Handee is one of Australia's most recognised household brands, synonymous with paper towels in Australian kitchens. They'd refreshed their brand and packaging, and needed a digital presence that matched.
The brief wasn't traditional ecommerce. Handee products are primarily sold through major retailers. They needed a brand microsite and landing page experience that communicated the refreshed identity while directing customers to purchase through nearby retail locations.
We built a Shopify solution that bridges brand experience and retail purchasing, letting customers browse the Handee range online and then buy from their nearest retailer.
The design was built around the refreshed brand identity, translating the new packaging and visual language into a digital experience that feels cohesive across every touchpoint. The UX guides customers through the product range and connects them to retail purchase points without the friction of a traditional checkout.
Handee's digital presence now matches their refreshed packaging and brand. Customers browse the full range online and get routed to retail purchase points. No checkout needed, no cart abandonment to worry about.
Brand-to-retail bridge - browse online, purchase at nearest retailer
Refreshed digital identity - new brand and packaging translated to digital
Product discovery - range exploration designed for household essentials
Microsite architecture - focused experience without traditional ecommerce complexity
