Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call

Fzotic

AI visibility and ranking for Fragrance & Perfume: United States

Fragrance & Perfume [US]
Visit website ↗

San Francisco artist-perfumer house.

Fzotic
appears in
0.8
% of measured AI answers in this industry and market.

Found score

Track Fzotic’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.1

October 25, 2026

Overall visibility

0.8

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

26

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Fzotic's single-scan score moved from 0.7% to 3.1%, up 2.4 percentage points. Latest recorded scan 3.1% on 25 October 2026; combined-window score 0.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.7%
24 August 20260.4%
30 August 20260.4%
6 September 20260.4%
13 September 20260.7%
20 September 20260.0%
27 September 20260.2%
4 October 20260.7%
11 October 20260.9%
18 October 20261.6%
25 October 20263.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.0%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Fzotic most often.

It appears in 2.0% of collected ChatGPT answers and 0.2% of Google AI Overviews answers: a difference of 1.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

Fzotic appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.0% to 3.1%. The latest scan was 3.1% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American fragrance brands you've never heard of
  • Best American perfumers
  • Best artisan perfume USA
  • Best boutique perfume brands USA
  • Best fragrance houses USA
  • Best independent perfume brands USA

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American fragrance brands (D.S. & Durga, Le Labo, Bond No. 9)
  • Best American owned fragrance brands (D.S. & Durga, Fulton & Roark, Imaginary Authors)
  • Best American perfume brands (D.S. & Durga, Le Labo, Imaginary Authors)
  • Best new American perfume brands (Phlur, Nette, D.S. & Durga)
  • Best American alternative to French perfume brands (Ellis Brooklyn, Arquiste, Henry Rose)
  • Best American fragrance brands stocked at Sephora (Le Labo, NEST New York, Phlur)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best independent perfume brands USA

From the recorded answer

Fzotic / Bruno Fazzolari (San Francisco, California): Created by a visual artist, Fzotic approaches scent through synesthesia and bold, modern abstraction.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Independent (indie) and artisan American perfume brands focus on creative storytelling, small-batch craftsmanship, and unique ingredient profiles rather than mass-market trends.

### Top Independent & Artisan American Perfume Brands

- D.S. & Durga (Brooklyn, New York): Founded by a husband-and-wife team, this house builds transportive, concept-driven fragrances inspired by music, folklore, and American landscapes. - Notable Scents: Bowmakers, I Don't Know What, Debaser - Imaginary Authors (Portland, Oregon): Created by perfumer Josh Meyer, each fragrance is conceptualized as an imaginary passage from a fictional novel, complete with retro-style book cover packaging. - Notable Scents: Falling Into the Sea, Telegrama, Every Storm a Serenade - House of Matriarch (Seattle, Washington): Rooted in natural alchemical perfumery, founder Christi Meshell crafts high-concentration extraits using rare and precious raw materials like vintage Mysore sandalwood and rose otto. - Notable Scents: Coco Blanc, Kazimi - Aftelier Perfumes (Berkeley, California): Founded by pioneer natural perfumer Mandy Aftel, this house designs botanical masterpieces and custom extraits using rare, artisanal, and whole-plant essences. - Notable Scents: Palimpsest, Cepes and Tuberose - Olympic Orchids (Washington State): Founded by botanist and perfumer Ellen Covey, this brand crafts deeply evocative, nature-inspired compositions-including Woodcut, a celebrated woody-sweet soliflore. - Notable Scents: Woodcut, Night Flyer - Fzotic / Bruno Fazzolari (San Francisco, California): Created by a visual artist, Fzotic approaches scent through synesthesia and bold, modern abstraction. - Notable Scents: Lampblack, Room 237 - DedCool (Los Angeles, California): A modern, vegan, and water-free indie house specializing in clean, skin-scent aesthetics and layerable, gender-neutral profiles. - Notable Scents: Xtra Milk, Taunt

---

### Where to Sample Indie American Perfumes

- American Perfumer: A dedicated brick-and-mortar and online marketplace that curates and collaborates exclusively with independent American perfumers (featuring houses like DSH Perfumes, House of Mammoth, and Maher Olfactive). - Brand Discovery Sets: Most indie houses (such as Imaginary Authors and D.S. & Durga) offer low-cost discovery kits or sample vials directly on their official web stores, letting you test longevity and skin chemistry before committing to a full bottle.

ChatGPT

The question asked

Best boutique perfume brands USA

From the recorded answer

!Ummagumma Eau de Parfum 30 ml - FZOTIC …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best boutique perfume brands in the USA

If you're looking for boutique perfume brands with distinctive scents, beautiful packaging, and a more exclusive feel than mainstream designer fragrances, I'd start with American niche and independent perfume houses. The strongest options range from artistic, unconventional scents to sophisticated everyday luxury. www.vogue.comosmetheca.be

## 8 boutique perfume brands worth exploring

!D.S. & DURGA Bowmakers Eau de Parfum 100ml - Skins

## 1\. D.S. & Durga

Brooklyn, New York · Artistic luxury

A distinctive American fragrance house inspired by music, landscapes, memories, and unexpected combinations. Great if you want a sophisticated scent that doesn't smell generic.

Try\: Bowmakers for woody, resinous character; Debaser for green fig and creamy woods.

Official website

---

!Memoirs of a Trespasser by Imaginary Authors | Ministry of Scent

## 2\. Imaginary Authors

Portland, Oregon · Creative and unconventional

A storytelling-driven brand with imaginative names, distinctive packaging, and unusual scent compositions. Ideal for fragrance enthusiasts who enjoy something different.

Try\: Memoirs of a Trespasser for smoky vanilla and warm woods; A City on Fire for a smoky, atmospheric fragrance.

Official website

---

![GLASS BLOOMS

- Régime des Fleurs](

## 3\. Régime des Fleurs

Los Angeles · Artistic, refined luxury

An excellent choice for a boutique aesthetic, expressive florals, and unusual compositions with a polished, editorial feel.

Best for\: People who want an elegant, niche fragrance that feels like a discovery rather than a department-store staple.

Official website

---

!Annabel's Birthday Cake: Vanilla Gourmand Perfume by Marissa Zappas - SAINTE CELLIER

## 4\. Marissa Zappas

New York · Artistic and expressive

A strong pick for collectors who appreciate perfume as wearable art, with playful concepts, unusual notes, and visually distinctive presentation.

Try\: Annabel's Birthday Cake for a whimsical, sweet, floral-gourmand profile.

Official website

---

![Liis Studied - No Blind Buys](

## 5\. Liis

California · Minimalist, understated luxury

Beautifully restrained fragrances with a modern, soft-focus aesthetic. A good option if you prefer subtle sophistication over loud projection.

Try\: Studied for a soft, woody, musky profile.

Official website

---

!Unknown Pleasures Kerosene perfume - a fragrance for women and men 2013

## 6\. Kerosene

Michigan · Bold gourmand fragrances

Known for expressive, attention-grabbing fragrances, particularly warm, sweet, and dessert-inspired compositions.

Try\: Unknown Pleasures for lemon, tea, and a honeyed gourmand impression.

Official website

---

!Ummagumma Eau de Parfum 30 ml - FZOTIC

## 7\. Fzotic

San Francisco · Experimental perfumery

An independent house for people who want unconventional compositions and a strong artistic point of view.

Try\: Ummagumma for a rich, unusual blend with chocolate, tobacco, and leather-like warmth.

Official website

---

!Delicate Perfumes | Sephora

## 8\. Phlur

USA · Contemporary, wearable fragrance

A more accessible entry into boutique-style perfumery, with modern skin scents, soft woods, and approachable fragrances.

Try\: Missing Person for a subtle, skin-like musk profile.

Official website

These selections reflect a mix of independent American perfumery, creative niche houses, and contemporary boutique-style brands highlighted in fragrance coverage and industry roundups. www.harpersbazaar.comscentedchemistry.comfultonandroark.com

## Which brands should you choose?

| If you want… | My pick | |--------|--------| | Under-the-radar luxury | Régime des Fleurs | | Artistic, niche fragrances | D.S. & Durga | | Minimalist, quiet luxury | Liis | | Sweet, memorable scents | Kerosene | | Unique collector fragrances | Imaginary Authors | | Modern everyday wear | Phlur |

My top three overall\: D.S. & Durga, Régime des Fleurs, and Liis. I'd sample first rather than buy a full bottle, since niche fragrances can smell very different on skin.

One important distinction: some boutique brands are genuinely small independent houses, while others have grown into established luxury businesses. Both can offer distinctive perfumes, but the former may be a better fit if you want a truly independent brand.

What kind of boutique perfume are you looking for? I can narrow the list to the best options for your taste and budget.

Perplexity

The question asked

Best fragrance houses USA

From the recorded answer

FZOTIC - New York: Small-batch, daring compositions, often with unexpected contrasts.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

If you mean top American-founded or US-based fragrance houses, these are excellent starting points:

- D.S. & Durga - New York: Artistic, woody, unconventional fragrances. Try Bowmakers or Debaser. - Imaginary Authors - Portland: Story-driven, conceptual perfumes with distinctive presentations. Try Memoirs of a Trespasser or Cape Heartache. - Kerosene - Detroit: Bold, powerful scents known for strong projection and longevity. Try Follow or Unknown Pleasures. - Rogue Perfumery - California: Traditional craftsmanship, rich naturals, and vintage-inspired compositions. Try Mousse Illuminee or Chypre Siam. - St. Clair Scents - Vermont: Elegant, atmospheric, naturalistic perfumes. Try First Cut or Gardener's Glove. - Aftelier - California: Natural perfumery and highly individual compositions by Mandy Aftel. - Eris Parfums - New York: Artistic, gender-fluid fragrances with unusual, sophisticated structures. - Aedes de Venustas - New York: Luxurious niche perfumes with a refined, boutique sensibility. - FZOTIC - New York: Small-batch, daring compositions, often with unexpected contrasts. - Heretic Parfum - California: Modern, sensual, and often botanical-focused fragrances.

Best overall shortlist: D.S. & Durga, Imaginary Authors, Rogue Perfumery, Kerosene, and St. Clair Scents. For a first discovery set, D.S. & Durga is the safest all-around choice; choose Imaginary Authors for creativity, Kerosene for longevity, and Rogue for classic perfumery.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Fzotic

Fragrance & Perfume

21 August 2026 – 25 October 2026 (scans 1–11)

0.8

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

41

Answers naming the brand

4945

Answers collected

0.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Fzotic ranks #26 among 45 tracked brands for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). Its visibility is 0.8%. It was named in 41 of 4,945 AI answers across 12 of 150 tracked questions, averaging position 3.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.8% AI visibility for Fzotic in Fragrance & Perfume · United States, measured over 21 August 2026 – 25 October 2026. It ranks #26 among 45 tracked brands.

How often does AI mention this brand?

Fzotic was named in 41 of 4,945 collected AI answers, across 12 of 150 tracked questions, for Fragrance & Perfume · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Fzotic by all 4,945 answers in the published Fragrance & Perfume · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.