Sweaty Betty

AI visibility and ranking for Activewear: United Kingdom

Activewear [UK]

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Long-established London women's activewear brand, owned by Wolverine Worldwide.

Sweaty Betty

appears in

33.9

% of measured AI answers in this industry and market.

Found score

Track Sweaty Betty’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

34.0

October 4, 2026

Overall visibility

33.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Sweaty Betty's single-scan score moved from 34.7% to 34.0%, down 0.7 percentage points. Latest recorded scan 34.0% on 4 October 2026; combined-window score 33.9%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 33.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	34.7%
24 August 2026	34.7%
30 August 2026	33.8%
6 September 2026	35.1%
13 September 2026	35.1%
20 September 2026	31.6%
27 September 2026	32.4%
4 October 2026	34.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

41.0%

Perplexity

34.8%

AI Overviews

26.0%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Sweaty Betty most often.

It appears in 41.0% of collected ChatGPT answers and 26.0% of Google AI Overviews answers: a difference of 15.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 103 of 150 questions.

Sweaty Betty appears in at least one collected answer to 68.7% of the tracked questions. That is question coverage; the 33.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 31.6% to 35.1%. The latest scan was 34.0% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Gymshark

46.8

Sweaty Betty

33.9

Lululemon

32.1

Nike

27.8

Tala

24.8

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Are sustainable activewear brands worth it UK
Best B Corp activewear brands Britain
Best British activewear brand comparisons
Best British activewear brand for gifts
Best British activewear brands
Best British activewear for everyday wear

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best independent activewear brands Britain (Yana Active, Adanola, Tala)
Best workout tops Britain (Nike, Gymshark, Oner Active)
Best men's activewear brands Britain (Gymshark, Castore, Nike)
Best activewear brands for men Britain (Gymshark, Nike, Castore)
Best affordable activewear brands UK (Adanola, Gymshark, Tala)
Best recycled material activewear Britain (Yes Friends, Tala, Scultura)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best British activewear brands

From the recorded answer

Sweaty Betty: Born in London, Sweaty Betty specializes in premium women's activewear, famous for its bum-sculpting leggings, yoga wear, and supportive running gear that transitions easily into casual streetwear.[]( …

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The top British activewear brands combine high-performance technical fabrics with stylish, everyday versatility.

- Gymshark: Founded in Solihull, Gymshark is a globally famous British fitness brand known for affordable, trend-driven seamless leggings, shorts, and hoodies tailored for weightlifting and high-intensity training. - Sweaty Betty: Born in London, Sweaty Betty specializes in premium women's activewear, famous for its bum-sculpting leggings, yoga wear, and supportive running gear that transitions easily into casual streetwear. - House of Tanera: Based in the UK, House of Tanera focuses on semi-luxe sportswear featuring modest-friendly cuts, high-performance technical fabrics, and capsule versatility. - TCA: Headquartered in London, TCA (TCA Sports) delivers high-performance compression wear, running apparel, and training layers designed for serious athletes without high-end luxury price tags.

If you'd like to narrow down these options, let me know:

- Are you looking for men's or women's activewear? - What is your primary workout style (e.g., heavy lifting, yoga, running, or general gym training)? - Do you have a specific budget range?

ChatGPT

4 October 2026

The question asked

Best activewear brands UK

From the recorded answer

| Sweaty Betty | Leggings, running, yoga | £££ | ⭐ Best quality UK all-rounder | …

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Absolutely - I checked current UK coverage for 2026. The strongest activewear brands right now are:

| Brand | Best for | Price | My take | |---|---|---|---| | Gymshark | Gym, lifting, HIIT | ££ | ⭐ Best overall | | Sweaty Betty | Leggings, running, yoga | £££ | ⭐ Best quality UK all-rounder | | Adanola | Pilates, athleisure, everyday | ££ | ⭐ Best minimalist style | | TALA | Gym + sustainability | ££ | ⭐ Best eco-conscious pick | | Lululemon | Yoga, Pilates, premium training | ££££ | ⭐ Best premium | | Nike | Running + versatile training | ££-£££ | Best technical versatility | | Adidas | Training, running, sports | ££ | Great value/performance | | Varley | Pilates + luxury athleisure | £££ | Best elevated/luxe look | | Alo Yoga | Pilates, yoga, fashion | ££££ | Best fashion-led | | BAM | Sustainable activewear | £££ | Best natural/eco materials |

Current UK editorial roundups particularly highlight Gymshark, Adanola, TALA and Sweaty Betty, while British Vogue recommends Lululemon for leggings, On for high-performance kit, and Alo/Vuori for softer yoga/lifestyle wear. www.glamourmagazine.co.uk

If I were narrowing it to five: 1. 🥇 Gymshark - best combination of performance, fit and price 2. 🥈 Sweaty Betty - excellent leggings and women's training gear 3. 🥉 Adanola - gorgeous minimalist sets and great gym-to-coffee pieces 4. Lululemon - worth paying more for if leggings are your priority 5. TALA - stylish British option with sustainability credentials

For 2026 specifically, a UK activewear visibility study also puts Gymshark, Sweaty Betty, Lululemon, Nike, TALA and Adanola at the top of its tracked brands. flux.agency

If you tell me your workout (gym / Pilates / running / walking / yoga) and budget, I can give you the 5 best brands + specific pieces to buy.

Perplexity

4 October 2026

The question asked

Best gym wear brands Britain

From the recorded answer

Sweaty Betty - Best for premium women's leggings, flattering fits, and dependable quality; its Power Leggings are particularly well known.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For gym wear in Britain, these are strong choices:

- Gymshark - Best all-rounder for affordable, stylish strength-training and gym clothing. It is one of Britain's most prominent activewear brands. - Sweaty Betty - Best for premium women's leggings, flattering fits, and dependable quality; its Power Leggings are particularly well known. - TALA - Best for flattering, fashion-led women's activewear, with a focus on recycled and repurposed materials. - Castore - Best for men's performance training and sportswear, especially technical tops and team-inspired pieces. - Represent 247 - Best for premium men's gym-to-street clothing and minimalist designs. - AYBL - Best for affordable, figure-hugging women's gym sets and seamless styles. - Adanola - Best for understated athleisure and relaxed gym-to-everyday clothing. - Lucy Locket Loves - Best for colourful, playful women's leggings and matching sets. - New Balance, Nike, and Adidas - Best for reliable technical basics, footwear, and a broad range of training gear.

Quick picks: Gymshark for most people, Sweaty Betty for premium women's wear, Castore for men's performance kit, and Represent 247 for elevated style.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Sweaty Betty

Activewear

21 August 2026 – 4 October 2026 (scans 1–8)

33.9

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

1221

Answers naming the brand

3600

Answers collected

33.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Sweaty Betty ranks #2 among 32 tracked brands for Activewear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 33.9%. It was named in 1,221 of 3,600 AI answers across 103 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 33.9% AI visibility for Sweaty Betty in Activewear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #2 among 32 tracked brands.

How often does AI mention this brand?

Sweaty Betty was named in 1,221 of 3,600 collected AI answers, across 103 of 150 tracked questions, for Activewear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Sweaty Betty by all 3,600 answers in the published Activewear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Sweaty Betty

AI visibility and ranking for Activewear: United Kingdom

Long-established London women's activewear brand, owned by Wolverine Worldwide.

AI visibility scores and ranking