Pursuit The Label

Recorded answer text · Google AI Overviews · 4 October 2026

Stay Wild Swim is a top independent UK swimwear label known for using regenerated ocean waste Econyl and making timeless pieces in London.

### Popular Independent UK Swimwear Labels

- Stay Wild Swim: Founded by co-founders in London, focusing on sustainable, zero-waste principles and crafting swimsuits from 100% regenerated Econyl nylon. - Tide & Seek: Based in Cornwall, this independent brand creates vibrant, digitally printed swimwear using recycled plastic bottles and Econyl, manufactured in vetted ethical facilities. - Pursuit the Label: Another UK-based independent brand dedicated to fighting ocean pollution by turning abandoned fishing nets and industrial waste into high-end swimwear.

If you'd like, let me know:

- Your preferred style (bikini, one-piece, or high-waisted) - Any specific size range you need - Your target budget

I can help you pick the exact label and style for your needs.

Recorded answer text · Perplexity · 1 November 2026

The strongest UK-suitable options are Finisterre, Stay Wild Swim, Away That Day, Davy J, Hunza G, Patagonia and Paper London. None is impact-free-synthetic swimwear still relies on plastics and elastane-but these brands provide more credible evidence than simply using “eco” marketing.

- Finisterre - A certified B Corp with swimwear made from recycled materials; its wetsuits also use Yulex natural rubber instead of conventional neoprene. - Stay Wild Swim - London-made collections using ECONYL regenerated nylon, made from recovered fishing nets and other waste. - Away That Day - London-founded, with small-manufacturer production and fabrics including ECONYL, recycled polyamide and Pyratex; it also highlights reduced waste and emissions. - Davy J - British-made performance swimwear using 100% recycled nylon, including chlorine-resistant designs. - Hunza G - Produces its signature crinkle swimwear in the UK in small quantities, using flexible one-size fabric that can reduce fit-related waste. - Patagonia - A certified B Corp; its swimwear uses recycled nylon, polyester or elastane and is produced in Fair Trade factories. - Paper London - Uses regenerated nylon made from recycled fishing nets and ocean waste. - Fruity Booty - Uses surplus fabrics for much of its collection, recycled packaging and a zero-plastic policy. - Pursuit The Label - Uses ECONYL and focuses on reducing marine pollution.

## Best choices by priority

| Priority | Best picks | |---|---| | UK-made | Stay Wild Swim, Davy J, Hunza G | | Strongest independent credential | Finisterre, Patagonia | | Recycled fishing-net material | Stay Wild Swim, Paper London, Pursuit The Label | | More affordable | Look for recycled ranges from Sweaty Betty or selected mainstream brands, but assess the individual product rather than the whole brand. |

What to check before buying: specific fibre percentages, factory location, supply-chain information, durability, repair or take-back schemes, and whether claims apply to the whole collection. Recycled nylon is preferable to virgin nylon, but it does not make a swimsuit biodegradable; elastane also complicates fibre recycling. Choose a durable fit, wash it gently, avoid unnecessary tumble-drying, and consider second-hand swimwear where practical.