Raw Potential

Recorded answer text · Google AI Overviews · 8 November 2026

The UK has several standout sustainable swimwear brands that craft quality pieces using recycled plastics, ghost fishing nets, and regenerated nylon waste:

- Batoko: Best for bold, colorful statement pieces made from 100% recycled plastic waste, featuring fun wildlife and nature prints starting around £60. - Soso Swim: Best for minimalist cuts and flattering designs; items are made from regenerated nylon and recycled plastic bottles, ethically produced in the UK with prices starting around £40 for separates and £80 for one-pieces. - Tide + Seek: Based in Cornwall, this brand creates vibrant bikinis and swimsuits using sustainable fabrics derived from over 15,000 recycled post-consumer plastic bottles, with prices ranging roughly from £65 to £95. - Made of Water: An independent wild-swimming and cold-water apparel brand out of Cornwall that uses ECONYL regenerated nylon yarn and Repreve recycled materials. - Raw Potential: A UK-designed eco-friendly option that uses Global Recycled Standard (GRS) fabrics from recycled plastic bottles and fishing nets, offering ranges for both women and men.

If you'd like to narrow down the options, let me know:

- Are you looking for a one-piece or a bikini? - Do you have a specific budget in mind? - What activity is it for (e.g., lounging, serious lap/sea swimming, or surfing)?

Recorded answer text · ChatGPT · 8 November 2026

If you're looking beyond the usual Hunza G and Melissa Odabash, there are some brilliant British swimwear labels worth discovering in 2026. I'd particularly look at the newer, independent London brands and smaller design-led labels.

## The British swimwear brands I'd have on your radar

!Harrods UK

1\. HRH

(One to watch)

East London cool-girl aesthetic. Think sporty, 80s-inspired bikinis, unusual cuts and pieces that double as fashion.

Founded 2021 · Explore HRH

www.vogue.co.ukhypebae.com

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!Santana Yellow swimsuit - JAG London

2\. Just Am A lovely independent label founded in 2023. Functional, understated swimwear designed and made in London from recycled nylon. Particularly interesting for people who actually swim.

Explore Just Am

just-am.co.uk

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!Security Check

3\. Raw Potential More elevated and glamorous. Beaded and embroidered bikinis, rich colours and recycled fabrics. Great for a luxury holiday wardrobe.

Explore Raw Potential

rawpotential.uk

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![Thea Bamboo Bikini Bottoms - Solpardus](

4\. Solpardus A distinctive Cornish independent brand using bamboo fabric. Particularly interesting if you like natural-feeling fabrics and something different from conventional swimwear.

Explore Solpardus

solpardus.co.uk

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![Mix and Match Bikini Sets - AWAY THAT DAY ™](

5\. Away That Day Chic, contemporary and sustainable. Sculptural details, flattering shapes, gingham and lovely colours. A good balance between fashion and wearability.

Explore Away That Day

www.countryandtownhouse.comwww.glamourmagazine.co.uk

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![Spring/Summer Collection For Women's - Banana Daiquiri - Paolita

- Paolita London](

6\. Paolita Bold, artistic prints, colourful bikinis and beautiful resortwear. More statement-making than minimalist.

Explore Paolita

www.broadsheet.com

## A few more established British labels worth knowing

![Rosie Huntington-Whiteley x Hunza G: Das ist die neue Bademode-Kollektion unserer Träume

| Vogue Germany](

Hunza G

Iconic crinkle fabric and effortless silhouettes.

Shop Hunza G

!Alia Bhatt spends her day at the beach in the Maldives in a strapless rainbow bikini | Vogue India

Paper London

Playful prints and fashion-forward shapes.

Shop Paper London

![Finisterre - Ailla Reverse Swim - Mid - Common Wanderer](

Finisterre

For serious swimming, surfing and coastal living.

Shop Finisterre

!BUZIOS Bikini Top | Forest Green - PRISM LONDON

Prism London

Minimal, sophisticated and versatile.

Shop Prism

## My question: what sort of aesthetic are you after?

I can narrow this down to the really exciting smaller labels rather than the obvious established names.

1\. Which look do you prefer?

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2\. What's your ideal price per piece?

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3\. What are you shopping for?

[Find my brands]