Thankyou

The Approach

We built a custom Shopify Plus site with pay-what-you-want functionality in just three weeks. A platform-first for Shopify.

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The custom pricing engine let customers choose their own price point, with clear storytelling about where the money goes at every step. The UX was designed around emotional connection and conversion: making it easy to understand the mission, choose a price, and complete the purchase with minimal friction.

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The build integrated with Thankyou's broader ecosystem (ShippIt for logistics, Klaviyo for email) and was engineered to handle the traffic surge of a national campaign launch.

The Result

Thankyou has raised $17.57 million for impact partners to date. The Chapter One campaign delivered +20% mobile conversion rate and +38% increase in average order value.

Key Features

Pay-what-you-want pricing - custom Shopify Plus functionality, a platform first

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Three-week build - from brief to launch under extreme timeline pressure

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Mission-driven UX - impact storytelling woven into the purchase journey

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Campaign-ready engineering - built to handle national launch traffic

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Integrated logistics - ShippIt, Klaviyo, and Shopify Plus working together

Services Delivered

Discovery & Strategy

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UI/UX Design

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Information Architecture

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Shopify Plus Development

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Custom Applications

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Ongoing Support & Optimisation

Technology Used

Shopify Plus

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Klaviyo

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Pay What You Want (Custom)

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ShippIt

Client Testimonial

Flux are versatile and incredibly talented at the support they give us. Highly recommended.

Wesley Rodricks

Head of Creative @ Thankyou

Frequently Asked Questions

If you have more questions about this project or how we work, we're happy to answer them.

Contact

What results did Thankyou's Chapter One campaign get?

The Chapter One campaign delivered a 20% lift in mobile conversion rate and a 38% increase in average order value. Thankyou has raised $17.57 million for impact partners to date.

Can Shopify Plus do pay-what-you-want pricing?

Not out of the box. Flux built a custom pay-what-you-want pricing engine on Shopify Plus for Thankyou's Chapter One book launch, letting customers choose their own price with clear storytelling about where the money goes.

How long did the Thankyou Chapter One build take?

Three weeks. The site integrated with ShippIt for logistics and Klaviyo for email, and was built to handle the traffic of a national campaign launching online and in retail at the same time.

Who built Thankyou's Chapter One store?

Flux, a Shopify Plus agency with teams in Melbourne, Los Angeles and London, delivered the strategy, UI/UX design and custom Shopify Plus development.