Speedo

Recorded answer text · Google AI Overviews · 25 October 2026

Several British swimwear brands stand out for quality, fit, design, and sustainability:

- Hunza G: Famous for its iconic one-size-fits-all crinkled seersucker fabric, this cult London-based brand offers contemporary, high-stretch, and flattering fits that adapt to different body shapes. - Finisterre: A certified Cornish B Corp focused on sustainable and durable ocean-adventure and surf gear. They make hard-wearing one-pieces, rash guards, and wetsuits from recycled ocean plastics (ECONYL) with an inclusive size range up to size 22. - Deakin & Blue: A London-based luxury brand specializing in tailored, sustainable swimsuits. They engineer their pieces specifically around different body shapes with independent bust and band sizing (ranging from AA to HH cups and 26 to 44 bands). - Damson Madder: A popular UK label known for eye-catching patterns, feminine silhouettes, and a playful, resort-ready aesthetic. - Tide and Seek: Based in Cornwall, this brand uses regenerated ECONYL fabric to produce colorful, slow-fashion, ocean-conscious bikinis and one-pieces with bold prints. - Speedo: Originally founded with Scottish roots, this historic brand remains a go-to global and British staple for performance, lap-swimming, and durable athletic briefs or suits.

To help you narrow down the best option, tell me:

- What is your primary use case (e.g., serious lap swimming, surfing/cold water, or lounging on holiday)? - Do you have specific fit or coverage preferences (e.g., full bust support, high-waisted briefs, or one-size stretch)?

Recorded answer text · ChatGPT · 25 October 2026

# Best swimsuits to buy in the UK

The best swimsuit depends on whether you want something flattering and sculpting, a stylish bikini, a supportive one-piece, or a good-value option for your holiday. I'd start with these UK brands, which cover a range of styles and budgets.

## My top swimsuit picks

!Buy Watermelon Pink Shaping Tummy Control Swimsuit from Next USA

1\. Best all-rounder: Next Shaping Tummy Control Swimsuit

## £29

Rating: 4.7/5 · 1,200 reviews

A great starting point if you want a flattering one-piece with shaping and a feminine look.

Shop at Next

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!Tummy Control Wired Plunge Swimsuit (D-GG) | M&S | M&S

2\. Best for bust support: M&S Tummy Control Wired Plunge Swimsuit

## £36

Rating: 4.7/5

Underwired support with a plunging neckline, ideal if you want a more structured, elegant fit.

Shop at M&S

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!Buy Pour Moi Red/White Petite Santa Barbara Ruched Tummy Control Swimsuit from Next USA

3\. Best for ruching: Pour Moi Santa Barbara Ruched Swimsuit

## £45

Rating: 4.6/5 · 190 reviews

A lovely option if you prefer gathered fabric and a more defined silhouette.

Shop at M&S

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!John Lewis St Tropez Stripe Twist Front Shaping Swimsuit

4\. Best classic holiday style: John Lewis St Tropez Stripe Twist Front Shaping Swimsuit

## £45

Rating: 4.6/5 · 70 reviews

Stripes and a twist-front detail give this a polished, timeless beachwear look.

Shop at John Lewis

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!Hunza G - Kind Curations

5\. Best premium fashion pick: Hunza G

## Around £175

Known for its distinctive stretchy crinkle fabric and minimalist, fashionable look. A good option if you want a luxury holiday swimsuit. www.vogue.co.ukwww.glamourmagazine.co.ukwww.220triathlon.com

Shop Hunza G

## Where to start shopping

- Best value\: M&S and Next\. - Best for fuller busts\: Bravissimo\. - Best for swimming regularly\: Speedo\. - Best designer holiday look\: Hunza G and Away That Day\. www.vogue.co.ukwww.glamourmagazine.co.ukwww.220triathlon.com

## Let me narrow it down for you

What kind of swimsuit are you looking for?

1\. Style

One-piece swimsuit

Bikini

Tankini

Open to anything

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2\. Budget

Under £25

£25-£50

£50-£100

£100+

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3\. What matters most?

Flattering / tummy control

Bust support

Trendy and stylish

More coverage

A tan-friendly cut

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4\. Where will you wear it?

Beach holiday

Pool or resort

Regular swimming

[Find my best swimsuits]

Recorded answer text · Perplexity · 25 October 2026

Here are strong UK one-piece swimsuit picks, depending on what you want:

- Best budget: Cupshe One-Piece Swimsuit - about £28. Flattering, stretchy and quick-drying, making it a good holiday option. - Best for regular swimming: Speedo Women's One-Piece - about £31. A practical choice for pool workouts and lap swimming. - Best tummy control: M&S Tummy Control Swimsuit - about £36-£38. Built-in control panels offer extra shaping and support. - Best high-leg style: Away That Day Cannes Swimsuit - about £195-£225. A leg-lengthening cut with a more fashion-led finish. - Best supportive sports suit: Nike HydraLock Sculpt. Its compressive fabric and contoured panels are designed for higher-intensity water activities. - Best one-size option: Hunza G Classic Square Neck - about £175. Stretchy crinkle fabric and a timeless square neckline. - Best minimalist designer option: COS Bonded-Scuba Swimsuit - about £75. Clean lines and a sleek, modern shape. - Best luxury option: Eres Les Essentiels Asia - about £380. Simple, polished and understated.

Best overall choice: choose M&S Tummy Control for value and shaping, Speedo for swimming, or Hunza G for a stylish holiday swimsuit. Check current sizing and stock before ordering, as prices and availability can change.