Speedo

AI visibility and ranking for Swimwear: United Kingdom

Swimwear [UK]

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Nottingham-headquartered performance swim brand owned by Pentland Group.

Speedo

appears in

19.7

% of measured AI answers in this industry and market.

Found score

Track Speedo’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

21.2

October 4, 2026

Overall visibility

19.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Speedo's single-scan score moved from 18.3% to 21.2%, up 2.9 percentage points. Latest recorded scan 21.2% on 4 October 2026; combined-window score 19.7%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 19.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	18.3%
24 August 2026	20.1%
30 August 2026	21.0%
6 September 2026	20.3%
13 September 2026	19.4%
20 September 2026	20.5%
27 September 2026	17.0%
4 October 2026	21.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

25.2%

Perplexity

21.9%

AI Overviews

12.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Speedo most often.

It appears in 25.2% of collected ChatGPT answers and 12.1% of Google AI Overviews answers: a difference of 13.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 85 of 151 questions.

Speedo appears in at least one collected answer to 56.3% of the tracked questions. That is question coverage; the 19.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 17.0% to 21.2%. The latest scan was 21.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Hunza G

25.1

Speedo

19.7

Away That Day

15.1

Melissa Odabash

11.4

Davy J

4.4

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Are recycled swimwear claims legit UK
Best British swimwear brands
Best British swimwear vs international swimwear
Best Christmas swimwear gift UK
Best boys swim shorts UK
Best budget men's swimwear UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best British swimwear brands (Hunza G, Away That Day, Orlebar Brown)
Best female founded swimwear brands UK (Davy J, Hunza G, Deakin & Blue)
Best British bikini brands (Hunza G, SoSo Swim, Away That Day)
Best British swimwear stocked overseas (Hunza G, Heidi Klein, Orlebar Brown)
Best eco friendly swimwear brands UK (Davy J, Away That Day, SoSo Swim)
Best independent swimwear labels UK (Away That Day, Hunza G, Davy J)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Which British swimwear brands are actually good

From the recorded answer

Speedo: Best for performance and training, with global heritage rooted in durable, chlorine-resistant athletic swimwear.

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Top British swimwear brands stand out for distinct strengths like classic durability, high-fashion resort wear, or eco-conscious performance:

- Boden: Best for classic, high-coverage one-pieces and compressive, durable fits made from 100% recycled nylon materials. - Hunza G: Best for one-size-fits-all stretch using their signature "Original Crinkle" textured fabric that flatters various body shapes. - Finisterre: Best for wild swimming and active coastal use, offering durable, recycled ocean-plastic swimsuits and active pieces with extended sizing up to UK size 22. - Oceanus: Best for glamorous, statement resort wear, featuring hand-embellished details and eco-conscious Econyl® fabrics. - Paper London: Best for bold, high-fashion colors crafted from 100% regenerated Econyl nylon with a circular take-back program. - Speedo: Best for performance and training, with global heritage rooted in durable, chlorine-resistant athletic swimwear.

If you'd like to narrow it down, tell me:

- What style or cut you prefer (one-piece, bikini, high-coverage, athletic) - What activity it is for (relaxing by a pool, open-water swimming, or family beach days) - Your size range or fit priorities (such as extra support or extended sizing)

ChatGPT

4 October 2026

The question asked

Best online swimwear stores UK

From the recorded answer

Recent UK fashion guides particularly highlight M&S, ASOS, Hunza G, Seafolly, Speedo and Simply Beach.

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're shopping for swimwear online in the UK, these are some of the strongest options right now, covering everything from affordable high-street pieces to specialist and designer swimwear. Recent UK fashion guides particularly highlight M&S, ASOS, Hunza G, Seafolly, Speedo and Simply Beach. www.vogue.co.uk

### 🏖️ Best UK online swimwear stores

| Store | Best for | Price | |---|---|---| | M&S | Supportive, flattering everyday swimwear | £-££ | | John Lewis | Huge selection of brands & reliable returns | ££-£££ | | ASOS | Trendy styles and lots of choice | £-££ | | Simply Beach | Designer swimwear & holiday/resortwear | ££-£££ | | Zoggs | Swimming, pool use & practical suits | ££ | | Speedo | Serious swimming & training | £-££ | | Hunza G | Premium, fashionable one-size swimwear | £££ | | Seafolly | Stylish premium bikinis & swimsuits | ££-£££ | | Decathlon | Best budget/practical option | £ | | Next | Affordable fashion swimwear | £-££ |

My picks by need:

- 💰 Best value: Decathlon or M&S - 👙 Best for fashionable bikinis: ASOS or Seafolly - 🍑 Best for shaping/support: M&S - 🏊 Best for actual swimming: Speedo or Zoggs - ✨ Best luxury: Hunza G - 🛍️ Best overall selection: John Lewis or Simply Beach

For example, current shopping results include a Decathlon one-piece around £9.99, a Next shaping swimsuit around £38, and a Seafolly DD one-piece around £125. [Decathlon Women's 1-Piece Swimsuit Heva U]() [Next Floral Plunge Shaping Swimsuit]() [Seafolly DD One Piece]()

### [Decathlon Women's 1-Piece Swimsuit]() £9.99

### [Next Floral Plunge Shaping Swimsuit]() £38.00

### [Seafolly DD One Piece]() £125.00

### [Nike Fastback One Piece Swimsuit]() £25.99

If you tell me your budget, size, and whether you want a bikini or one-piece, I can narrow this down to the 10 best options currently available in the UK.

Perplexity

4 October 2026

The question asked

Best swimsuits UK

From the recorded answer

Best overall for swimming: Speedo Jetstream - sporty, secure, and suitable for regular pool or sea swimming; around £42.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For the best swimsuits in the UK, these are strong picks by use:

- Best overall for swimming: Speedo Jetstream - sporty, secure, and suitable for regular pool or sea swimming; around £42. - Best for training: Speedo HyperBoom Muscleback - chlorine-resistant with a practical, athletic cut. - Best for support: Look for swimsuits with padded cups, adjustable straps, and fuller bust sizing; Good Housekeeping highlights options supporting sizes up to 38G. - Best for style and performance: Instant Swim Karma X Onepiece - around £70, combining a fashion-led shape with active-swim practicality. - Best premium option: Finisterre Kaia Swimsuit - around £155, with a more sustainable, minimalist design. - Best fashion choice: Hunza G Square Neck Swimsuit - a distinctive crinkle fabric and flattering one-size design, around £175.

Quick buying guide: choose a racerback or muscleback for lap swimming, adjustable straps and bust support for comfort, UPF fabric for outdoor use, and chlorine-resistant material if you swim frequently.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Speedo

Swimwear

21 August 2026 – 4 October 2026 (scans 1–8)

19.7

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

715

Answers naming the brand

3624

Answers collected

19.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Speedo ranks #2 among 35 tracked brands for Swimwear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 19.7%. It was named in 715 of 3,624 AI answers across 85 of 151 tracked questions, averaging position 1.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 19.7% AI visibility for Speedo in Swimwear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #2 among 35 tracked brands.

How often does AI mention this brand?

Speedo was named in 715 of 3,624 collected AI answers, across 85 of 151 tracked questions, for Swimwear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Speedo by all 3,624 answers in the published Swimwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Speedo

AI visibility and ranking for Swimwear: United Kingdom

Nottingham-headquartered performance swim brand owned by Pentland Group.

AI visibility scores and ranking