Red Wing Shoes
AI Visibility Score and Ranking for
Footwear: United States
Minnesota heritage work-boot brand.
Red Wing Shoes ranks #1 in the US Footwear AI Visibility Index with a Visibility Score of 18.2/100. It was named in 492 of 2,698 AI answers across 54 of 150 tracked questions, averaging position 1.6 when mentioned.
18.2
Visibility score
1
Found Rank
0
Movement vs last window
1.6
Avg. position when mentioned
54
Prompts hit, of 150
Red Wing Shoes vs Footwear
Running at 7.4x the Footwear category average — a wide lead over the field.
18
2
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Red Wing Shoes' AI Visibility Score?
Red Wing Shoes has an AI Visibility Score of 18.2 in the US Footwear AI Visibility Index, ranked #1.
How often does AI recommend Red Wing Shoes?
Red Wing Shoes was named in 492 of 2,698 AI answers analysed, across 54 tracked questions, averaging position 1.6 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions American footwear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
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