Tolstoy

Static product images only tell half the story. Video shows texture, movement, fit, and real-world use in ways photos can't. Tolstoy brings video directly into the shopping experience without slowing the page down or sending customers to YouTube.

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We implement Tolstoy on Shopify builds where video is a core part of the brand experience. Fashion, beauty, food, fitness. Any category where seeing the product in action closes the gap between browsing and buying.

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Tolstoy's shoppable video format lets customers watch and add to cart without leaving the video. Interactive video quizzes guide customers through product selection using video content instead of static text. UGC video feeds pull in customer-created content that builds trust faster than polished brand photography.

Shoppable video on product pages

We embed Tolstoy video players on product pages that let customers watch product demos, styling videos, or customer reviews and add to cart directly from the video. No interruption, no redirect.

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Video feeds on collection pages

TikTok-style scrollable video feeds embedded on collection pages. Customers browse products through video instead of static grids. Each video links directly to the featured product.

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Interactive video quizzes

Similar to Preezie but video-first. Customers answer questions through short video clips and receive personalised product recommendations. Works well for beauty, skincare, and wellness brands where visual demonstration matters.

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UGC video integration

Tolstoy pulls in user-generated video content from social channels and displays it on product pages as social proof. Real customers using real products. More convincing than any brand-produced content.

Tolstoy is the right call when your brand already creates video content (or has customers creating it) and you want that content working inside your store, not just on social. If you're investing in TikTok, Instagram Reels, or YouTube Shorts but those videos aren't driving on-site conversion, Tolstoy bridges that gap. If your brand doesn't have video content and isn't planning to create any, Tolstoy won't help.

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Does Tolstoy slow down page load?

No. Tolstoy loads asynchronously and uses lazy loading. Videos only start downloading when they enter the viewport. We've measured negligible impact on Core Web Vitals across our implementations.

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How much does Tolstoy cost?

Tolstoy has a free tier for basic usage. Paid plans start at $19/month for small stores. Pro and enterprise plans scale with video plays and features. Most Shopify Plus brands land in the $200-500/month range.

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Can we use existing TikTok and Instagram content?

Yes. Tolstoy connects to your social accounts and lets you import existing video content. You can also upload video directly. No need to re-create content specifically for the store.