Ayla Swim

Recorded answer text · ChatGPT · 8 November 2026

Here are some of the best female-founded and female-owned swimwear brands in the UK I'd recommend looking at. I've included independent labels, emerging designers and more established luxury brands, with a focus on design, quality and brand identity.

## 10 female-founded UK swimwear brands to know

![Away That Day | Cannes Swimsuit Ivory - - Beach Cafe](

1\. Away That Day

(Great all-rounder)

London-founded in 2019. Stylish, sculptural bikinis and swimsuits with a sustainability focus, using regenerated fabrics and small-batch production.

Shop Away That Day

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!Hunza G - Kind Curations

2\. Hunza G

Reimagined by female designer Georgiana Huddart in 2015. Famous for its signature crinkle fabric, flattering one-pieces and inclusive one-size designs.

Shop Hunza G

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!Buy Bora Bora Maya Bottom From  Paolita London

3\. Paper London

Founded by Philippa Thackeray. Bold prints, playful silhouettes and vibrant resortwear. Uses regenerated materials including ECONYL in its swimwear.

Shop Paper London

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!Sanctissima Bottoms - Thaikila

4\. Swim Society

Founded by Montana Brown in 2019. Contemporary, feminine swimwear with an emphasis on sustainability, confidence and inclusive sizing.

Shop Swim Society

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!Sustainable sporty swimsuit in green colour/eco-friendly/made in London - Just Am

5\. Just Am

Founded by two female friends in 2023. Minimal, functional swimwear designed and made in London using recycled nylon. Particularly interesting for swimming rather than just sunbathing.

Shop Just Am

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!Handmade Sustainable Swimwear | Ashlea Baker Swimwear UK

6\. Ashlea Baker Swimwear

Female-owned independent label. Handmade in the UK by founder Ashlea, with sizes from XS to 7XL. Great for independent craftsmanship and body-inclusive designs.

Shop Ashlea Baker

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![BLOOM Bow Bikini Top Blue - Echo Swim](

7\. Echo Swim

Founded by Miriam Bougoussa. Feminine, romantic swimwear featuring satin bows, delicate detailing and flattering silhouettes. Small, considered product drops.

Shop Echo Swim

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![Vela Bikini Top in Bone

- Ode + Rae](

8\. Ode + Rae

Founded by Renée in 2017. Minimalist, luxurious swimwear with a sensual, sophisticated aesthetic.

Shop Ode + Rae

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!Kimberley Garner (@KimberleyLondon) on X

9\. Sunday Swimwear

Founded by Kimberley Garner in 2013. Luxury London-made swimwear using Italian fabrics, with beautiful finishing and elevated detailing.

Shop Sunday Swimwear

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![Alice Top - Melona Eco Rib

- Aila Blue](

10\. Ayla Swim

Founded by Kirsty Ames and Heidi Sommerau in 2018. Playful, colourful swimwear with smocking, frills and joyful prints.

Shop Ayla Swim

## My shortlist by aesthetic

| If you like… | Look at | |--------|--------| | Luxury and elevated | Sunday Swimwear, Hunza G | | Sexy and feminine | Echo Swim, Ode + Rae | | Colourful and playful | Paper London, Ayla Swim | | Minimal and understated | Just Am, Away That Day | | Independent and handmade | Ashlea Baker | | Inclusive and empowering | Swim Society |

Founder note\: I've prioritised brands with publicly stated female founders or female ownership. Some are UK-founded rather than exclusively UK-manufactured, so I've distinguished those where manufacturing information is available.

## A question that would help me narrow this down

Are you researching these brands for inspiration for launching your own swimwear brand, or are you looking to buy from female-founded labels?

I can also put together a deeper list of smaller, emerging UK female-founded swimwear brands that are less mainstream and more independent.

Recorded answer text · Perplexity · 8 November 2026

The best British alternative to Triangl is Miaou Swim if you want bold, sculptural, fashion-forward bikinis with a similarly distinctive, Instagram-friendly feel.

Other strong UK options:

- Hunza G - iconic, colourful, highly recognisable designs; better if you want a premium, one-size style. - Melissa Odabash - polished, flattering and more luxurious, with a classic resortwear look. - Ayla Swim - a smaller British label with feminine, contemporary designs. - Pour Moi - the best affordable option, with a wider range of cuts and sizes.

Quick recommendation: choose Miaou Swim for the closest style match; choose Hunza G for the strongest established British alternative.