Lo & Co

Lo & Co architectural hardware product showcase - headless Shopify Plus ecommerce by Flux Agency

Lo & Co brass door hardware collection displayed on styled interior surface

The Brief

Lo & Co designs architectural hardware for the design-conscious: handles, knobs, hooks, and door levers crafted in solid brass, bronze, and stone. Their product quality had outpaced their digital presence.

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They needed a platform that could support international expansion across multiple markets, currencies, and languages without duplicating effort or fragmenting the brand experience. The existing setup meant managing separate backends for each region, slow content updates, and an online experience that didn't reflect the calibre of the product.

The Approach

We started with deep UX discovery, mapping how trade buyers and retail customers navigate differently, and how Lo & Co's showroom-quality product experience needed to translate online. Every screen was designed around real buying behaviour, not assumptions.

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The architecture decision was headless: Shopify Plus as the commerce engine, Prismic CMS for content management. This gave Lo & Co a single platform powering multiple international storefronts, with the ability to create, localise, and publish content without touching code or managing separate backends.

The design language was built to be evergreen: warm materials, considered typography, generous white space.

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We designed a dual navigation system: one path optimised for transactional shopping (search, filter, buy), the other for editorial exploration (collections, brand story, trade information). Both paths converge at the product.

Lo & Co product detail page showing brass handle with variant swatching on Shopify Plus

The Result

Within the first year of launch, Lo & Co saw +175% total orders, +305% add to cart, and +79% total sales year on year. The platform now powers multiple international storefronts from a single headless backend.

+175%

Total orders YoY

+305%

Add to cart YoY

+79%

Total sales YoY

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Design Award

Lo & Co headless Shopify Plus homepage design with dual navigation system

Key Features

Dual mega navigation - separating transactional and editorial journeys in a single experience

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Custom product swatching - variant switching at both collection and product level for fast browsing

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Wishlist & advanced search - supporting different stages of the customer buying journey

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Marketing landing pages - campaign-specific entry points tailored to channel and messaging

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Headless multi-market architecture - Prismic CMS powering multiple international storefronts from one platform

Lo & Co sand-toned hardware close-up showing artisan brass finish detail

Services Delivered

Discovery & Strategy

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UI/UX Design

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Information Architecture

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Headless Development

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Shopify Plus Development

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Custom Applications

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International Expansion

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Ongoing Support & Optimisation

Technology Used

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Client Testimonial

"Flux was able to bring our vision to life through a sleek and modern Shopify site that has impressed our customers. The team at Flux demonstrated expertise throughout, and their collaboration and guidance helped deliver a website that met our needs. We appreciate their dedication in creating an online presence that truly represents our brand."

Teegan Cocchiaro

Founder & Managing Director @ Lo & Co

Lo & Co collection page grid with product filtering on headless Shopify Plus

Lo & Co architectural hardware lifestyle photography for Shopify Plus store

Deliverables

Site

+175%

+305%

+79%

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