Preezie

When your catalogue is broad or your products solve specific problems, customers need help choosing. They land on your store, see 40 options, and freeze. Preezie solves this with interactive product quizzes that ask the right questions and recommend the right products.

We implement Preezie on Shopify builds where guided selling matters. Skincare routines, sports equipment, gift finders, supplement stacks. Any category where the customer knows what they need but not which product delivers it.

The quiz results page becomes a high-converting landing page. Customers trust the recommendation because they gave the inputs. Conversion rates on quiz-recommended products consistently outperform standard collection pages.

Product recommendation quizzes

We design quiz flows based on real customer decision criteria, not generic questions. Each quiz maps answers to product attributes in Shopify, returning personalised recommendations with clear reasoning for why each product fits.

Guided selling for complex catalogues

When a catalogue has dozens of similar products with subtle differences, Preezie narrows options fast. We build flows that surface 2-3 recommendations from a catalogue of hundreds, cutting decision time and reducing returns.

Lead capture and segmentation

Quiz responses feed into Klaviyo as customer properties. A skincare quiz that captures skin type, concerns, and routine preferences becomes a segmentation goldmine. Follow-up emails reference quiz answers, not generic product pushes.

Conversion rate optimisation

We A/B test quiz placements, question sequences, and results page layouts. Quiz-to-purchase conversion rates are measurable and improvable. Most brands see meaningful lift within the first month.

Preezie works best when customers need help choosing between similar products or when the right product depends on personal factors (skin type, fitness level, gift recipient, use case). If your catalogue is straightforward and customers know exactly what they want, a quiz adds friction instead of removing it. We recommend Preezie for brands with 50+ SKUs where product education is part of the purchase journey.

How much does Preezie cost?

Preezie pricing is based on quiz impressions and features. Plans start around $200/month. Enterprise pricing scales with traffic. ROI typically shows up within weeks through higher conversion on quiz-recommended products.

Does Preezie integrate with Klaviyo?

Yes. Quiz responses sync to Klaviyo as custom properties on customer profiles. We use this data to build post-quiz email flows and targeted segments based on quiz answers.

Can we update quiz questions ourselves?

Yes. Preezie has a dashboard where your team can edit questions, update product mappings, and adjust recommendation logic without developer involvement.