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Freya

Freya

AI visibility and ranking for Swimwear: United Kingdom

Swimwear [UK]
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UK lingerie brand with a dedicated multi-style swim collection.

Freya
appears in
4.1
% of measured AI answers in this industry and market.

Found score

Track Freya’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

5.8

October 25, 2026

Overall visibility

4.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

6

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Freya's single-scan score moved from 2.9% to 5.8%, up 2.9 percentage points. Latest recorded scan 5.8% on 25 October 2026; combined-window score 4.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.9%
24 August 20264.2%
30 August 20264.4%
6 September 20262.4%
13 September 20264.0%
20 September 20263.8%
27 September 20264.0%
4 October 20265.5%
11 October 20263.1%
18 October 20265.1%
25 October 20265.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.9%

Perplexity Logo

Perplexity

3.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.4%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Freya most often.

It appears in 6.9% of collected ChatGPT answers and 2.4% of Google AI Overviews answers: a difference of 4.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 50 of 151 questions.

Freya appears in at least one collected answer to 33.1% of the tracked questions. That is question coverage; the 4.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.4% to 5.8%. The latest scan was 5.8% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British bikini brands
  • Best British swimwear brands
  • Best British swimwear vs international swimwear
  • Best alternative to Seafolly
  • Best award winning British swimwear brands
  • Best bikinis UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British swimwear brands (Hunza G, Davy J, Away That Day)
  • Best iconic British swimwear brands (Speedo, Hunza G, Melissa Odabash)
  • Best sustainable swimwear UK (Davy J, Deakin & Blue, Away That Day)
  • Which swimwear brands are actually sustainable UK (Away That Day, Davy J, Hunza G)
  • Best award winning British swimwear brands (Away That Day, Deakin & Blue, Hunza G)
  • Best boutique bikini brands UK (Away That Day, Hunza G, Heidi Klein)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best quality swimwear UK

From the recorded answer

Details: A major UK department store catalog offering over 400 options including shaping, tummy-control, and cup-sized pieces from brands like Freya, Panache, and Speedo, viewable on the John Lewis Women's Swimsuits Catalog.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top-quality swimwear in the UK spans trusted heritage fashion houses, performance specialists, and sustainable coastal brands.

### Top Quality Swimwear Brands & Options in the UK

- Boden - Standout Pick: Kythira Ruched Swimsuit (~£62.30) / Santorini Swimsuit (~£65) - Details: Features built-in body-sculpting Powermesh, ruched flattering designs, and uses 80% recycled polyester with 20% elastane. - Moontide Swimwear - Standout Pick: Jungle Drawstring Reversible Swimsuit (£109) or Contours Twist Swimsuit (£75) - Details: Operating since 1980, offering A-G cup sizing and sizes 8-20, using 70% recycled yarns with a 4.8-star customer rating. Explore current options via Moontide Swimwear UK. - Seafolly - Standout Pick: Collective Cross Back Swimsuit (~£96.24) - Details: An iconic Australian resort and swim brand widely stocked across the UK (such as via Beach Cafe ) built on premium regenerated fibre fabrics for versatility and figure-flattering support. - Tide + Seek - Standout Pick: Saved By The Bell Classic Triangle Top (£72) / Tropic Rave Cheeky Swimsuit (£95) - Details: Cornwall-based slow-fashion brand crafting vibrant, durable swimwear from over 15,000 recycled post-consumer plastic bottles. - John Lewis & Partners - Standout Pick: St Tropez Stripe Twist Front Shaping Swimsuit (~£49.50) - Details: A major UK department store catalog offering over 400 options including shaping, tummy-control, and cup-sized pieces from brands like Freya, Panache, and Speedo, viewable on the John Lewis Women's Swimsuits Catalog.

If you'd like to narrow down the list, let me know:

- Are you looking for a one-piece, bikini, or tummy-control/shaping style? - Do you have a specific budget in mind?

ChatGPT

The question asked

Best swimwear for large bust UK

From the recorded answer

!Freya Isla Margarita Underwire Plunge Bikini Top (206502),36F,Jade - Walmart.com …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best swimwear for a large bust in the UK

If you have a fuller bust, I'd prioritise swimwear that gives you proper lift, a secure fit and a flattering shape without sacrificing style\. There are some lovely options in the UK now, from chic plunge bikinis to sculpting one-pieces and colourful, supportive swimsuits.

My top recommendations are Bravissimo for fit and choice, Panache for structured support, and Pour Moi for stylish options at more accessible prices. www.glamourmagazine.co.ukwww.thewomensjournal.co.ukwww.marksandspencer.com

## My top picks

!Lake Garda Sculpting Swimsuit by Bravissimo | Brown | Balconette Swimsuit

## 1\. Best all-round swimsuit

Bravissimo Lake Garda Sculpting Swimsuit

Around £79

A fashionable, sculpting one-piece with a balconette-style bust for lift and a flattering high-leg cut. A good choice if you want something elegant and modern rather than overly sporty.

Reported sizing: 30DD-40J.

www.glamourmagazine.co.ukwww.thewomensjournal.co.ukwww.marksandspencer.com

Shop at Bravissimo

---

!Panache Anya Riva Balconnet Swimsuit

## 2\. Best for strong bust support

Panache Anya Riva Balconnet Swimsuit

Around £40

A structured, underwired one-piece with bra-style cups. Worth considering if you want a secure fit for swimming and lounging without relying on thin straps alone.

View product

---

!Boux Avenue Ibiza Broderie Bikini Top Summer Underwired Swimwear in Grey | Lyst UK

## 3\. Best for a glamorous bikini

Boux Avenue Ibiza Broderie Plunge Bikini Top

Around £40

Underwired cups, adjustable straps and a plunging neckline make this a lovely option for a more dressed-up beach look. Pair with high-waisted or high-leg bottoms.

Reported sizing: 30B-38G. www.glamourmagazine.co.ukwww.thewomensjournal.co.ukwww.marksandspencer.com

Shop at Boux Avenue

---

!Fantasie SAUNTON SANDS UW Twist Front Swimsuit with Adjustable Leg - Blue | Very

## 4\. Best premium, flattering one-piece

Fantasie Women's Ottawa Twist Front Swimsuit

Around £84

A twist-front design that creates a lovely neckline, with underwired cups for support. A good option if you want a classic, sophisticated swimsuit.

Shop at M&S

---

!Pour Moi Free Spirit Twist Front Tummy Control Swimsuit | Very

## 5\. Best affordable, figure-flattering option

Pour Moi Free Spirit Twist Front Tummy Control Swimsuit

Around £49

A twist-front design with gentle ruching and a supportive feel. Particularly worth a look if you prefer a softer, non-wired swimsuit and want a little shaping through the middle.

www.glamourmagazine.co.ukwww.thewomensjournal.co.ukwww.marksandspencer.com

Shop at Pour Moi

## The best brands to browse in the UK

!Bikinis | Supportive Bikinis for Fuller Busts | Bravissimo US

Bravissimo

Best for specialist fitting and larger cup sizes.

Browse swimwear

!Freya Isla Margarita Underwire Plunge Bikini Top (206502),36F,Jade - Walmart.com

Freya Swim

Best for playful prints, bra-sized bikinis and mix-and-match sets.

Browse swimwear

!Panache Signature Olivia Full Cup Bikini Top Black - Brastop UK

Panache Swim

Best for structured cups and reliable support, including larger cup sizes.

Browse swimwear

!DD+ Swimwear | Women's Fuller Bust Swimwear | Next UK

Pour Moi

Best for trend-led styles and a range of price points.

Browse swimwear

These brands are also highlighted in UK fuller-bust swimwear round-ups. www.thewomensjournal.co.ukwww.marieclaire.co.uktheswimwearreview.com

## What to look for when buying

- For maximum lift\: underwired, bra-sized cups and a firm underband. - For a smaller-looking bust\: full-cup or minimising styles with good side support. - For cleavage\: a plunge or balconette bikini. - For a flattering one-piece\: a V-neck, twist front or ruching through the waist. - For comfort without wires\: wide straps, a firm internal shelf and supportive lining.

Buying a larger general clothing size usually won't solve a bust-fit problem; choose cup-specific swimwear where possible. www.glamourmagazine.co.ukwww.thewomensjournal.co.ukwww.marksandspencer.comuk.triumph.com

## Let me narrow it down for you

1\. What's your usual UK bra cup size?

D-DD

E-F

G-H

GG-J or larger

Not sure

---

2\. What are you looking for?

Bikini

One-piece swimsuit

Tankini

Bikini and swimsuit options

---

3\. What's your budget?

Under £30

£30-£60

£60-£100

£100+ for something special

---

4\. What look do you prefer?

Flattering and stylish

Sexy and glamorous

Tummy control

Sporty and secure

Minimal tan lines

[Find my best options]

Perplexity

The question asked

Best online swimwear stores UK

From the recorded answer

Best for reliable high-street styles: Marks & Spencer - supportive bikinis, tummy-control swimsuits, cup-sized options and brands including Freya and Speedo.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best UK online swimwear store depends on what you need:

- Best overall variety: ASOS - broad selection of bikinis, swimsuits and beachwear across price points, with frequent sales. - Best for premium and designer styles: Simply Beach - curated international and designer brands. - Best for fashionable and fuller-bust options: Boux Avenue - includes bra-sized swimwear extending to larger cups such as GG and HH. - Best for plus-size swimwear: Yours Clothing - strong inclusive-size selection. - Best for serious swimming: Speedo - training costumes, goggles and performance swimwear. - Best specialist swim shop: Simply Swim - Speedo, Arena, Funkita, Adidas and other swim-focused brands. - Best for competitive swimming: ProSwimwear - extensive performance swimwear and equipment from brands including Speedo, Arena, TYR and FINIS. - Best for family and children's swimwear: Next - children's options plus brands such as Nike, Adidas, Speedo and Baker by Ted Baker. - Best for reliable high-street styles: Marks & Spencer - supportive bikinis, tummy-control swimsuits, cup-sized options and brands including Freya and Speedo. - Best for luxury shopping: Liberty London - designer and high-end swimwear.

Quick recommendation: choose ASOS for the widest choice, M&S for dependable fit and support, Simply Beach for designer pieces, Yours Clothing for plus sizes, and Speedo or ProSwimwear for pool training. Check current return policies and sizing carefully, particularly for sale items.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Freya

Swimwear

21 August 2026 – 25 October 2026 (scans 1–11)

4.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

204

Answers naming the brand

4977

Answers collected

4.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Freya ranks #6 among 35 tracked brands for Swimwear · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 4.1%. It was named in 204 of 4,977 AI answers across 50 of 151 tracked questions, averaging position 1.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.1% AI visibility for Freya in Swimwear · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #6 among 35 tracked brands.

How often does AI mention this brand?

Freya was named in 204 of 4,977 collected AI answers, across 50 of 151 tracked questions, for Swimwear · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Freya by all 4,977 answers in the published Swimwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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