Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call
Found
/
The List
/
Fragrance & Perfume
/

D.S. & Durga

D.S. & Durga

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
Visit website ↗

Brooklyn niche fragrance house.

D.S. & Durga
appears in
9.1
% of measured AI answers in this industry and market.

Found score

Track D.S. & Durga’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

11.7

October 25, 2026

Overall visibility

9.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

3

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, D.S. & Durga's single-scan score moved from 8.7% to 11.7%, up 3.0 percentage points. Latest recorded scan 11.7% on 25 October 2026; combined-window score 9.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 9.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20268.7%
24 August 20267.1%
30 August 20268.4%
6 September 20267.3%
13 September 20267.8%
20 September 20269.1%
27 September 20268.4%
4 October 20268.9%
11 October 202612.0%
18 October 202610.9%
25 October 202611.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

16.4%

Perplexity Logo

Perplexity

7.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.9%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names D.S. & Durga most often.

It appears in 16.4% of collected ChatGPT answers and 3.9% of Google AI Overviews answers: a difference of 12.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 46 of 150 questions.

D.S. & Durga appears in at least one collected answer to 30.7% of the tracked questions. That is question coverage; the 9.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 7.1% to 12.0%. The latest scan was 11.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American alternative to French perfume brands
  • Best American fragrance brands
  • Best American fragrance brands stocked at Sephora
  • Best American fragrance brands you've never heard of
  • Best American made cologne
  • Best American made fragrance

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American fragrance brands stocked at Sephora (Le Labo, NEST New York, Phlur)
  • Best sustainable perfume brands USA (Henry Rose, Skylar, Dedcool)
  • Best vegan perfume brands USA (Skylar, Phlur, Dedcool)
  • Best clean perfume USA (Henry Rose, Phlur, Ellis Brooklyn)
  • Best cruelty free perfume USA (Skylar, Phlur, Lake & Skye)
  • Best fragrance free of parabens USA (Lake & Skye, Henry Rose, Dossier)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American fragrance brands

From the recorded answer

D.S. & Durga: A Brooklyn-based indie/niche house crafting hyper-conceptual, storytelling-driven fragrances inspired by music, nature, and Americana (found at spots like Luckyscent).
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top American fragrance houses range from historic, century-old perfumeries to modern indie and luxury niche labels:

- Caswell-Massey: Founded in 1752, it is America's oldest perfumer and famously known for historical scents like Number Six (worn by George Washington) and the America250 Discovery Set. - Tom Ford: While owned globally, Tom Ford's beauty and high-end private blend fragrance line helped define modern American luxury perfumery with iconic bold profiles. - D.S. & Durga: A Brooklyn-based indie/niche house crafting hyper-conceptual, storytelling-driven fragrances inspired by music, nature, and Americana (found at spots like Luckyscent). - Precious Liquid: A luxury American niche line founded by master perfumer Richard Herpin, known for standout tropical and long-lasting compositions like Oud Symphony and Turquoise Water. - Le Labo: Though headquartered in New York (and born in Grasse/NYC), it became an iconic pillar of contemporary American urban niche perfumery with freshly hand-blended scents like Santal 33. - Estée Lauder: A historic beauty giant responsible for timeless American classics like Pleasures and Beautiful.

To help narrow down the best choice for you, tell me:

- What scent profiles do you usually like (fresh/citrus, woody, floral, or sweet/gourmand)? - Are you looking for an everyday scent or a statement/luxury niche fragrance?

ChatGPT

The question asked

Best American perfume brands

From the recorded answer

## 1\. D.S. & Durga …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best American perfume brands

American perfumery has two especially appealing sides: luxury niche fragrances with distinctive, artistic compositions and modern everyday perfumes that are easier to wear and layer. Based on fragrance-industry coverage and specialist perfume discussions, these are the American brands I'd put on your shortlist. osmetheca.bewww.vogue.comvioralondon.com

## Top American perfume houses to know

![Perfume - Debaser

- Daughters](

## 1\. D.S. & Durga

(Best overall niche pick)

Brooklyn-based, creative, and known for fragrances inspired by music, places, memories, and unusual natural accords.

Try\: Debaser for green fig and creamy woods; I Don't Know What for a modern woody-musk effect.

Best for: distinctive, contemporary luxury scents.

Explore the collection

---

!Oud Wood Eau de Parfum | TOM FORD BEAUTY

## 2\. Tom Ford Beauty

(Best for luxury and evening wear)

A polished, glamorous fragrance line offering rich woods, amber, leather, and bold florals.

Try\: Oud Wood for refined woods and spice; Tobacco Vanille for warm tobacco and vanilla.

Best for: sophisticated, statement-making fragrances.

Explore the collection

---

!LE LABO SANTAL 33 EAU DE PARFUM | attica

## 3\. Le Labo

Minimalist, modern fragrances with an emphasis on woods, musk, and understated character.

Try\: Santal 33 for dry sandalwood and leather-like notes; Another 13 for an airy musky skin scent.

Best for: understated luxury and signature scents.

Explore the collection

---

!Imaginary Authors - Memoirs of a Trespasser

## 4\. Imaginary Authors

An imaginative Portland perfume house that builds fragrances around fictional stories and evocative settings.

Try\: Memoirs of a Trespasser for smoky vanilla and woods; Cape Heartache for a forest-inspired scent with strawberry nuances.

Best for: unusual, artistic fragrances that stand out.

Explore the collection

---

!Jake's House - Henry Rose

## 5\. Henry Rose

A modern fine-fragrance brand focused on gender-inclusive scents and ingredient transparency.

Try\: Jake's House for fresh, clean musk; Queens & Monsters for a warmer, creamy, amber-leaning scent.

Best for: versatile everyday wear and a contemporary luxury feel.

Explore the collection

## More excellent American perfume brands

!Delicate Perfumes | Sephora

6\. Phlur - Best for soft, modern scents

Try Missing Person for a soft, intimate musk or Father Figure for a creamy, green fig scent.

Official website

---

![Milk - DedCool](

7\. DedCool - Best for skin scents

Try Milk for a soft, musky fragrance that works alone or layered with other perfumes.

Official website

---

![GLASS BLOOMS

- Régime des Fleurs](

8\. Régime des Fleurs - Best for artistic florals

An elegant, fashion-forward house with expressive floral and botanical compositions.

Official website

---

!Wild Roses by Mandy Aftel for Aftelier Perfumes 2012 | Perfume Posse

9\. Aftelier Perfumes - Best for natural perfumery

Worth exploring if you enjoy botanical materials, artisanal blends, and a more perfumer-driven approach.

Official website

---

!Harlem Nights Eau de Parfum - World of Chris Collins | Sephora

10\. World of Chris Collins - Best for rich, sensual fragrances

Explore Harlem Nights for a warm, sophisticated evening fragrance with a luxurious character.

Official website

These brands represent different sides of American perfumery, from indie experimentation to polished luxury and accessible everyday scents. osmetheca.bewww.vogue.comflux.agencyflux.agency

## Which brand is best for you?

| If you want… | Start with | |--------|--------| | Best overall artistic perfume | D.S. & Durga | | Expensive-smelling, glamorous fragrance | Tom Ford | | Sophisticated, understated luxury | Le Labo | | Unique, niche compositions | Imaginary Authors | | Soft, clean everyday perfume | Phlur or DedCool | | Natural, artisanal perfume | Aftelier | | Warm, seductive evening fragrance | World of Chris Collins |

One important distinction\: American-founded does not necessarily mean made in the USA. If domestic manufacturing matters to you, verify the country of manufacture for the specific perfume. www.fragrantica.comwww.dsanddurga.com

Are you looking for women's perfumes, men's colognes, or unisex fragrances? I can narrow this down to the best American brands for your taste and budget.

Perplexity

The question asked

Best perfume brands America

From the recorded answer

D.S. & Durga - Artistic, unusual fragrances; Debaser is a standout.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Some of the best American perfume brands-covering luxury, niche, designer, and affordable options-are:

- Tom Ford - Luxury, bold, sensual fragrances; try Black Orchid, Oud Wood, or Lost Cherry. - Le Labo - Minimalist niche perfumes with distinctive scents; try Santal 33 or Another 13. - D.S. & Durga - Artistic, unusual fragrances; Debaser is a standout. - Estée Lauder - Elegant classics such as Beautiful, Pleasures, and White Linen. - Ralph Lauren - Polished, versatile scents including Romance and Polo. - Marc Jacobs - Fresh, floral, approachable perfumes, especially Daisy. - Carolina Herrera - Glamorous, confident fragrances such as Good Girl and 212. - Maison Louis Marie - Refined botanical-inspired niche fragrances. - Elizabeth Arden - Affordable classics such as Red Door, Sunflowers, and 5th Avenue. - Calvin Klein - Clean, modern, unisex-friendly options including CK One and Eternity. - Coach - Easy-to-wear everyday luxury fragrances. - Victoria's Secret - Sweet, fruity, floral scents at accessible prices.

Best overall: Tom Ford Best niche option: Le Labo or D.S. & Durga Best affordable classic: Elizabeth Arden Best everyday fragrance: Coach or Calvin Klein Best feminine floral style: Marc Jacobs Best bold evening scent: Carolina Herrera or Tom Ford

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

D.S. & Durga

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

9.1

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

451

Answers naming the brand

4945

Answers collected

9.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, D.S. & Durga ranks #3 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). Its visibility is 9.1%. It was named in 451 of 4,945 AI answers across 46 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 9.1% AI visibility for D.S. & Durga in Fragrance & Perfume · United States, measured over 21 August 2026 – 25 October 2026. It ranks #3 among 45 tracked brands.

How often does AI mention this brand?

D.S. & Durga was named in 451 of 4,945 collected AI answers, across 46 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming D.S. & Durga by all 4,945 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.