Orlebar Brown

Recorded answer text · Google AI Overviews · 25 October 2026

The best men's swimwear options in the UK span tailored designer brands, performance pool gear, and budget-friendly beach shorts:

### Luxury & Designer Swim Shorts ![Orlebar Brown Bulldog Swim Shorts Orlebar Brown Bulldog Swim Shorts | Orlebar Brown | 4.5(1.5k)](

Tailored like traditional men's trousers with branded side-fasteners and quick-drying polyamide. Available via the Orlebar Brown UK Store.![Paul Smith Swim Shorts Paul Smith Swim Shorts | Mainline& more | 5.0(3)](

Features signature stripes, zebra logos, and floral prints. Explore the collection at Paul Smith UK.![Diesel UK Swimwear Diesel UK Swimwear | Diesel UK& more | 5.0(2)](

Bold metallic logos, fast-dry fabrics, and mid-length cuts. View choices on Diesel UK.Show more

### Performance & Pool Swimwear ![Arena Men's Solid Jammer Swimsuit Arena Men's Solid Jammer Swimsuit | Solo Active | 4.3(40)](

Competitive-fit, 100% polyester, highly chlorine-resistant, and UPF 50+ sun protection.![Funky Trunks Classic Trunks Funky Trunks Classic Trunks | Aqua Swim Supplies | 4.9(40)](

Made from ECO C-Infinity chlorine-resistant fabric with a drawcord waist and double lining.Show more

### Casual & Everyday Swim Shorts

- OddBalls Swim Shorts (£15 - £25): Popular printed trunks with high customer reviews. - FatFace Swim Shorts (£18 - £39.50): Features textured, floral, and board-short styles. - Matalan Swim Shorts (£3 - £36): Budget-friendly basic trunks, seersucker, and elasticated drawcord styles.

If you tell me what you plan to use the swimwear for (pool training, open-water swimming, or holiday/beach wear) and your preferred budget, I can recommend the exact right pair.

Recorded answer text · ChatGPT · 25 October 2026

If you want to know what swimwear brands British people actually wear-rather than just what looks glamorous in holiday magazines-the answer is a mix of high-street favourites, practical swimming brands, and more premium labels for beach holidays.

The UK has two quite different swimwear markets: everyday swimming \(pools, swimming lessons, wild swimming) and holiday swimwear \(the Mediterranean, beach clubs, resort pools). The brands people buy can be very different depending on which one you mean.

## The swimwear brands Brits really buy

A useful mix of market-share evidence, mainstream shopping habits and current UK fashion recommendations.

!Tummy control swimsuit: M&S' flattering option just £32.50 - Yahoo Life UK

1\. Marks & Spencer \(M&S)

(Mainstream favourite)

Classic swimsuits, flattering one-pieces, bikinis and good-value holiday essentials. A very safe choice for a typical British shopper. www.independent.co.ukwww.marksandspencer.comwww.thetimes.co.uk

Price: £-££

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!Speedo Endurance+ Medalist Swimsuit, Black

2\. Speedo

One of the most established choices for lane swimming, lessons and regular pool use. It ranked first in UK swimwear retail-value share in 2023, at 10%. assets.ctfassets.netwww.independent.co.uk

Price: £-££

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!Bikini con estampado floral estilo color block de ASOS DESIGN | ASOS

3\. ASOS DESIGN

A popular place to look for trend-led bikinis, cut-out swimsuits, different fits and affordable holiday outfits, especially for younger shoppers. www.independent.co.ukassets.ctfassets.net

Price: £-££

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!Buy Women's Swimsuits Black Floral Swimwear Online | Next UK

4\. Pour Moi

Particularly worth knowing for supportive swimwear, underwired bikini tops, fuller-bust sizing and shaping one-pieces. It has a significant presence through M&S. www.independent.co.ukwww.marksandspencer.comwww.thetimes.co.uk

Price: ££

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!Sports bikini top - Black - Ladies | H&M IN

5\. H&M

Affordable bikinis, simple one-pieces and fashion-led colours. A sensible option if you want current styles without spending a fortune. assets.ctfassets.netwww.independent.co.uk

Price: £

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!【楽天市場】アリーナ レディース FINA承認 アクアアドバンスト リミック クロスバック スイムウエア スイミング 水泳 競泳水着 ブラック 黒 ネイビー ブルー 青 送料無料 arena ARN1021W：バイタライザー

6\. Arena

Another serious swimming brand. It ranked second in UK swimwear retail-value share in 2023, reflecting the importance of performance swimwear in the British market. assets.ctfassets.netwww.independent.co.uk

Price: ££-£££

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!Australian Swimwear | Shop Women's Swimwear Online | Seafolly Australia

7\. Seafolly

A more premium holiday choice, with resort-style prints, flattering cuts and coordinated beachwear. Available through UK retailers including Next and M&S. www.marksandspencer.com

Price: ££-£££

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![HUNZA G - One Piece Domino Swimsuit - Bigley Shoes and Clothing](

8\. Hunza G

A more fashion-conscious, premium choice, known for its distinctive crinkle fabric and minimalist one-pieces. Better thought of as a style-led label than an everyday mass-market favourite. www.independent.co.ukassets.ctfassets.net

Price: £££

## What about men?

The familiar choices include\:

- Speedo and Arena - for swimming, training and fitted swim shorts. - M&S and Next - everyday swim shorts for family holidays. - Nike and adidas - sporty shorts and branded beachwear. - Calvin Klein and Tommy Hilfiger - logo-led, casual designer styles. - Orlebar Brown - premium tailored swim shorts, more of a luxury holiday purchase.

The broader UK market-share data also puts Nike, adidas, Calvin Klein and Tommy Hilfiger among the leading swimwear brands. assets.ctfassets.netwww.independent.co.uk

## The real takeaway

If you want a shortlist that reflects ordinary British shopping rather than aspirational luxury, I'd start with M&S, Speedo, ASOS DESIGN, H&M and Pour Moi\. For a more elevated, fashionable holiday look, add Seafolly and Hunza G\.

One important distinction: the available market-share figures are from 2023, so they show established purchasing patterns rather than a definitive ranking of what every Brit is buying in 2026.

Are you asking about women's bikinis and swimsuits, or men's swim shorts? I can narrow it down to the brands British people wear on holidays, including which are genuinely fashionable versus simply practical.

Recorded answer text · Perplexity · 25 October 2026

For a European summer, choose quick-drying, supportive swimwear that can work from beach to lunch-ideally paired with a linen shirt, shorts or sarong.

- Best all-rounder: A classic one-piece with adjustable straps and medium-to-full coverage. Hunza G is known for sculpting crinkle fabric, while M&S offers dependable, affordable shaping styles. - Best bikini: A supportive underwire or high-waisted bikini, especially if you want more comfort while walking or sightseeing. Away That Day is a strong style-led option; Monday Swimwear offers supportive cuts and extended sizing. - Best budget: H&M for inexpensive padded swimsuits and seasonal bikinis. - Best for swimming or water sports: Sweaty Betty, which offers supportive swimwear using chlorine-resistant Xtra Life Lycra and recycled fibres. - Best premium option: Eres for refined, durable one-pieces and bikinis. - Best men's trunks: Orlebar Brown for tailored, versatile trunks, or Outerknown for lightweight, fast-drying performance swimwear.

What to look for: adjustable straps, secure bust support, a comfortable lined fabric, reliable coverage, and quick-drying material. For an especially versatile suitcase, pack one black or navy one-piece plus one colourful bikini and a loose linen overshirt.