Quad Lock

Quad Lock smartphone mount on bicycle handlebars - Shopify Plus redesign by Flux Agency

Quad Lock phone mount product range showing cycling and motorcycle options

The Brief

Quad Lock is a Melbourne Kickstarter success story. Since 2011 they'd built a global brand around smartphone mounting for active lifestyles. With six international Shopify Plus stores and years of accumulated user data, they needed a redesign driven by that data, not assumptions.

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The challenge was significant: any structural or design changes had to account for years of historical user behaviour, an updated marketing strategy, and the SEO complexity of managing six international storefronts simultaneously. Getting it wrong meant risking traffic and conversion across every market.

The Approach

We started with deep analysis of historical user data across all six international stores, mapping purchase patterns, navigation behaviour, and conversion drop-off points to inform every design decision.

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The product serving architecture was rebuilt to align with Quad Lock's updated marketing strategy, restructuring how products were categorised and surfaced to users. This came with careful SEO migration work to preserve rankings across six markets.

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The UI/UX was redesigned with a focus on product discovery, making it easy for customers to find the right mount for their specific device and activity, whether cycling, motorcycling, running, or driving.

Quad Lock Shopify Plus homepage hero with activity-based product discovery

The Result

Quad Lock's redesigned platform delivered a data-informed shopping experience across six international markets. The foundation was strong enough to support the brand's continued growth through to acquisition by Thule.