Recorded answer text · ChatGPT · 25 October 2026
If you're looking for the best new British swimwear brands to know in 2026, I'd focus on independent London labels, small-batch designers and newer sustainable brands rather than the usual Hunza G and Melissa Odabash.
These are the names I'd put on your radar, from fashion-editor-worthy bikinis to understated luxury and more playful, trend-led pieces. Recent 2026 swimwear round-ups highlight several emerging labels worth exploring. charlieontravel.comwww.allinstyle.co.ukfashionthegifts.com
## 8 British swimwear brands to discover

Elegant, feminine swimwear with sculpted silhouettes, pleated one-pieces and pearl details. Designed in London, made in Portugal using Italian fabrics.
Indicative prices: £95-£120 for featured pieces.
Shop Sunthea
Source: www.allinstyle.co.uksolpardus.co.uk
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!High Cut One Piece - Toast Swim
## 2\. Toco Swim
(Minimalist chic)
Clean lines, understated colours and simple, flattering cuts. A great find if you like the look of expensive designer swimwear without excessive embellishment.
Indicative prices: £85-£100 for featured pieces.
Shop Toco Swim
Source: www.allinstyle.co.uksolpardus.co.uk
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A newer, woman-founded label focused on adjustable fits and modern bikinis. Its earthy cacao colourway is particularly worth a look if you prefer understated, premium-looking swimwear.
Indicative price: separates from £65.
Shop Zigi Swim
Source: charlieontravel.com
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Sculptural one-pieces, colour-blocked swimsuits and refined bikinis in shades such as mocha, ivory and ocean blue. Best for a polished, contemporary holiday wardrobe.
Indicative prices: £140-£215 for featured pieces.
Shop Away That Day
Source: www.allinstyle.co.uksolpardus.co.uk
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!Our Ode To You - Salt & Skye
## 5\. Salt & Skye
A newer name to investigate for timeless bikinis and high-leg one-pieces, with recycled materials and a small-batch approach. A good option if sustainability matters as much as aesthetics.
Indicative prices: separates from £35; one-pieces around £70 and up.
Source: charlieontravel.com
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![The Elle Swimsuit 〜 Colourblock
- Talia Collins](
## 6\. Paper London
Bold colour blocking, retro-inspired high-waisted bottoms and statement one-pieces. Particularly good if you want something more fashion-led than traditional beachwear.
Featured swimwear: around £195.
Shop Paper London
Source: www.allinstyle.co.uksolpardus.co.uk
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![yellow
- SoSo Swim](
## 7\. Soso Swim
Cool, minimalist swimwear with a relaxed, feminine feel. Think buttery yellow bandeaus, uncomplicated bikinis and clean one-pieces, with an emphasis on regenerated fabrics.
Indicative prices: separates from £40; one-pieces from £80.
Shop Soso Swim
Source: charlieontravel.com
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!Solpardus Thea Forest Bamboo Onepiece Swimsuit in Green | Lyst UK
## 8\. Solpardus
An unusual independent label offering bamboo-fabric swimwear, including bikinis and one-pieces. Worth discovering if you prefer natural-feeling materials and a more niche, thoughtful brand.
Indicative prices: £70 per bikini piece; £170 for a one-piece.
Shop Solpardus
Source: solpardus.co.ukwww.allinstyle.co.uk
## My shortlist
If I were narrowing it down to the three most interesting discoveries\:
- Sunthea Swim - for elegant, expensive-looking holiday swimwear.
- Toco Swim - for understated, minimalist design.
- Zigi Swim - for an emerging independent brand with a thoughtful approach to fit.
One distinction worth noting: British-designed doesn't necessarily mean British-made. Toco Swim and Solpardus state that their pieces are made in the UK, while Sunthea is designed in London and manufactured in Portugal. solpardus.co.ukwww.allinstyle.co.uk
What sort of swimwear are you after? I can narrow this down to the really fashion-forward, cool-girl brands - the sort you might discover through Instagram or a boutique rather than the mainstream high street - or focus on affordable finds under £100.