Across 8 recorded scans from 21 August 2026 to 4 October 2026, YouSwim's single-scan score moved from 2.6% to 1.5%, down 1.1 percentage points. Latest recorded scan 1.5% on 4 October 2026; combined-window score 3.2%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
2.6%
24 August 2026
3.1%
30 August 2026
3.5%
6 September 2026
3.5%
13 September 2026
5.5%
20 September 2026
2.2%
27 September 2026
3.3%
4 October 2026
1.5%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
1.7%
Perplexity
5.5%
AI Overviews
2.3%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 5.5% of collected Perplexity answers and 1.7% of ChatGPT answers: a difference of 3.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 38 of 151 questions.
YouSwim appears in at least one collected answer to 25.2% of the tracked questions. That is question coverage; the 3.2% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 1.5% to 5.5%. The latest scan was 1.5% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British alternative to Triangl
Best British swimwear brands
Best British swimwear stocked overseas
Best British swimwear vs international swimwear
Best alternative to Seafolly
Best award winning British swimwear brands
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British swimwear vs international swimwear (Hunza G, Melissa Odabash, Away That Day)
Best swimwear made from recycled materials UK (Deakin & Blue, SoSo Swim, Tide + Seek)
Best British swimwear brands (Hunza G, Away That Day, Orlebar Brown)
Best female founded swimwear brands UK (Davy J, Hunza G, Deakin & Blue)
Best British bikini brands (Hunza G, SoSo Swim, Away That Day)
Best British swimwear stocked overseas (Hunza G, Heidi Klein, Orlebar Brown)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best plain colour swimwear brand UK
From the recorded answer
Youswim: A British ethical brand specialising in flexible, stretch-to-fit plain swimsuits designed to comfortably accommodate fluctuating body sizes in solid, earthy tones.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Arket and Hunza G are among the top choices for plain-colour swimwear in the UK, offering minimalist solid-colour designs and iconic crinkle-textured solid palettes.
### Top Plain-Colour Swimwear Brands
- Arket: Known for clean Scandinavian aesthetics, offering sleek, plain-colour one-pieces and bikinis in solid neutral and pastel shades (with prices typically ranging from £45 to £65).
- Hunza G: Famous for its one-size-fits-all crinkle seersucker fabric that comes in a wide array of vibrant and neutral solid block colours.
- Youswim: A British ethical brand specialising in flexible, stretch-to-fit plain swimsuits designed to comfortably accommodate fluctuating body sizes in solid, earthy tones.
- Soso Swim: A minimalist, sustainable UK-based brand crafting simple, elegant solid-colour bikinis and one-pieces from regenerated nylon, with bikini separates starting around £40 and one-pieces from £80.
- COS: Offers modern, architectural architectural swimwear silhouettes in solid, understated block colours with seamless finishes.
If you tell me whether you are looking for a one-piece or bikini, your preferred budget range, or any specific colour preferences, I can narrow down the best brand for you.
ChatGPT
The question asked
Best swimwear Made in Britain
From the recorded answer
YouSwim - probably my first choice for comfort and fit. Their one- and two-piece swimwear is woven, dyed, cut and sewn in England, with very stretchy sizing. madeingreatbritain.uk …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you mean genuinely made in Britain/UK rather than simply British-designed, I'd narrow the field considerably. A number of famous “British” swimwear labels manufacture overseas. www.countryandtownhouse.comwww.allinstyle.co.uk
### My best British-made picks
- YouSwim - probably my first choice for comfort and fit. Their one- and two-piece swimwear is woven, dyed, cut and sewn in England, with very stretchy sizing. madeingreatbritain.uk
- Deakin & Blue - excellent if you want proper support and a flattering fit across different body shapes. Their range covers roughly UK 8-20 and AA-HH cups. madeingreatbritain.uk
- StayWild Swim - premium, sustainable women's swimwear, with the collection made in a small London factory from regenerated ocean plastic. madeingreatbritain.uk
- Stidston Studio - more boutique/luxury; the collection is designed, cut and sewn in London. madeingreatbritain.uk
- Toco Swim - minimalist, understated and handmade in the UK; uses deadstock/recycled fabrics in small runs. www.countryandtownhouse.comwww.allinstyle.co.uk
- Samantha Sage - particularly nice if you like 1950s-70s-inspired glamour; its bikinis and costumes are made in England. madeingreatbritain.uk
- Hunza G - an iconic British option, particularly its famous crinkle swimsuits. Check the individual product's manufacturing information, though, if “Made in Britain” is an absolute requirement. www.countryandtownhouse.com
### 🏆 If I were choosing
| What you want | I'd pick |
|---|---|
| Best overall | YouSwim |
| Best support / larger bust | Deakin & Blue |
| Best sustainable | StayWild Swim |
| Best luxury/boutique | Stidston Studio |
| Best minimalist | Toco Swim |
| Best vintage glamour | Samantha Sage |
One important distinction: “British brand” ≠ “Made in Britain.” For example, Prism London is British-designed but manufactures its swimwear in Italy and Spain, while Sunthea is designed in London and made in Portugal. www.countryandtownhouse.comwww.allinstyle.co.uk
If you tell me women's or men's, one-piece/bikini/swim shorts, your budget, and whether you want luxury or practical, I can narrow this to the 5 best genuinely British-made pieces currently available, with prices and where to buy.
Perplexity
The question asked
Best swimwear for a resort holiday UK
From the recorded answer
For a resort holiday, choose swimwear that combines support, comfort and easy styling-ideally one versatile swimsuit, one flattering bikini and a lightweight cover-up. UK fashion editors currently highlight Away That Day for bikinis, Rat & Boa for beach-bar style, and Youswim for minimalist, adaptable swimsuits.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
For a resort holiday, choose swimwear that combines support, comfort and easy styling-ideally one versatile swimsuit, one flattering bikini and a lightweight cover-up. UK fashion editors currently highlight Away That Day for bikinis, Rat & Boa for beach-bar style, and Youswim for minimalist, adaptable swimsuits.
## Best options
- Best all-rounder: A classic one-piece in black, chocolate brown or navy. Look for adjustable straps, removable cups and moderate tummy coverage.
- Best bikini: A high-waisted bikini with a supportive underwired or wide-band top; Away That Day is particularly noted for bikinis.
- Best for changing body shapes: Youswim's minimalist, flexible swimsuits are designed to adapt comfortably across sizes.
- Best for pool-to-bar style: A printed or embellished suit from Rat & Boa, worn with wide-leg trousers or a sarong.
- Best resort-luxury option: Alemais for colourful, statement swimwear and resortwear.
- Best budget choice: H&M offers swimwear designed to coordinate easily with the rest of a holiday wardrobe.
- Best for an upscale UK spa or coastal break: Choose understated colours, subtle prints and elegant, less revealing shapes.
## What to pack
- 1 supportive one-piece
- 1 bikini in a contrasting colour
- 1 high-waisted or fuller-coverage option
- 1 sarong or oversized linen shirt
- 1 pair of swim shorts or rash vest if watersports are planned
- Waterproof pouch for wet swimwear
For the most versatile capsule, pack a black one-piece, a colourful bikini and a white linen shirt-the swimsuit can double as a bodysuit, while the shirt works as a cover-up for lunch or travel.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, YouSwim ranks #11 among 35 tracked brands for Swimwear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 3.2%. It was named in 115 of 3,624 AI answers across 38 of 151 tracked questions, averaging position 1.9 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 3.2% AI visibility for YouSwim in Swimwear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #11 among 35 tracked brands.
How often does AI mention this brand?
YouSwim was named in 115 of 3,624 collected AI answers, across 38 of 151 tracked questions, for Swimwear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming YouSwim by all 3,624 answers in the published Swimwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
