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YETI

YETI

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Cooler and drinkware brand with a large direct-to-consumer presence.

YETI
appears in
7.8
% of measured AI answers in this industry and market.

Found score

Track YETI’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

8.2

October 4, 2026

Overall visibility

7.8

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

10

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, YETI's single-scan score moved from 7.1% to 8.2%, up 1.1 percentage points. Latest recorded scan 8.2% on 4 October 2026; combined-window score 7.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20267.1%
24 August 20268.0%
30 August 20268.5%
6 September 20268.4%
13 September 20269.1%
20 September 20266.4%
27 September 20266.7%
4 October 20268.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

10.9%

Perplexity Logo

Perplexity

6.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.9%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names YETI most often.

It appears in 10.9% of collected ChatGPT answers and 5.9% of Google AI Overviews answers: a difference of 5.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 54 of 150 questions.

YETI appears in at least one collected answer to 36.0% of the tracked questions. That is question coverage; the 7.8% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 6.4% to 9.1%. The latest scan was 8.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American made vs imported camping gear
  • Best American outdoor brands
  • Best American owned outdoor brands
  • Best Christmas gifts for outdoor lovers US
  • Best Father's Day camping gift US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American outdoor brands (Patagonia, Filson, The North Face)
  • Best American hiking brands (Patagonia, Merrell, The North Face)
  • Best award winning American outdoor brands (Patagonia, NEMO Equipment, Big Agnes)
  • Cheapest way to buy quality hiking gear US (Patagonia, Osprey Packs, Columbia Sportswear)
  • Which outdoor brands have Black Friday sales US (The North Face, Columbia Sportswear, Outdoor Research)
  • Best American outdoor brand vs imported outdoor brand (Patagonia, Outdoor Research, The North Face)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American camping brands

From the recorded answer

Big Agnes, MSR, and YETI are among the best American camping brands, known for top-tier backcountry and car-camping performance.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Big Agnes, MSR, and YETI are among the best American camping brands, known for top-tier backcountry and car-camping performance.

### Elite Backpacking & Shelter Brands

- Big Agnes: Based in Steamboat Springs, Colorado, this brand dominates lightweight backcountry shelters and sleeping pads. - Top Pick: Copper Spur HV UL2 tent ($550), praised by experts for its exceptional waterproof rating, factory seam taping, and ultralight freestanding architecture. - MSR (Mountain Safety Research): Based in Seattle, Washington, MSR builds rugged, expedition-grade gear designed to withstand extreme mountain weather. - Top Pick: Hubba Hubba 2 tent ($550), recognized for outstanding durability, high-quality DAC poles, and full-coverage rainfly protection.

### Cooler & Camp-Life Brands

- YETI: Based in Austin, Texas, YETI sets the gold standard for bear-resistant rotomolded coolers and insulated drinkware. - Top Pick: Tundra 45 Hard Cooler ($325), famous for indestructible build quality and multi-day ice retention.

### Cottage Industry & Ultralight Gear

- Zpacks: Based in ___. They specialize in ultra-minimalist, cuben fiber (DCF) trekking-pole tents and high-efficiency backpacking quilts for thru-hikers. - Feathered Friends: Based in Seattle, Washington, they handcraft premium American-made down sleeping bags and technical garments using ethically sourced goose down.

### Further Exploration

- Explore expert gear evaluations at CleverHiker for field-tested performance notes. - Browse cottage-industry ultralight setups via Garage Grown Gear.

To help narrow down the ideal gear for your next trip, let me know:

- Are you planning car camping or backpacking? - What is your typical group size or season/weather condition?

ChatGPT

The question asked

Best American owned outdoor brands

From the recorded answer

| YETI | U.S. public company | Coolers, drinkware, outdoor gear | ⭐⭐⭐⭐ | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “American owned” you mean the brand is currently controlled by U.S. owners rather than a foreign parent company, there are some excellent choices. I'd separate that from “American-made,” because many American-owned brands manufacture overseas.

### My top American-owned outdoor brands

| Brand | Ownership | Best for | My take | |---|---|---|---| | Patagonia | U.S. purpose trust + nonprofit Holdfast Collective | Technical clothing, climbing, hiking | ⭐⭐⭐⭐⭐ | | NEMO Equipment | Founder-owned | Tents, sleeping gear, camping | ⭐⭐⭐⭐⭐ | | L.L.Bean | Privately/family controlled | Heritage outdoor clothing, boots | ⭐⭐⭐⭐⭐ | | Darn Tough | U.S. family/employee ownership | Merino hiking socks | ⭐⭐⭐⭐⭐ | | KÜHL | Privately owned by founder | Hiking/outdoor apparel | ⭐⭐⭐⭐⭐ | | REI Co-op | U.S. member-owned cooperative | Broad outdoor equipment/apparel | ⭐⭐⭐⭐⭐ | | Filson | U.S.-owned, Bedrock Manufacturing | Heritage clothing, bags | ⭐⭐⭐⭐½ | | Outdoor Research | U.S. company | Technical apparel, climbing, ski | ⭐⭐⭐⭐½ | | Columbia Sportswear | U.S. public company | Value/performance clothing | ⭐⭐⭐⭐ | | YETI | U.S. public company | Coolers, drinkware, outdoor gear | ⭐⭐⭐⭐ | | FORLOH | U.S. company | Hunting/fishing technical apparel | ⭐⭐⭐⭐½ | | Duckworth | U.S. company | American merino wool apparel | ⭐⭐⭐⭐½ |

A few ownership distinctions are particularly interesting:

- Patagonia is no longer conventionally “family-owned”: its founders transferred ownership to the Patagonia Purpose Trust and Holdfast Collective in 2022. The Holdfast Collective owns 98% of the company economically, while the Purpose Trust holds the voting stock. www.patagonia.com - NEMO explicitly describes itself as founder-owned, with founder/CEO Cam Brensinger. It's headquartered in Dover, New Hampshire. www.nemoequipment.com - REI is genuinely member-owned rather than owned by a foreign conglomerate or private-equity parent. Its cooperative structure continues today. www.rei.com - KÜHL remains privately owned by founder Kevin Boyle, according to recent ownership reporting. legalclarity.org - Filson is a U.S. privately owned company under Bedrock Manufacturing. en.wikipedia.org

### If your goal is specifically “buy American-owned AND American-made”

That's a much narrower list. I'd put these near the top:

Darn Tough, FORLOH, Duckworth, Vermont Glove, Stone Glacier, Exo Mountain Gear, Nashville Pack, Montana Knife Company, and various smaller U.S. manufacturers.

The important distinction is that American-owned ≠ made in America. For example, Patagonia is American-controlled but its global supply chain includes substantial overseas manufacturing; its 2025 report says 95% of its products were made in Fair Trade Certified factories, not that they were made in the U.S. www.patagonia.com

If you're trying to avoid Chinese/European/Japanese ownership specifically, my shortlist would be Patagonia, NEMO, L.L.Bean, Darn Tough, KÜHL, REI, Filson, Outdoor Research, Columbia, YETI, FORLOH and Duckworth.

### Outdoor Research Allies Microgravity II Jacket $450.00

### Outdoor Research SkyChaser Jacket $339.95

### Taiga 27 Quart Cooler $199.00

If you want, I can also make you a much larger list (50+ brands) ranked by ownership, where they manufacture, and what they specialize in-including which ones are family-owned, employee-owned, publicly traded, or nonprofit-controlled.

Perplexity

The question asked

Best camping equipment US

From the recorded answer

| Cooler | YETI Tundra 45 | Excellent insulation and durability | …
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For most U.S. campers, the best setup balances weather protection, comfort, portability, and durability. Start with a reliable tent, insulated sleep system, cooking kit, lighting, water, and safety essentials-the core camping categories identified by current gear guides.

## Best camping equipment

| Category | Strong choice | Best for | |---|---|---| | Tent | The North Face Wawona 6 | Comfortable car camping for families or groups; it is frequently recommended as a top camping tent. | | Budget tent | REI Co-op Trail Hut 2 or Trailmade 2 | Affordable weekend trips and beginners | | Sleeping bag | REI Co-op Siesta Hooded 20 | Car camping and couples; rated around 20°F for three-season use. | | Sleeping pad | Therm-a-Rest MondoKing 3D | Maximum comfort at a campsite; a thick, insulated mattress. | | Backpacking pad | Therm-a-Rest NeoAir XLite NXT | Low weight and compact packing | | Camp chair | REI Co-op Campwell | Comfortable general-purpose camp seating. | | Stove | Eureka Ignite Plus | Stable two-burner car-camping cooking | | Backpacking stove | MSR PocketRocket Deluxe | Lightweight boiling and simple meals | | Cookware | Stanley Wildfare Core 26-Piece Camping Cook Set | Larger car-camping kitchens; identified by CNET as a leading cookware option. | | Cooler | YETI Tundra 45 | Excellent insulation and durability | | Headlamp | Black Diamond Spot 400 | Hands-free lighting around camp | | Water filter | Sawyer Squeeze | Backpacking and emergency water treatment | | Power bank | Anker power bank | Charging phones and small devices | | First-aid kit | Adventure Medical Kits Mountain Series | Hiking and remote trips |

## Essential checklist

- Tent with footprint or groundsheet - Sleeping bag suitable for the lowest expected temperature - Sleeping pad with adequate insulation; cold-weather campers should look for at least R-4, with roughly R-8 preferred for freezing conditions. - Camp stove, fuel, lighter, pot, mug, bowl, and utensils - Water containers and treatment method - Headlamp plus spare batteries - Cooler or food-storage container - Warm layers, rain shell, and extra socks - Camp chairs and tarp - First-aid kit, knife, duct tape, repair kit, and sunscreen - Toilet paper, trash bags, and hand sanitizer - Navigation device or offline maps

Best simple starter package: REI Trail Hut 2, REI Siesta 20 sleeping bag, insulated sleeping pad, Eureka Ignite stove, basic cookware, 45-liter cooler, Black Diamond headlamp, water containers, and a first-aid kit. For backpacking, replace the large tent, cooler, and two-burner stove with lighter alternatives.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

YETI

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

7.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

281

Answers naming the brand

3599

Answers collected

7.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, YETI ranks #10 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). Its visibility is 7.8%. It was named in 281 of 3,599 AI answers across 54 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 7.8% AI visibility for YETI in Outdoor & Adventure · United States, measured over 21 August 2026 – 4 October 2026. It ranks #10 among 41 tracked brands.

How often does AI mention this brand?

YETI was named in 281 of 3,599 collected AI answers, across 54 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming YETI by all 3,599 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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