Melissa Odabash

Recorded answer text · Google AI Overviews · 1 November 2026

Several British swimwear brands stand out for their quality, fit, and design:

- Hunza G: Famous for its iconic "Original Crinkle" fabric and one-size-fits-all stretch, this cult London-based brand is a favorite for contemporary, flattering styles that actually adapt to your shape. - Finisterre: A Cornish, certified B-Corp brand built for performance and sustainability. Their durable one-pieces and two-pieces are made from recycled ocean plastics (with extended sizing up to size 22) and hold up well to real water activity. - Melissa Odabash: A staple for luxury resort wear and timeless, high-craftsmanship bikinis and swimsuits with an understated, elegant fit. - Tide + Seek: Born in Cornwall, this slow-fashion brand makes vibrant, eco-friendly swimsuits, bikinis, and swim leggings using recycled post-consumer plastic bottles. - Away That Day: A London label focused on bridging the gap between high-fashion aesthetic staples and sustainable production.

If you'd like to narrow this down, let me know:

- Are you looking for performance/open-water swimming or resort/sunbathing wear? - What is your preferred style or budget?

Recorded answer text · ChatGPT · 1 November 2026

The UK has some fantastic swimwear labels, ranging from understated luxury and flattering classic swimsuits to bold, sustainable bikinis. I've shortlisted the brands I'd put at the top of your list for 2026.

## 10 of the best British swimwear brands

!Pink Swimwear | One-Size Swimsuits & Bikinis | Hunza G

1\. Hunza G

(Best overall)

Famous for its signature crinkle fabric, flattering one-pieces and bikinis. Stretchy, comfortable and effortlessly chic.

Price guide: £150-£220

Shop Hunza G

---

!Mustique Black Halterneck Gold Link Bikini | Official Site

2\. Melissa Odabash

(Best luxury)

Elegant, glamorous swimwear with beautiful hardware, flattering cuts and sophisticated holiday styling.

Price guide: £150-£300+

Shop Melissa Odabash

---

![Away That Day | Isola Bella Swimsuit Ocean - - Beach Cafe](

3\. Away That Day

(Best sustainable luxury)

Gorgeous sculptural silhouettes, feminine detailing and modern colours. A lovely choice for stylish, contemporary swimwear.

Price guide: £100-£225

Shop Away That Day

---

!PAPER, Sustainable, Bright, Bold, Elegant, Playful

4\. Paper London

Beautiful statement prints, bold colours and interesting shapes. Great if you want something a little different.

Price guide: £150-£200

Shop Paper London

---

![Grasse Ring Halterneck Bikini - Heidi Klein](

5\. Heidi Klein

Classic, sophisticated holiday swimwear. Think understated glamour, beautiful fabrics and timeless bikinis.

Price guide: £150-£300+

Shop Heidi Klein

---

!Youswim - Eva One-Piece Swimsuit

6\. Youswim

Minimalist, beautifully stretchy swimwear designed to adapt to different body shapes. Particularly good if conventional sizing is frustrating.

Price guide: £80-£120

Shop Youswim

---

!Finisterre Swimsuit 87849: New & Pre-loved Womenswear On Sale

7\. Finisterre

Excellent for practical swimming, surfing and wild swimming. Recycled fabrics and more functional designs.

Price guide: £40-£140

Shop Finisterre

---

!Photography for sustainable brand Davy J Swimwear - Chloe Upton Studio

8\. Davy J

Stylish, colourful swimwear made using regenerated materials. A good independent British label to discover.

Shop Davy J

---

!BATOKO Cockatoo Swimsuit | Parrot Print One-Piece | Recycled Swimwear

9\. Batoko

Fun, colourful prints, playful designs and recycled materials. Less traditional and more individual.

Shop Batoko

---

!Luxury Swimwear & Resort Wear - LOVE BRAND & Co.

10\. Love Brand & Co

Particularly good for luxury men's swim shorts, colourful prints and sophisticated resortwear.

Shop Love Brand & Co

Brand selection informed by 2026 British fashion and sustainable swimwear round-ups. www.countryandtownhouse.comwww.curiouslyconscious.comwww.broadsheet.comwww.vogue.co.uk

## My top five

If I were narrowing it down\:

| What you're looking for | My pick | |--------|--------| | Most fashionable | Hunza G | | Quiet luxury | Heidi Klein | | Elegant and feminine | Melissa Odabash | | Contemporary and sustainable | Away That Day | | Comfortable, adaptable fit | Youswim |

## Let's narrow down the style

I can also find you some really beautiful brands based on the look you're after.

1\. Which aesthetic do you prefer?

Quiet luxury / expensive-looking

Sexy, glamorous and feminine

Minimalist and understated

Fashion-forward and statement-making

Classic, timeless and elegant

---

2\. What are you looking for?

Bikinis

One-piece swimsuits

Both bikinis and swimsuits

---

3\. Budget per piece

Under £100

£100-£200

£200-£350

No budget - best quality

---

4\. What matters most for fit?

Flattering and supportive

Minimal coverage and sexy cuts

Tummy-smoothing and shaping

Comfortable and natural fit

[Find my perfect swimwear brands]

Recorded answer text · Perplexity · 1 November 2026

The best UK boutique bikini brands are Away That Day, Heidi Klein, Hunza G, Talia Collins, Naia Beach, and Adora Swim-depending on whether you prioritise sustainability, support, luxury, or distinctive design.

- Away That Day - Best overall British boutique option; flattering mix-and-match styles, playful prints, and recycled fabrics. - Heidi Klein - Best for polished, premium resortwear; supportive construction and timeless designs. - Hunza G - Best for a statement look and flexible fit; its signature textured, highly stretchy fabric is designed as a one-size style. - Talia Collins - Best for sustainable luxury; the London-based label uses ECONYL regenerated nylon made from recycled fishing nets and ocean waste. - Naia Beach - Best for minimalist, refined swimwear with a luxury feel. - Adora Swim - Best for fashion-forward silhouettes, including sculpting and high-waisted styles. - Nénés Paris - Best for romantic, feminine prints and more distinctive designs. - Melissa Odabash - Best for glamorous, established luxury resortwear; the London-based brand is known for high-fashion bikinis. - Boux Avenue - Best for accessible prices and fit support, including bikini tops offered by cup size. - Talia Collins or Tide and Seek - Good choices if sustainability or a distinctly coastal, independent feel matters most.

Quick shortlist: - Most versatile: Away That Day - Most luxurious: Heidi Klein - Best one-size fit: Hunza G - Best sustainable choice: Talia Collins - Best for fuller-bust support: Boux Avenue - Most fashion-forward: Adora Swim