The Coffee Company has been roasting for over 50 years, an iconic destination for serious coffee drinkers and dedicated home baristas. But their website was outdated, slow, and the experience didn't reflect the craft or the brand.
They needed a platform that could handle the complexity of specialty coffee ecommerce: subscription management, product quizzes to guide new customers, and content-rich product pages that communicate origin, roast profile, and brewing method.
We built a custom headless solution on Shopify with Prismic CMS, designed specifically for how people discover and buy specialty coffee online.
A custom product quiz guides new customers to the right beans based on their brewing method, flavour preferences, and experience level. A subscription builder lets customers set up recurring deliveries with full flexibility on frequency and blend selection. Custom filtering cuts through the catalogue by origin, roast level, and brewing method.
The headless architecture delivers the fast, content-rich experience that a 50-year-old brand deserves, with Prismic giving the team full control over storytelling and seasonal content.
The Coffee Company runs on a platform that finally reflects five decades of roasting expertise. The product quiz drives first-time buyers to the right beans. The subscription builder handles recurring orders. And the content team updates seasonal campaigns without touching code.
Product quiz - guided discovery based on brewing method, flavour, and experience
Subscription builder - recurring deliveries with flexible frequency and blend selection
Headless architecture - Shopify with Prismic CMS for speed and content control
Specialty filtering - by origin, roast level, and brewing method
Content-rich product pages - origin stories, roast profiles, and brewing guides
