Prismic

Shopify's built-in content tools are limited. Metafields help, but they weren't designed for editorial workflows. When a brand needs rich landing pages, A/B testable content blocks, or multi-market content that syncs with their store, they need a headless CMS.

Prismic is one of two headless CMS platforms we implement regularly (the other is Sanity). It gives marketing teams a visual editor called Slice Machine that lets them build pages from pre-configured components. Developers define the component library. Marketers assemble pages from it. Nobody steps on each other's toes.

We connect Prismic to Shopify via Hydrogen, pulling product data from Shopify's Storefront API and content from Prismic's API into a single frontend. The result is a store where product pages come from Shopify and everything else - landing pages, about sections, campaigns, editorial - comes from Prismic.

Slice Machine components

We build a library of reusable content components (Prismic calls them Slices) that match the brand's design system. Hero banners, product grids, testimonial blocks, comparison tables, FAQ sections. Your marketing team drags these into pages without touching code.

Multi-language content

Prismic handles multi-language content natively. For brands expanding into new markets on Shopify, this means your French, German, or Japanese content lives in the same CMS as your English content, with proper locale routing on the frontend.

Preview and scheduling

Prismic's preview mode lets your team see content changes on the live site before publishing. Scheduled publishing means campaign pages go live at midnight without someone pressing a button.

Connected to Shopify product data

Content pages in Prismic can pull live product data from Shopify. A campaign landing page can include a dynamic product grid that reflects real-time pricing, inventory, and variant availability.

We use both. Prismic is a better fit when the marketing team wants a visual page builder and the content structure is relatively predictable. Sanity is stronger when the content model is complex, deeply nested, or needs to serve multiple frontends. For most Shopify Plus brands doing headless for the first time, Prismic's learning curve is lower and the Slice Machine workflow gets teams productive faster. We'll recommend the right one based on your team and content requirements.

Do we need Prismic if we're on a Shopify theme?

Probably not. Shopify's theme editor handles content well enough for most theme-based stores. Prismic makes sense when you're on Hydrogen or another headless frontend and need editorial control beyond what Shopify metafields offer.

How much does Prismic cost?

Prismic has a free tier for small projects. Paid plans start at $100/month for teams. Enterprise pricing scales with users and API calls. For most Shopify Plus builds, you're looking at $100-$500/month.

Can our marketing team use Prismic without developers?

That's the point. Once the component library is built, your team creates and publishes pages independently. They pick components, fill in content, preview, and publish. No pull requests, no deployment cycles.