The question asked
Best female founded swimwear brands UK
From the recorded answer
Ayla Swim* - London-based, founded by Kirsty Ames and Heidi Sommerau.
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
Absolutely - I'd shortlist these female-founded / female-led UK swimwear brands:
1. Davy J - Founded by Helen Sillis, a particularly strong choice if you want premium, sustainable swimwear. The brand uses regenerated nylon made partly from discarded fishing nets and focuses heavily on durability. www.wecanbe.co.uk Best for: timeless, sporty-luxe pieces and sustainability.
2. Zigi Swim - Founded by Olivia, with a strong emphasis on adjustable fits and designing for different body shapes. It's UK-made and uses ECONYL regenerated nylon. charlieontravel.com Best for: fit, smaller/larger bust combinations and minimalist styles.
3. Away That Day - London-based, founded in 2019, with a focus on combining sustainability with more fashion-forward swimwear. It uses regenerated fabrics and small-batch production. www.countryandtownhouse.comcharlieontravel.com Best for: stylish, feminine bikinis with interesting details.
4. Tona - Founded by stylist Tona Stell, this is one I'd particularly recommend if size inclusivity and fuller busts matter. Its swimwear is designed around a UK size 16/FF model and uses materials including ECONYL. www.vogue.co.ukwww.standard.co.ukcharlieontravel.com Best for: curves, fuller busts and bold prints.
5. Hunza G - Founded by Georgiana Huddart, this is the cult British label behind the instantly recognisable crinkle swimsuits. Its one-size approach makes it particularly distinctive. www.countryandtownhouse.comwww.glamourmagazine.co.ukcharlieontravel.com Best for: minimalist, expensive-looking one-pieces and bikinis.
6. Evarae - Founded by Georgia Thompson, with a luxury resortwear aesthetic. The brand uses materials including ECONYL, organic silk and Tencel. www.vogue.co.uk Best for: sophisticated holiday/resort style.
7. Ayla Swim - London-based, founded by Kirsty Ames and Heidi Sommerau. Known for playful prints, frills and colour, while using recycled Repreve nylon. www.vogue.co.ukwww.standard.co.ukcharlieontravel.com Best for: pretty, feminine, Instagram-friendly swimwear.
### My top 3
🏆 Best overall: Davy J 👙 Best for flattering fit: Zigi Swim ✨ Best fashion/luxury feel: Hunza G
If you're specifically looking for small independent female-founded UK brands rather than bigger established names, I'd prioritise Davy J, Zigi Swim, Tona and Away That Day. charlieontravel.com
If you tell me your budget (e.g. under £100 / £150 / luxury) and whether you want bikini or one-piece, I can narrow this down to the 10 best brands and specific swimsuits currently available in the UK.






