Across 10 recorded scans from 21 August 2026 to 18 October 2026, Pursuit The Label's single-scan score moved from 0.4% to 0.0%, down 0.4 percentage points. Latest recorded scan 0.0% on 18 October 2026; combined-window score 0.2%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.4%
24 August 2026
0.2%
30 August 2026
0.2%
6 September 2026
0.4%
13 September 2026
0.0%
20 September 2026
0.0%
27 September 2026
0.0%
4 October 2026
0.2%
11 October 2026
0.0%
18 October 2026
0.0%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.0%
Perplexity
0.4%
AI Overviews
0.1%
21 August 2026 – 18 October 2026 (scans 1–10)
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It appears in 0.4% of collected Perplexity answers and 0.0% of ChatGPT answers: a difference of 0.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 4 of 151 questions.
Pursuit The Label appears in at least one collected answer to 2.6% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.
Across 10 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.0% on 18 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best eco friendly swimwear brands UK
Best ethically made swimwear UK
Best independent swimwear labels UK
Which swimwear brands are actually sustainable UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British swimwear vs international swimwear (Speedo, Away That Day, Hunza G)
Best British swimwear brands (Hunza G, Away That Day, YouSwim)
Best British swimwear stocked overseas (Hunza G, Heidi Klein, Orlebar Brown)
Best iconic British swimwear brands (Hunza G, Speedo, Heidi Klein)
Best female founded swimwear brands UK (Davy J, Hunza G, We Are We Wear)
Best independent swimwear labels UK (Away That Day, Hunza G, Davy J)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best independent swimwear labels UK
From the recorded answer
Pursuit the Label: Another UK-based independent brand dedicated to fighting ocean pollution by turning abandoned fishing nets and industrial waste into high-end swimwear.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Stay Wild Swim is a top independent UK swimwear label known for using regenerated ocean waste Econyl and making timeless pieces in London.
### Popular Independent UK Swimwear Labels
- Stay Wild Swim: Founded by co-founders in London, focusing on sustainable, zero-waste principles and crafting swimsuits from 100% regenerated Econyl nylon.
- Tide & Seek: Based in Cornwall, this independent brand creates vibrant, digitally printed swimwear using recycled plastic bottles and Econyl, manufactured in vetted ethical facilities.
- Pursuit the Label: Another UK-based independent brand dedicated to fighting ocean pollution by turning abandoned fishing nets and industrial waste into high-end swimwear.
If you'd like, let me know:
- Your preferred style (bikini, one-piece, or high-waisted)
- Any specific size range you need
- Your target budget
I can help you pick the exact label and style for your needs.
Perplexity
The question asked
Best ethically made swimwear UK
From the recorded answer
If you want the best ethically made swimwear in the UK, the strongest options in the results are Made of Water, Davy J, RubyMoon, and Pursuit The Label. These brands are repeatedly described as sustainable/ethical, with UK or UK-linked production and recycled materials.
Read recorded answer
Recorded answer text · Perplexity · 6 September 2026
If you want the best ethically made swimwear in the UK, the strongest options in the results are Made of Water, Davy J, RubyMoon, and Pursuit The Label. These brands are repeatedly described as sustainable/ethical, with UK or UK-linked production and recycled materials.
A practical shortlist:
- Made of Water - UK-based in Cornwall, marketed as sustainable swimwear & apparel and “ethically made” for wild swimmers.
- Davy J - British-made leisure and performance waterwear using 100% recycled nylon.
- RubyMoon - Swimwear and activewear made ethically and sustainably from recycled ocean plastics in the UK and Spain.
- Pursuit The Label - Small-batch collections with all pieces ethically manufactured in the UK.
- Tide + Seek - UK sustainable swimwear brand, though the result snippet provides less detail on manufacturing conditions than the others.
If you care most about ethical production, I'd prioritize brands with explicit manufacturing claims, like Pursuit The Label and Made of Water, over brands that are mainly strong on recycled materials alone. If you care more about materials, Davy J and RubyMoon stand out for their recycled content.
A few broader buying checks from the results:
- Look for fair pay, good working conditions, and transparent policies such as anti-slavery/ethical sourcing statements.
- Favour brands using recycled nylon/Econyl/GRS-certified materials or other recycled inputs.
- Consider whether the brand is made in the UK or in a clearly ethical factory.
If you want, I can turn this into a ranked list by budget, best for swimming laps, best for bikinis, or best UK-made only.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Pursuit The Label ranks #27 among 35 tracked brands for Swimwear · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.2%. It was named in 7 of 4,525 AI answers across 4 of 151 tracked questions, averaging position 3.1 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.2% AI visibility for Pursuit The Label in Swimwear · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #27 among 35 tracked brands.
How often does AI mention this brand?
Pursuit The Label was named in 7 of 4,525 collected AI answers, across 4 of 151 tracked questions, for Swimwear · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Pursuit The Label by all 4,525 answers in the published Swimwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
