Across 10 recorded scans from 21 August 2026 to 18 October 2026, Maison d'Etto's single-scan score moved from 0.0% to 0.0%, unchanged (0.0 percentage points). Latest recorded scan 0.0% on 18 October 2026; combined-window score 0.0%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.0% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.0%
24 August 2026
0.0%
30 August 2026
0.0%
6 September 2026
0.0%
13 September 2026
0.2%
20 September 2026
0.2%
27 September 2026
0.0%
4 October 2026
0.0%
11 October 2026
0.0%
18 October 2026
0.0%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.0%
Perplexity
0.1%
AI Overviews
0.0%
21 August 2026 – 18 October 2026 (scans 1–10)
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It appears in 0.1% of collected Perplexity answers and 0.0% of Google AI Overviews answers: a difference of 0.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 1 of 150 questions.
Maison d'Etto appears in at least one collected answer to 0.7% of the tracked questions. That is question coverage; the 0.0% visibility score measures its share of individual answers.
Across 10 published scans, visibility ranged from 0.0% to 0.2%. The latest scan was 0.0% on 18 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best perfume brands that aren't at Sephora
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best boutique perfume brands USA (D.S. & Durga, Dedcool, Ellis Brooklyn)
Best American fragrance brands (Imaginary Authors, Aftelier Perfumes, Phlur)
Best local perfume brands USA (D.S. & Durga, Imaginary Authors, Heretic Parfum)
Best American owned fragrance brands (D.S. & Durga, Le Labo, Commodity)
Best fragrance houses USA (D.S. & Durga, Le Labo, Imaginary Authors)
Best American fragrance brands stocked at Sephora (Le Labo, Phlur, NEST New York)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Perplexity
The question asked
Best perfume brands that aren't at Sephora
From the recorded answer
If you want perfume brands that are generally not found at Sephora, the strongest bets are true niche and independent houses like Xerjoff, Histoires de Parfums, Teo Cabanel, Diptyque, Maison d'Etto, and several indie brands sold through niche boutiques or directly online.
Read recorded answer
Recorded answer text · Perplexity · 20 September 2026
If you want perfume brands that are generally not found at Sephora, the strongest bets are true niche and independent houses like Xerjoff, Histoires de Parfums, Teo Cabanel, Diptyque, Maison d'Etto, and several indie brands sold through niche boutiques or directly online.
A practical short list to start with:
- Xerjoff - frequently cited as an independent/niche house and not a standard Sephora staple.
- Histoires de Parfums - another niche house often discussed as outside big-box beauty retail.
- Teo Cabanel - niche, heritage-style perfumery that is commonly sold through specialty channels.
- Maison d'Etto - highlighted in editorial perfume roundups as a brand to know.
- Diptyque - luxury fragrance house often sold at prestige retailers rather than Sephora.
- Cire Trudon - classic niche/home-fragrance-leaning perfume house.
- Veronique Gabai - under-the-radar niche brand often sold through luxury boutiques like Harrods.
- Le Labo - not a good example of “not at Sephora” everywhere, because Sephora does carry some niche brands and Le Labo is specifically mentioned among them.
- Byredo - also mentioned among Sephora's niche offerings, so it may not fit your “not at Sephora” filter depending on region.
If you want the least likely to be at Sephora, focus on brands that are described as direct-to-consumer or available mainly through niche retailers like Luckyscent, Twisted Lily, or Osswald. Those channels are often where you'll find more distinctive houses than in mainstream beauty chains.
If helpful, I can also give you:
- a luxury list,
- a budget-friendly list,
- or a list of best brands by scent style such as woody, clean, floral, or gourmand.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
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Product fit
What are good alternatives to my usual skincare brand?
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Maison d'Etto ranks #43 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 18 October 2026). Its visibility is 0.0%. It was named in 2 of 4,499 AI answers across 1 of 150 tracked questions, averaging position 1.0 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.0% AI visibility for Maison d'Etto in Fragrance & Perfume · United States, measured over 21 August 2026 – 18 October 2026. It ranks #43 among 45 tracked brands.
How often does AI mention this brand?
Maison d'Etto was named in 2 of 4,499 collected AI answers, across 1 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Maison d'Etto by all 4,499 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
