Swimwear AI Visibility Index: UK
We asked ChatGPT, Perplexity and Google's AI Overviews the same 151 questions British swimwear shoppers actually ask. That is 2,718 answers analysed.
2718
answers35
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
4 of 35 tracked brands were never named once across the 2,718 answers analysed: Wolf & Whistle, Blu Wild, HartiSwim and Raw Potential.
The ladder so far.
Hunza G leads with a Visibility Score of 25.2 (686 of 2,718 answers, 84 of 151 questions), followed by Speedo at 19.9 and Away That Day at 14.5.
The leader earns it on both fronts.
Hunza G's Visibility Score, the highest in the UK Swimwear field, named in 686 of 2,718 AI answers, while also holding the category's largest Instagram following (546,989).
Common questions
Which Swimwear brand does AI recommend most?
Hunza G ranks first in the UK Swimwear AI Visibility Index with a Visibility Score of 25.2.
How many Swimwear brands does Found measure?
Found measures 35 British Swimwear brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Swimwear Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Swimwear shoppers actually ask, scanned 21 August – 20 September 2026, with 2,718 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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