Carwyn Cellars

Carwyn Cellars craft beer selection in curated bottle shop - headless Shopify Plus by Flux Agency

Carwyn Cellars headless Shopify Plus homepage with curated beverage selection

The Brief

Carwyn Cellars is one of Australia's most respected independent bottle shops, known for an obsessively curated selection of craft beer, natural wine, and small-batch spirits. The in-store experience is guided, personal, and deeply knowledgeable.

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Their digital presence didn't reflect any of that. The online experience needed to match the curation and expertise of the physical shop, helping customers navigate a vast and constantly rotating catalogue with the same confidence they'd have talking to a Carwyn expert at the counter.

The Approach

We built a headless Shopify Plus platform with Prismic CMS, designed around the specific challenge of selling curated beverages online. A category where discovery matters more than search.

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The centrepiece was a custom beverage selection tool that emulates the in-store experience: guiding customers through preferences to surface the right products from a rotating catalogue. We built custom filtering that works the way drinks buyers actually think, by style, region, producer, and occasion, not just generic category pages.

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A custom bundle builder lets customers create mixed cases, and the checkout was tailored for both individual and bulk purchasing. The headless architecture gives the content team independence to update the catalogue daily without developer involvement. For a business where stock changes constantly, that's not optional.

Carwyn Cellars product page with custom beverage filtering by style and region

The Result

Carwyn Cellars now runs an online experience that matches the curation of their physical shop. The beverage selection tool guides customers like an in-store expert. Daily catalogue updates happen without developer dependency. Mixed case orders go through a purpose-built bundle builder.

Carwyn Cellars collection page showing craft beer and wine categories on Shopify Plus

Key Features

Custom beverage selection tool - guided product discovery that mirrors in-store expertise

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Advanced filtering system - by style, region, producer, and occasion

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Bundle builder - custom mixed cases for craft beer, wine, and spirits

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Headless architecture - Prismic CMS for daily catalogue updates without developer dependency

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Shopify POS integration - unified inventory across online and physical retail

Carwyn Cellars in-store bottle shop experience with curated shelving

Services Delivered

Discovery & Strategy

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UI/UX Design

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Information Architecture

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Headless Development

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Shopify Plus Development

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Custom Applications

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Ongoing Support & Optimisation

Technology Used

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Client Testimonial

We were blown away by the level of service from Flux Agency. I've so appreciated their commitment to get to know our business inside and out and how they've taken the time to really listen to our ideas and vision.

Ben Carwyn

Founder @ Carwyn Cellars

Carwyn Cellars craft beer product photography for headless Shopify Plus store

Carwyn Cellars bundle builder for mixed case orders on Shopify Plus

Deliverables

Site

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