Nike

AI visibility and ranking for Activewear: United Kingdom

Activewear [UK]

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Global sportswear leader with a major UK market presence.

Nike

appears in

27.8

% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

30.2

October 4, 2026

Overall visibility

27.8

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Nike's single-scan score moved from 29.1% to 30.2%, up 1.1 percentage points. Latest recorded scan 30.2% on 4 October 2026; combined-window score 27.8%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 27.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	29.1%
24 August 2026	28.2%
30 August 2026	27.6%
6 September 2026	26.7%
13 September 2026	25.3%
20 September 2026	23.6%
27 September 2026	31.3%
4 October 2026	30.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

42.5%

Perplexity

29.3%

AI Overviews

11.4%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Nike most often.

It appears in 42.5% of collected ChatGPT answers and 11.4% of Google AI Overviews answers: a difference of 31.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 124 of 150 questions.

Nike appears in at least one collected answer to 82.7% of the tracked questions. That is question coverage; the 27.8% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 23.6% to 31.3%. The latest scan was 30.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Gymshark

46.8

Sweaty Betty

33.9

Lululemon

32.1

Nike

27.8

Tala

24.8

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best British activewear brands
Best British activewear for everyday wear
Best British activewear labels
Best British alternative to Lululemon
Best British alternative to Under Armour
Best British sportswear brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best British activewear labels (Sweaty Betty, LNDR, Gymshark)
Best British activewear brands (Sweaty Betty, Gymshark, Tala)
Best British made activewear (Soma Sportswear, Yana Active, Contur)
Best British activewear brand comparisons (Sweaty Betty, Gymshark, Adanola)
Best British activewear for the gym (Sweaty Betty, Gymshark, Tala)
Best British owned activewear brands (Sweaty Betty, Gymshark, Tala)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best fitness apparel brands UK

From the recorded answer

Nike & Adidas: Reliable global giants offering top-tier sweat-wicking running gear, supportive trainers, and durable hoodies.

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The top fitness apparel brands popular in the UK include home-grown giant Gymshark, size-inclusive label TALA, and premium lifestyle favourite Sweaty Betty.

### Top UK Fitness Brands

- Gymshark: A massive British fitness brand known for affordable, trend-led gym wear, seamless leggings, and pump-cover hoodies suited for weight training. - TALA: Founded in the UK, this brand focuses heavily on sustainability, size inclusivity (ranging from 2XS to 4XL), and second-skin activewear like the Skinluxe line. - Sweaty Betty: A premium British women's activewear brand famous for supportive, contouring leggings and high-performance items that transition easily from workouts to daily errands. - Adanola: A Manchester-based label celebrated by influencers for minimalist, stylish athleisure and comfortable everyday matching sets.

### Global & High-Street Alternatives

- Nike & Adidas: Reliable global giants offering top-tier sweat-wicking running gear, supportive trainers, and durable hoodies. - Lululemon: Known for luxury-grade, buttery-soft yoga wear and high-end technical fabrics that excel in longevity and fit. - Decathlon: An affordable budget-friendly option offering great value running and general training basics.

If you want to narrow down your choice, tell me:

- What type of exercise you plan to do (running, weightlifting, yoga, or general gym sessions) - Your budget range (budget-friendly high street vs. premium investment pieces) - Any specific preferences for fit or sustainability

I can recommend the exact brand and pieces that fit your routine.

ChatGPT

4 October 2026

The question asked

Best activewear brands UK

From the recorded answer

| Nike | Running + versatile training | ££-£££ | Best technical versatility | …

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Absolutely - I checked current UK coverage for 2026. The strongest activewear brands right now are:

| Brand | Best for | Price | My take | |---|---|---|---| | Gymshark | Gym, lifting, HIIT | ££ | ⭐ Best overall | | Sweaty Betty | Leggings, running, yoga | £££ | ⭐ Best quality UK all-rounder | | Adanola | Pilates, athleisure, everyday | ££ | ⭐ Best minimalist style | | TALA | Gym + sustainability | ££ | ⭐ Best eco-conscious pick | | Lululemon | Yoga, Pilates, premium training | ££££ | ⭐ Best premium | | Nike | Running + versatile training | ££-£££ | Best technical versatility | | Adidas | Training, running, sports | ££ | Great value/performance | | Varley | Pilates + luxury athleisure | £££ | Best elevated/luxe look | | Alo Yoga | Pilates, yoga, fashion | ££££ | Best fashion-led | | BAM | Sustainable activewear | £££ | Best natural/eco materials |

Current UK editorial roundups particularly highlight Gymshark, Adanola, TALA and Sweaty Betty, while British Vogue recommends Lululemon for leggings, On for high-performance kit, and Alo/Vuori for softer yoga/lifestyle wear. www.glamourmagazine.co.uk

If I were narrowing it to five: 1. 🥇 Gymshark - best combination of performance, fit and price 2. 🥈 Sweaty Betty - excellent leggings and women's training gear 3. 🥉 Adanola - gorgeous minimalist sets and great gym-to-coffee pieces 4. Lululemon - worth paying more for if leggings are your priority 5. TALA - stylish British option with sustainability credentials

For 2026 specifically, a UK activewear visibility study also puts Gymshark, Sweaty Betty, Lululemon, Nike, TALA and Adanola at the top of its tracked brands. flux.agency

If you tell me your workout (gym / Pilates / running / walking / yoga) and budget, I can give you the 5 best brands + specific pieces to buy.

Perplexity

4 October 2026

The question asked

Best gym wear brands Britain

From the recorded answer

New Balance, Nike, and Adidas - Best for reliable technical basics, footwear, and a broad range of training gear.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For gym wear in Britain, these are strong choices:

- Gymshark - Best all-rounder for affordable, stylish strength-training and gym clothing. It is one of Britain's most prominent activewear brands. - Sweaty Betty - Best for premium women's leggings, flattering fits, and dependable quality; its Power Leggings are particularly well known. - TALA - Best for flattering, fashion-led women's activewear, with a focus on recycled and repurposed materials. - Castore - Best for men's performance training and sportswear, especially technical tops and team-inspired pieces. - Represent 247 - Best for premium men's gym-to-street clothing and minimalist designs. - AYBL - Best for affordable, figure-hugging women's gym sets and seamless styles. - Adanola - Best for understated athleisure and relaxed gym-to-everyday clothing. - Lucy Locket Loves - Best for colourful, playful women's leggings and matching sets. - New Balance, Nike, and Adidas - Best for reliable technical basics, footwear, and a broad range of training gear.

Quick picks: Gymshark for most people, Sweaty Betty for premium women's wear, Castore for men's performance kit, and Represent 247 for elevated style.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Nike

Activewear

21 August 2026 – 4 October 2026 (scans 1–8)

27.8

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

999

Answers naming the brand

3600

Answers collected

27.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Nike ranks #4 among 32 tracked brands for Activewear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 27.8%. It was named in 999 of 3,600 AI answers across 124 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 27.8% AI visibility for Nike in Activewear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #4 among 32 tracked brands.

How often does AI mention this brand?

Nike was named in 999 of 3,600 collected AI answers, across 124 of 150 tracked questions, for Activewear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Nike by all 3,600 answers in the published Activewear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Nike

AI visibility and ranking for Activewear: United Kingdom

Global sportswear leader with a major UK market presence.

AI visibility scores and ranking