Projecta Power — Headless Shopify Plus Case Study

Projecta Power portable battery charger product display - headless Shopify Plus by Flux Agency

Projecta Power product range showing jump starters and battery chargers

The Brief

Projecta is a category leader in portable power and automotive accessories across Australia and internationally. Their product range is deep and technical, spanning battery chargers, jump starters, inverters, and solar panels, each with complex specifications that matter to their audience.

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The existing platform couldn't support the scale of their catalogue, the technical depth of their product information, or their ambitions for international expansion. They needed an architecture that could handle high-volume product data, serve multiple markets, and deliver the kind of fast, responsive experience their customers expect.

The Approach

We built a headless Shopify Plus architecture that decoupled the frontend from the commerce engine, giving Projecta the speed and flexibility to serve rich, technical product content without performance trade-offs.

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The UX was designed around how their customers actually research and buy: filtering by vehicle compatibility, comparing specs across product lines, and accessing detailed technical documentation. Every product page was engineered to surface the right information at the right moment in the decision process.

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The headless architecture means content teams can update product specs, technical guides, and marketing content independently of the development cycle. Critical for a catalogue of this size and complexity.

Projecta Power headless Shopify Plus storefront with technical product filtering

The Result

Projecta runs on a platform built to scale with their catalogue and their markets. Technical product pages load fast despite dense spec data. Content teams update independently. And the architecture supports international expansion without rebuilding.