Melissa Odabash

Recorded answer text · Google AI Overviews · 11 October 2026

Top designer swimwear and bikini brands available in the UK combine luxury craftsmanship, flattering fits, and iconic aesthetics:

- Hunza G: Famous for its signature one-size-fits-all crinkle-seersucker and towelling fabrics, offering high stretch and comfort (approx. £135-£195). Available via Harrods and Who What Wear UK. - Alexandra Miro: A London-born luxury brand known for retro silhouettes, belted details, and timeless high-waisted prints (bikini tops from ~£145). - Heidi Klein: A go-to destination for resort-ready luxury sets, offering specialized support (including fuller-bust options) and classic nautical or destination-inspired prints (full bikini sets around £225-£295). - Reina Olga: Known for playful, high-cut, Brazilian-style scrunchie and lurex bikinis generally priced under £200. - Melissa Odabash: Celebrated for timeless, celebrity-approved Italian-made luxury resort wear and structured bikinis stocked at boutiques like Caroline Randell (around £244). - Burberry & High Fashion Houses: Classic heritage prints adapted into modern swimwear, such as the [Burberry Check Triangle Bikini ]( available at Harrods for about £455.

To help narrow down the best choice, could you share:

- Your preferred style/cut (triangle, bandeau, underwire, or high-waisted)? - Your approximate budget range?

Recorded answer text · ChatGPT · 11 October 2026

# Best British swimwear brands to know in 2026

The UK has some excellent swimwear labels, from cult-status crinkle swimsuits and elegant luxury bikinis to sustainable designs and flattering everyday classics. Based on current British fashion-editor round-ups, these are the brands I'd put at the top of your list. www.countryandtownhouse.comwww.allinstyle.co.ukwww.vogue.co.uk

## 8 British swimwear brands worth shopping

!Why Hunza G swimwear is having a heyday - 40 years after its launch | Condé Nast Traveller Middle East

1\. Hunza G

(Best cult classic)

Famous for its signature stretchy crinkle fabric, flattering one-pieces and bikinis in bold colours. Its one-size-fits-most designs are particularly distinctive.

Price guide: premium, around £150-£200

Shop Hunza G

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!Brussels White Bikini Top | Official Site

2\. Melissa Odabash

(Best luxury resortwear)

Polished bikinis, glamorous one-pieces, gold hardware and sophisticated holiday styling. Ideal if you want an elevated, timeless look.

Price guide: luxury, generally £150+

Shop Melissa Odabash

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![Mix and Match Bikini Sets - AWAY THAT DAY ™](

3\. Away That Day

(Best sustainable style)

Contemporary bikinis and swimsuits with sculptural cuts, playful details and regenerated fabrics. A good option for modern, fashion-led beachwear.

Price guide: mid-to-premium

Shop Away That Day

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!Luxury Women's Clothing, Swimwear & Resortwear | Paolita London

4\. Paper London

Best for colourful prints

Vibrant patterns, statement silhouettes and playful matching sets. Great if you want your swimwear to be a focal point rather than a basic holiday essential.

Shop Paper London

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!FLAWLESS One-Piece Bodysuit in Black | Low-Cut V-Neck, Multi-Wear (Swim, Underwear) | PRISM² Fabric (UK 6-16) - PRISM LONDON

5\. Prism London

Best minimalist elegance

Sleek, refined swimwear with clean lines and versatile silhouettes. Worth considering if you prefer understated luxury over busy prints.

Shop Prism London

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!Women's 1.2/2mm Swimsuits - Finisterre

6\. Finisterre

Best for swimming and active beach days

A coastal British brand with practical swimwear and surf-focused options. Particularly appealing for sea swimming, outdoor adventures and a more functional aesthetic.

Price guide: many swimsuits around £60-£70

Shop Finisterre

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!John Lewis Twist Medium Control Swimsuit, Black

7\. The White Company

Best understated classics

Elegant, wearable swimwear in classic colours, with options including shaping fabrics and mix-and-match separates. Good for a polished, uncomplicated holiday wardrobe.

Shop The White Company

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![The Asymmetrical Swimsuit - Talia Collins](

8\. Talia Collins

Best for sculptural one-pieces

A premium option for beautifully cut, sophisticated swimsuits with an architectural feel. Ideal if fit, shape and a more refined silhouette are priorities.

Price guide: around £155-£180 for selected one-pieces

Shop Talia Collins

## My top 3 picks

!Freya Swimwear, Bikini & Swimsuit Trends | Freya UK

For quiet luxury: Sunthea Swim

Elegant, understated and refined, with prices around £95-£120 for selected pieces. www.allinstyle.co.uk

Explore Sunthea

!DOMINO Swimsuit | Black - PAVEMENT

For an iconic designer look: Hunza G

The recognisable crinkle fabric and effortless, modern silhouettes make it a standout choice. www.countryandtownhouse.com

Explore Hunza G

!Tropez Sangria One-Piece Swimsuit | Sienna Swim

For understated, sustainable design: Toco Swim

UK-made swimwear with clean lines and small-batch production, with selected one-pieces around £85. www.allinstyle.co.uk

Explore Toco Swim

One question to narrow it down\: are you looking for luxury designer swimwear, flattering swimsuits with tummy control, stylish bikinis, or sustainable British-made swimwear? I can make a more targeted shortlist with prices and direct shopping links.

Recorded answer text · Perplexity · 11 October 2026

For luxury swimwear in the UK, the strongest choices are Eres, Hunza G, Heidi Klein, Melissa Odabash, Oséree, and Away That Day-depending on whether you prioritise fit, glamour, sustainability, or British design.

- Eres - Best for refined, minimalist swimwear and exceptional fit; its pieces are designed to feel like a second skin. - Hunza G - Best for distinctive one-size crinkle fabric, flattering stretch, and bold colours; the brand is made in the UK. - Melissa Odabash - Best for polished resort glamour, with elegant bikinis, one-pieces, and flattering shaping. - Heidi Klein - Best for sophisticated holiday dressing and coordinated beachwear. - Oséree - Best for glamorous beach-club style, including shimmering and embellished designs. - Away That Day - Best for contemporary British design and more sustainability-conscious swimwear; it is London-based and founded in 2019. - Holland Cooper - Best for classic British seaside motifs and a more heritage-inspired aesthetic. - Gucci Lido - Best for a high-fashion investment piece with unmistakable designer branding.

Best overall: Eres for timeless luxury; Hunza G for flattering versatility; Melissa Odabash for classic resort glamour. UK retailers such as Liberty London also stock a broad selection of designer swimwear.