Cambridge Clothing

Cambridge Clothing menswear suit collection - Shopify ecommerce by Flux Agency

Cambridge Clothing SS23 studio shot of tailored suit on model

The Brief

Cambridge Clothing is a household name in Australian menswear, a brand built on generations of craftsmanship, with a strong presence in major department stores and flagship retail locations across the country.

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But their online presence hadn't kept pace. The existing website functioned as a digital catalogue rather than a genuine ecommerce platform. Cambridge needed to translate the personalised, high-touch experience of their physical stores into a digital environment: custom sizing, curated styling, and the confidence to buy a suit online without ever trying it on.

The Approach

We built the ecommerce experience from the ground up on Shopify, focusing on the specific challenges of selling tailored menswear online.

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The biggest barrier to buying suits online is fit anxiety. We developed a custom size guide system using Shopify's Meta Objects and Metafields, tailored per vendor and product type, responsive across devices, and designed to reduce the hesitation that kills conversion in formalwear.

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We built a "Complete the Look" feature, curated by Cambridge's brand designers, that mirrors the in-store associate experience: suggesting complementary shirts, ties, and accessories based on what the customer is viewing. Custom product swatching at both collection and product level lets users visualise different fabric and colour combinations without leaving the page.

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Everything integrates with AP21, Cambridge's existing ERP, ensuring real-time inventory, pricing, and delivery expectations are transparently managed across the platform.

Cambridge Clothing formal menswear styled look with accessories

The Result

The new platform won a design award and set the standard for ecommerce in Australian menswear. Custom size guides reduced fit-related returns. The Complete the Look feature drives multi-item orders. And AP21 integration keeps inventory accurate across online and retail.

Cambridge Clothing Shopify homepage hero with custom size guide navigation

Key Features

Custom size guide system - per-vendor, per-product sizing using Shopify Meta Objects and Metafields

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Complete the Look - brand-curated styling suggestions that mirror in-store associate advice

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Custom product swatching - fabric and colour visualisation at collection and product level

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AP21 ERP integration - real-time inventory, pricing, and delivery management

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Dynamic design system - built to evolve with seasonal campaigns and brand direction

Cambridge Clothing tailored jacket close-up showing fabric texture and craftsmanship

Services Delivered

Discovery & Strategy

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UI/UX Design

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Information Architecture

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Shopify Development

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Ongoing Support & Optimisation

Cambridge Clothing Complete the Look feature showing curated styling suggestions

Technology Used

Shopify

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Klaviyo

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AP21 ERP

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Judge.me

Client Testimonial

Flux are amazing! From daily communication to the big-picture strategy, we couldn't be happier with the result! It will allow us to easily market and grow the business as we add additional brands. We are excited to continue working with Flux now and in the future - thanks so much!

Jess Baker

Creative Director @ Cambridge Clothing

Cambridge Clothing suit accessories detail shot for Shopify product page

Cambridge Clothing winter collection suits displayed in retail setting

Deliverables

Site

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