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Outdoor & Adventure
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YETI

YETI

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Cooler and drinkware brand with a large direct-to-consumer presence.

YETI
appears in
8.1
% of measured AI answers in this industry and market.

Found score

Track YETI’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

9.2

October 25, 2026

Overall visibility

8.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

10

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, YETI's single-scan score moved from 7.1% to 9.2%, up 2.1 percentage points. Latest recorded scan 9.2% on 25 October 2026; combined-window score 8.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 8.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20267.1%
24 August 20268.0%
30 August 20268.5%
6 September 20268.4%
13 September 20269.1%
20 September 20266.4%
27 September 20266.7%
4 October 20268.2%
11 October 20268.9%
18 October 20268.1%
25 October 20269.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

10.4%

Perplexity Logo

Perplexity

7.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names YETI most often.

It appears in 10.4% of collected ChatGPT answers and 6.5% of Google AI Overviews answers: a difference of 3.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 58 of 150 questions.

YETI appears in at least one collected answer to 38.7% of the tracked questions. That is question coverage; the 8.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 6.4% to 9.2%. The latest scan was 9.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American made vs imported camping gear
  • Best American outdoor brands
  • Best American owned outdoor brands
  • Best Christmas gifts for outdoor lovers US
  • Best Father's Day camping gift US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands have Black Friday sales US (Patagonia, The North Face, Columbia Sportswear)
  • Which American outdoor brands are actually good (Patagonia, Outdoor Research, Mountain Hardwear)
  • Best American made vs imported camping gear (Therm-a-Rest, Hyperlite Mountain Gear, Gossamer Gear)
  • Which outdoor brands are actually ethical in America (Patagonia, Cotopaxi, Toad&Co)
  • Best American hiking brands (Patagonia, Outdoor Research, Osprey Packs)
  • Best independent outdoor gear brands US (Patagonia, The North Face, Gossamer Gear)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American outdoor brands

From the recorded answer

YETI (Austin, TX): Maker of heavy-duty, roto-molded coolers and rugged drinkware.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best American outdoor brands are leaders in technical gear, durable apparel, and trusted footwear.

### Top American Outdoor Brands

- Patagonia (Ventura, CA): Famous for eco-friendly materials, technical alpine layers like the Nano Puff, and a strong corporate commitment to environmental nonprofits. - The North Face (San Francisco, CA): Known for high-altitude technical equipment, iconic fleeces, and mainstream streetwear appeal. - Columbia Sportswear (Portland, OR): Offers reliable, budget-friendly apparel featuring proprietary tech like Omni-Heat. - REI Co-op (Seattle, WA): A trusted member-owned co-op providing dependable in-house gear, camping equipment, and outdoor schooling. - L.L.Bean (Freeport, ME): A heritage brand operating since 1912, famous for the classic Bean Boot and durable outdoor staples. - Black Diamond (Salt Lake City, UT): The gold standard for rock climbing, mountaineering hardware, and technical skiing gear. - Danner (Portland, OR): Renowned for hand-crafted, long-lasting leather hiking boots. - Darn Tough (Northfield, VT): Produces high-performance merino wool socks backed by an unconditional lifetime guarantee. - YETI (Austin, TX): Maker of heavy-duty, roto-molded coolers and rugged drinkware. - NEMO Equipment (Nashboro, NH): An innovator in lightweight backpacking tents and spoon-shaped sleeping bags.

Explore more curated gear options on OPUMO Magazine or check out WildBounds for all-American kit breakdowns.To help you narrow this down, what specific activity (hiking, camping, climbing, or everyday wear) are you shopping for, and do you have a budget range in mind?

ChatGPT

The question asked

Best American camping brands

From the recorded answer

!YETI Tundra 105 Cooler | Free Shipping at Academy …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best American camping brands, I'd focus on companies with a strong U.S. heritage, reliable outdoor gear, and products built for everything from weekend tent camping to serious backcountry trips.

## Best American camping brands

!Springbar Canvas Tent Camp Studio Thailand | Classsic Tent from USA

## 1\. Springbar

Best for rugged, long-term car camping

Heavy-duty canvas tents, roomy interiors, and classic American craftsmanship. Excellent for family trips, base camps, and campers who prefer durable gear over ultralight equipment.

Price tier: Premium · Some tents made in Utah

Shop Springbar

---

!Nemo | REI Co-op

## 2\. NEMO Equipment

Best for premium all-around camping gear

Innovative tents, sleeping pads, sleeping bags, and camp furniture. A strong choice for campers who want comfort and thoughtful design.

Price tier: Premium

Shop NEMO

---

![Kelty Grand Mesa 2P / 4P 2024 - Kaviso, LLC](

## 3\. Kelty

Best value

Dependable tents, backpacks, sleeping bags, and camp accessories at approachable prices. Great for beginners and regular weekend campers.

Price tier: Budget to midrange

Shop Kelty

---

!MSR | Brand Profile - Rock+Run

## 4\. MSR

Best for challenging conditions

Known for technical tents, backpacking stoves, water filters, and expedition equipment. Especially appealing for remote trips and serious backpackers.

Price tier: Midrange to premium

Shop MSR

---

!Big Agnes Tiger Wall UL1 Solution Dye Tent | REI Co-op

## 5\. Big Agnes

Best for lightweight backpacking

Specializes in lightweight tents, sleeping bags, sleeping pads, and gear designed to reduce pack weight without sacrificing comfort.

Price tier: Midrange to premium

Shop Big Agnes

---

!Namiot kempingowy 4-osobowy Coleman Oak Canyon 4 2212622 / kolor zielony | Cena, Opinie | INTERSPORT

## 6\. Coleman

Best for affordable family camping

A familiar American camping name for budget-friendly tents, lanterns, coolers, stoves, and sleeping equipment. Ideal for established campgrounds and casual trips.

Price tier: Budget to midrange

Shop Coleman

---

![The Best Ultralight Sleeping Bags and Gear of 2025 - Feathered Friends](

## 7\. Feathered Friends

Best for premium sleeping bags

A specialist in high-quality down sleeping bags and insulated gear for cold-weather camping and mountaineering. Particularly worth considering if warmth is your priority.

Price tier: Premium · Sleeping bags made in Seattle

Shop Feathered Friends

---

!YETI Tundra 105 Cooler | Free Shipping at Academy

## 8\. YETI

Best for premium coolers and camp accessories

Durable hard coolers, insulated drinkware, and outdoor storage. A good investment for road trips, fishing, and extended car camping.

Price tier: Premium

Shop YETI

These picks reflect category strengths and brand reputation, rather than a single universal ranking. wildbounds.comhikingcare.comallamerican.orgfieldandstream.com

## Which brands should you choose?

| If you want… | Start with | |--------|--------| | American-made, rugged canvas tents | Springbar | | Best balance of quality and value | Kelty | | Premium camping comfort | NEMO | | Lightweight backpacking gear | Big Agnes | | Technical backcountry equipment | MSR | | Affordable family camping | Coleman | | High-end cold-weather sleep gear | Feathered Friends | | Coolers and camp accessories | YETI |

One important distinction\: American-founded doesn't necessarily mean American-made. If buying domestically manufactured gear is important to you, look for the specific product's country-of-origin labeling. Springbar's USA-made tent line and Feathered Friends' Seattle-made sleeping bags are good places to start. allamerican.orgmadeamerica.org

Are you mainly looking for tent camping, overlanding, or backpacking gear? I can narrow this down to the best brands for your style and budget.

Perplexity

The question asked

Best American owned outdoor brands

From the recorded answer

| YETI | Coolers, drinkware, and outdoor utility gear | U.S. public company; particularly strong for durable coolers and insulated products | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

If by American-owned you mean brands currently owned by U.S.-based companies, these are strong choices across major outdoor categories. Ownership and manufacturing are different: many American-owned brands manufacture some or most products overseas.

| Brand | Best for | Ownership note | |---|---|---| | Patagonia | Technical clothing, climbing, environmental leadership | Privately held through a structure benefiting environmental causes | | Columbia Sportswear | Affordable-to-midrange clothing, hiking, skiing | Independent U.S. public company; one of the notable major outdoor companies that remains autonomous | | REI Co-op | Outdoor gear, clothing, tents, and broad selection | Member-owned American cooperative; its private-label gear is often good value | | Osprey | Hiking and travel backpacks | American-founded brand known for fitted, technical packs | | NEMO Equipment | Tents, sleeping pads, and backpacking shelters | U.S.-based technical gear company, especially strong in tents | | Hyperlite Mountain Gear | Ultralight backpacks and shelters | Maine-based brand specializing in lightweight backpacking equipment | | YETI | Coolers, drinkware, and outdoor utility gear | U.S. public company; particularly strong for durable coolers and insulated products | | Darn Tough | Hiking and ski socks | Vermont-based brand known for durable socks and a lifetime guarantee | | L.L.Bean | Heritage clothing, boots, and camping basics | Family-owned American retailer founded in Maine in 1912 | | Filson | Heritage outdoor clothing and bags | American heritage brand focused on rugged workwear and sporting gear | | Mystery Ranch | Technical and expedition backpacks | U.S.-founded technical pack brand | | KAVU | Casual outdoor clothing and bags | Seattle-born brand with colorful, lifestyle-oriented products |

### Best overall picks

- Best environmental and ethical focus: Patagonia - Best value and selection: REI Co-op - Best mainstream clothing: Columbia - Best backpacks: Osprey or Mystery Ranch - Best ultralight gear: Hyperlite Mountain Gear - Best tents: NEMO Equipment - Best heritage quality: L.L.Bean or Filson - Best socks: Darn Tough

Brands often assumed to be American but not currently American-owned include The North Face, Timberland, JanSport, and Smartwool, which are owned by VF Corporation; Coleman and Marmot are owned by Newell Brands; and Arc'teryx and Salomon are owned by Amer Sports.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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YETI

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

8.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

398

Answers naming the brand

4940

Answers collected

8.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, YETI ranks #10 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). Its visibility is 8.1%. It was named in 398 of 4,940 AI answers across 58 of 150 tracked questions, averaging position 3.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 8.1% AI visibility for YETI in Outdoor & Adventure · United States, measured over 21 August 2026 – 25 October 2026. It ranks #10 among 41 tracked brands.

How often does AI mention this brand?

YETI was named in 398 of 4,940 collected AI answers, across 58 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming YETI by all 4,940 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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