternative to French perfume brands

From the recorded answer

House of Sillage - if what you love about French brands is opulence and luxury, this is the direction to explore. Their fragrances are much more extravagant and concentrated.
Read recorded answer

Recorded answer text · ChatGPT · 27 September 2026

If you mean American perfume houses that can give you the sophistication, complexity, and craftsmanship associated with French perfumery, I'd look at these:

- The Maker - probably my first recommendation for a distinctly American take on luxury fragrance. More atmospheric and modern than traditional French-style perfume. Libertine is a good starting point, with pomelo, hibiscus, and cedar.

- The Maker Libertine Eau de Parfum - $175.00 (Sephora)

- Arquiste - New York-based and very niche/perfumery-oriented, with historically inspired compositions. Peau is a beautiful clean, salty musk.

- Arquiste Peau Fragrance - $225.00 (WITTMORE)

- House of Sillage - if what you love about French brands is opulence and luxury, this is the direction to explore. Their fragrances are much more extravagant and concentrated. - Harlem Perfume Co. - excellent if you want something distinctly American and culturally rooted rather than an imitation of French perfumery. Langston is warm, spicy, and sophisticated.

- Harlem Perfume Co. Langston Eau de Parfum - $49.00 (Harlem Perfume Co.)

- Poured New York - a more affordable niche option with unusual, artistic compositions. Feral Grey is green, tea-like, fruity, and elegant.

- Poured New York Feral Grey - $70.00 (Exit Nineteen)

### If you're looking for a French-brand substitute specifically

If you like… | Try --- | --- Chanel / Dior - polished, elegant | The Maker Maison Francis Kurkdjian - modern, luxurious | Arquiste Frédéric Malle - artistic/niche | Arquiste Byredo - minimalist, contemporary | The Maker Kilian - rich, sensual, dramatic | House of Sillage Diptyque - atmospheric, unusual | Poured New York

One caveat: Le Labo is American-founded/New York-based and is arguably the obvious answer, although it is now owned by Estée Lauder and has a very international identity. Santal 33 remains one of its signature scents.

- Le Labo Santal 33 Eau de Parfum - $113.00 (Nordstrom)

If you tell me which French perfume brands you like (Chanel, Guerlain, Dior, MFK, Diptyque, Frédéric Malle, etc.) and your budget, I can give you 5 very specific American alternatives.

Perplexity

The question asked

Best luxury American fragrance house

From the recorded answer

If you want the broader best American luxury fragrance houses shortlist, the most consistently mentioned names are Tom Ford, Estée Lauder, and House of Sillage.
Read recorded answer

Recorded answer text · Perplexity · 20 September 2026

If you mean the best luxury American fragrance house, the strongest single answer from the results is Tom Ford. One source explicitly calls Tom Ford the “best American perfume brand of all time,” and another ranks it among the top premium fragrance brands in 2026.

If you want the broader best American luxury fragrance houses shortlist, the most consistently mentioned names are Tom Ford, Estée Lauder, and House of Sillage.

- Tom Ford - most often positioned as the top American luxury pick - Estée Lauder - a major American luxury beauty and fragrance house with long-standing prestige - House of Sillage - an American luxury perfume house founded in 2011

If you want, I can also narrow this down by best for men, best for women, most prestigious, or best value.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

House of Sillage

Fragrance & Perfume

21 August 2026 – 18 October 2026 (scans 1–10)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

7

Answers naming the brand

4499

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, House of Sillage ranks #39 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 18 October 2026). Its visibility is 0.2%. It was named in 7 of 4,499 AI answers across 5 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for House of Sillage in Fragrance & Perfume · United States, measured over 21 August 2026 – 18 October 2026. It ranks #39 among 45 tracked brands.

How often does AI mention this brand?

House of Sillage was named in 7 of 4,499 collected AI answers, across 5 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming House of Sillage by all 4,499 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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