Across 10 recorded scans from 21 August 2026 to 18 October 2026, RubyMoon's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 18 October 2026; combined-window score 0.3%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.3% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.2%
24 August 2026
0.2%
30 August 2026
0.4%
6 September 2026
0.4%
13 September 2026
0.4%
20 September 2026
0.2%
27 September 2026
0.2%
4 October 2026
0.4%
11 October 2026
0.2%
18 October 2026
0.2%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.0%
Perplexity
0.9%
AI Overviews
0.1%
21 August 2026 – 18 October 2026 (scans 1–10)
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It appears in 0.9% of collected Perplexity answers and 0.0% of ChatGPT answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 5 of 151 questions.
RubyMoon appears in at least one collected answer to 3.3% of the tracked questions. That is question coverage; the 0.3% visibility score measures its share of individual answers.
Across 10 published scans, visibility ranged from 0.2% to 0.4%. The latest scan was 0.2% on 18 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Are recycled swimwear claims legit UK
Best eco friendly swimwear brands UK
Best ethically made swimwear UK
Best swimwear Brighton style
Which swimwear brands are actually sustainable UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British swimwear vs international swimwear (Speedo, Away That Day, Hunza G)
Best British swimwear brands (Hunza G, Away That Day, YouSwim)
Best British swimwear stocked overseas (Hunza G, Heidi Klein, Orlebar Brown)
Best iconic British swimwear brands (Hunza G, Speedo, Heidi Klein)
Best female founded swimwear brands UK (Davy J, Hunza G, We Are We Wear)
Best independent swimwear labels UK (Away That Day, Hunza G, Davy J)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Are recycled swimwear claims legit UK
From the recorded answer
Verified UK brands: Independent labels like Batoko, RubyMoon, and Riz Boardshorts genuinely repurpose plastic waste into swimwear.
### The Catch (W …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Yes, recycled swimwear claims from UK brands are generally genuine about using recycled materials like ECONYL or REPREVE, but the "sustainable" label comes with major environmental caveats.
### The Reality of Recycled Claims
- Legitimate materials: Independent certifications and brand transparency confirm that popular fabrics like ECONYL (made from discarded fishing nets and nylon waste) and REPREVE (made from recycled plastic bottles) are actually being used by UK and international labels.
- Verified UK brands: Independent labels like Batoko, RubyMoon, and Riz Boardshorts genuinely repurpose plastic waste into swimwear.
### The Catch (Why It Is Not a Silver Bullet)
- It is still plastic: Recycled nylon or polyester is still synthetic material.
- Microplastic shedding: Every time you wear and wash synthetic swimwear, it sheds tiny plastic fibers into the water.
- Recyclability issues: Most blended swimwear (fabric mixed with high amounts of elastane or spandex) cannot be easily recycled at the end of its life, meaning it often ends up in landfill anyway.
- Greenwashing risks: While the material claim is true, some fast-fashion brands use a small recycled capsule collection to mask a vastly unsustainable overall business model.
If you'd like, I can share:
- A list of truly transparent UK swimwear brands
- Tips on how to reduce microplastic shedding when washing activewear and swimwear
Perplexity
The question asked
Best swimwear Brighton style
From the recorded answer
Best sustainable option: RubyMoon-Brighton-based recycled swim and gymwear with an ethical focus.
Read recorded answer
Recorded answer text · Perplexity · 18 October 2026
For a Brighton-style beach look, choose bold colour, playful prints, and practical pieces that work from the seafront to the cafés.
- Best local/custom option: Bugsy Swimwear-Brighton-made pieces with vibrant prints and custom-fit options.
- Best active option: Brighton Watersports-performance-focused swimwear suited to swimming, paddleboarding, and other water activities.
- Best sustainable option: RubyMoon-Brighton-based recycled swim and gymwear with an ethical focus.
- Best fashion-led look: Try a high-waisted bikini, sporty one-piece, or retro brief in cobalt blue, coral, checkerboard, or colour-blocking.
- Easy Brighton outfit: One-piece swimsuit + oversized striped shirt + canvas tote + waterproof sandals.
For the most distinctive Brighton feel, a brightly printed one-piece or high-waisted bikini from a local or recycled brand is the strongest choice.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, RubyMoon ranks #21 among 35 tracked brands for Swimwear · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.3%. It was named in 14 of 4,525 AI answers across 5 of 151 tracked questions, averaging position 1.9 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.3% AI visibility for RubyMoon in Swimwear · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #21 among 35 tracked brands.
How often does AI mention this brand?
RubyMoon was named in 14 of 4,525 collected AI answers, across 5 of 151 tracked questions, for Swimwear · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming RubyMoon by all 4,525 answers in the published Swimwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
