Shopify Web Development
14+
150+
$1B+
Why custom ecommerce development matters
Off-the-shelf themes and drag-and-drop builders get you online. Custom ecommerce development gets you growing. The difference shows up in page speed, conversion rates, integration reliability, and how much time your team spends fighting the platform instead of running the business.
We build ecommerce websites that are engineered for your specific business model, customer behaviour, and growth trajectory. Not a template with your logo on it.
What custom development gives you
A storefront built for your brand
Custom UI that reflects your brand identity and creates the shopping experience your customers expect. Not constrained by theme limitations or someone else's design decisions.
Integrations that actually work
Clean API integrations between your storefront and your operational tools - ERP, 3PL, email, reviews, loyalty, analytics. Built to sync reliably at scale, not duct-taped together with apps that conflict with each other.
Architecture that scales
Whether you're handling 100 orders a day or 10,000, the infrastructure holds up. Clean code, structured data, caching strategies, and hosting architecture that doesn't buckle during peak traffic.
Ownership and control
You own your code, your data, and your platform. No vendor lock-in, no proprietary frameworks, no dependency on a single developer who built everything in a way only they understand.
Shopify or Die
Insights into the current and future state of Shopify Plus commerce. Headless architecture, agentic commerce, integration strategy, and the engineering decisions behind stores that scale.
Our development stack
We build on Shopify and Shopify Plus exclusively. For theme-based builds, we use Liquid with structured metafields and section-based architecture. For headless builds, we use Shopify Hydrogen with Sanity CMS and Algolia. The stack depends on your needs - we'll recommend the right approach during discovery.
From build to beyond
A website launch is day one, not the finish line. We provide ongoing development support, performance monitoring, conversion optimisation, and iterative improvements. Most of our clients work with us on a monthly retainer after launch because ecommerce never stops evolving, and neither should your platform.
Frequently Asked Questions
What platform do you build on?
Shopify and Shopify Plus exclusively. We've been building on Shopify for over 14 years and it's the only platform we work with. This specialisation means our engineering decisions are informed by deep platform knowledge, not surface-level familiarity.
How do I know if I need custom development vs a theme?
If your brand needs unique page layouts, custom functionality, complex integrations, or a storefront that doesn't look like a template - custom development is the right path. If you're launching a new brand with a limited product range and straightforward requirements, a well-customised theme might be the smarter starting point. We'll tell you honestly which approach fits.
What does the development process look like?
Discovery and strategy, design, development, QA and testing, launch, and ongoing support. We use staging environments so you can review everything before it goes live. Regular check-ins keep the project on track and aligned with your expectations.
Can you rebuild my existing site?
Yes. We regularly rebuild existing ecommerce sites - whether you're migrating from another platform or redesigning an existing Shopify store. We handle data migration, SEO preservation, and integration re-architecture as part of the process.