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Best female founded swimwear brands UK
From the recorded answer
!Moeva - Honora black swimsuit HONORA240745 - shop with Estonia delivery at Symbol …
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Recorded answer text · ChatGPT · 18 October 2026
If you're looking for female-founded swimwear brands in the UK, I'd focus on independent labels that combine distinctive design with a strong founder story - from minimalist, luxury bikinis to sustainable one-pieces and bold holiday swimwear.
Here's a shortlist worth exploring, including British-founded brands and UK-based labels with a more independent feel.
## 8 female-founded swimwear brands to know
Founded in 2023 by Holly Hawkins-Smith, KAIJA focuses on sleek silhouettes, refined essentials and a modern luxury aesthetic. A good fit for understated, premium holiday swimwear. www.kaijaswim.com
Explore: kaijaswim.com
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Founded by sisters Charlotte and Olivia in 2017. Its collection spans bikinis and one-pieces in bright colours and neutrals, with designs inspired partly by Trinidadian heritage. tocoswim.com
Explore: tocoswim.com
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!Sustainable sporty swimsuit in blue colour/eco-friendly/made in London - Just Am
3\. Just Am
(Sustainability-led)
Founded by two friends in 2023, Just Am makes swimwear in London from recycled nylon. Its pieces are designed for actual swimming, including lidos, rivers and the sea, rather than just lounging by a pool. just-am.co.uk
Explore: just-am.co.uk
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Founded in 2018 by fashion stylist Albana Janjeva. Expect classic shapes, flattering cuts and premium fabrics, with an emphasis on confidence across different body shapes. www.swimbyalba.com
Explore: swimbyalba.com
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!The Beach Edit - Kai Collective
5\. That 'Kini
(Bold statement prints)
Founded by Niamh, who studied fashion design and marketing specialising in swimwear. Launched in 2025, the brand focuses on distinctive prints, considered fits and limited product drops. thatkini.co.uk
Explore: thatkini.co.uk
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!Bandeau Bikinis - Strapless Sustainable Swimwear Tops UK
6\. Between Two Seas
(Understated premium)
A Manchester-based, female-founded label combining timeless designs with premium fabrics and an emphasis on durability. Worth exploring if you like polished, versatile swimwear. www.betweentwoseas.co.uk
Explore: betweentwoseas.co.uk
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!Sustainable Swimwear | Tide + Seek | UK
7\. Deakin & Blue
(Fit and function)
Founded by Rosie Cook after struggling to find a swimsuit that combined flattering design with proper support for swimming. Particularly interesting if you want a functional one-piece with thoughtful fit. fabricmagazine.co.uk
Explore: deakinandblue.com
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!Moeva - Honora black swimsuit HONORA240745 - shop with Estonia delivery at Symbol
8\. MOEVA
(High-end resortwear)
Founded in London in 2012 by three women: Yağmur Zırh, Damla Aydın and Burcu Tanman. It combines fashion-led swimwear with resortwear for a glamorous destination-holiday wardrobe. moeva.com
Explore: moeva.com
## My shortlist
If I were narrowing these down by aesthetic, I'd start with\:
- For premium, minimalist swimwear\: KAIJA SWIM and Swim by Alba. - For colourful, fashion-forward bikinis\: Toco Swim and That 'Kini. - For sustainable, functional swimwear\: Just Am and Deakin & Blue. - For luxury resortwear\: MOEVA.
These are recommendations based on their stated brand positioning, not a ranking of quality or sales. Founder details and current collections are based on the linked brand sources.
Are you researching these brands as a potential business founder, or looking to buy swimwear for yourself? I can tailor the next shortlist towards emerging independent labels, price points, sustainability, or the brands with the strongest potential as business inspiration.