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Deakin & Blue

Deakin & Blue

AI visibility and ranking for Swimwear: United Kingdom

Swimwear [UK]
Visit website ↗

UK size-inclusive sustainable swimwear brand.

Deakin & Blue
appears in
3.7
% of measured AI answers in this industry and market.

Found score

Track Deakin & Blue’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.8

October 25, 2026

Overall visibility

3.7

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

9

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Deakin & Blue's single-scan score moved from 4.9% to 3.8%, down 1.1 percentage points. Latest recorded scan 3.8% on 25 October 2026; combined-window score 3.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.7% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.9%
24 August 20264.0%
30 August 20263.8%
6 September 20263.3%
13 September 20263.1%
20 September 20264.2%
27 September 20264.2%
4 October 20263.3%
11 October 20263.5%
18 October 20262.9%
25 October 20263.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.6%

Perplexity Logo

Perplexity

5.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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Google AI Overviews names Deakin & Blue most often.

It appears in 5.5% of collected Google AI Overviews answers and 0.6% of ChatGPT answers: a difference of 4.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 46 of 151 questions.

Deakin & Blue appears in at least one collected answer to 30.5% of the tracked questions. That is question coverage; the 3.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.9% to 4.9%. The latest scan was 3.8% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are recycled swimwear claims legit UK
  • Best B Corp swimwear UK
  • Best British swimwear brands
  • Best British swimwear vs international swimwear
  • Best Christmas swimwear gift UK
  • Best Instagram swimwear brand UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British swimwear brands (Hunza G, Davy J, Away That Day)
  • Best iconic British swimwear brands (Speedo, Hunza G, Melissa Odabash)
  • Best British swimwear vs international swimwear (Speedo, Hunza G, Away That Day)
  • Best boutique bikini brands UK (Away That Day, Hunza G, Heidi Klein)
  • Which British swimwear brands ship internationally (YouSwim, Hunza G, Melissa Odabash)
  • Best independent swimwear labels UK (Hunza G, Away That Day, We Are We Wear)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best swimwear for a resort holiday UK

From the recorded answer

Deakin & Blue: A London-based brand specialising in inclusive sizing (cup sizes AA to HH) using 100% regenerated nylon from waste like old fishing nets, featuring great support and adaptive/post-surgery options.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best swimwear for a resort holiday combines style, comfort, and versatile pieces that transition easily from the pool to lunch or a beachside bar.

### Top Swimwear Brands & Styles Available in the UK

- Hunza G: Famous for a signature crinkle-stretch fabric and a one-size-fits-most approach, this London-based label offers a comfortable, body-positive forever fit. - Deakin & Blue: A London-based brand specialising in inclusive sizing (cup sizes AA to HH) using 100% regenerated nylon from waste like old fishing nets, featuring great support and adaptive/post-surgery options. - Sweaty Betty (Riviera Swimsuit): A top choice for a patterned, supportive one-piece featuring adjustable straps. - Away That Day (Cannes / Palma): Known for thick adjustable straps, sustainable fabrics, and chic structured silhouettes. - Boux Avenue (Rivoli Swimsuit): Ideal for larger busts, offering structured bra-sized options up to a G cup. - Cupshe UK: A popular choice for trendy, affordable resort wear, breezy beach dresses, and matching swim sets.

---

### Key Styles for a Resort Wardrobe

- The Classic One-Piece: Timeless and supportive; look for options with built-in bust shaping, cross-over ruching, or tummy control (such as styles by Gottex or Seafolly). - Crinkle-Stretch Bikinis: Ideal for easy packing and a flexible fit that moves with you throughout the day without digging in. - High-Waisted Sets: Retro-inspired bottoms that provide extra midsection coverage while pairing easily with resort trousers or sarongs.

---

### Resort Styling & Essentials

- Cover-ups: Transition from pool to restaurant with a lightweight flowy dress, an airy sarong, or a mesh/crochet cardigan. - Fabrics: Look for material treated with Xtra Life Lycra if you plan to spend time in heavily chlorinated pools or jacuzzis, as it resists stretching and fading better than standard high-street fabrics.

ChatGPT

The question asked

Best swimwear for mums UK

From the recorded answer

4\. Deakin & Blue* …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best swimwear for mums in the UK

The best swimwear for mums is about finding something you feel confident, comfortable and stylish in - whether you're chasing little ones around the pool, on a family beach holiday, or looking for a flattering swimsuit after pregnancy.

I'd look for supportive busts, adjustable straps, tummy-smoothing panels, good coverage and quick-drying fabrics\. You don't have to choose a plain, conservative swimsuit either - there are some lovely modern styles that feel both practical and chic.

## My top picks

![Campania Cross-back Swimsuit-Navy, Ivory Colourblock | Boden UK](

(Best overall)

1\. Boden Santorini Swimsuit

## £65

A polished, classic one-piece with built-in bust support, lightly padded cups and a smoothing lining. Great if you want something elegant that doesn't feel frumpy.

Best for: timeless holiday style and support.

Shop Boden

Source: www.mumsnet.com

---

!Tummy control swimsuit: M&S' flattering option just £32.50 - Yahoo Life UK

2\. M&S swimwear

## Budget to mid-range

A good place to start for ruched one-pieces, tummy-control designs and swimsuits with adjustable straps. Ideal for family holidays and everyday pool trips.

Best for: practical, flattering styles at accessible prices.

Shop M&S

---

!Tummy Control Tankinis | Women's Shapewear Tankinis | Next

3\. Pour Moi Free Spirit Tankini

## £45

A separate swim top gives you more flexibility with your fit and coverage. This is a lovely option if you prefer not to wear a one-piece but still want bust support.

Best for: fuller busts and mix-and-match coverage.

Shop Pour Moi

Listed at M&S; price may vary.

---

!Sustainable Swimwear | Tide + Seek | UK

4\. Deakin & Blue

## Premium

Beautiful, more considered swimwear with bust support and different body-fit options. Worth considering if standard swimsuits never seem to fit your proportions properly.

Best for: investment pieces and a more tailored fit.

Shop Deakin & Blue

Featured in Mumsnet's swimsuit recommendations. www.mumsnet.com

---

!Hunza G Coverage Square Neck Swim in Red | Lyst UK

5\. Hunza G

## Around £175+

A fashionable, textured crinkle swimsuit with a simple, modern silhouette. A great option if you want something stylish and minimal rather than traditional tummy-control swimwear.

Best for: chic resort wear and bold colours.

Shop Hunza G

2026 fashion edit: www.vogue.co.uk

## What style should you choose?

!F&F Contour Ruched Wrap Front Swimsuit in Black - Tesco Groceries

For a flattering silhouette

Look for wrap fronts, diagonal ruching and a medium-compression lining. These create a smooth look without needing a very tight swimsuit.

![Parfait Vivien Balconette Bikini Top Dream Blue

- Brastop UK](

For a stylish bikini

Try high-waisted bottoms with a structured or underwired top. You can mix sizes for a better fit and still have a very modern look.

!Maxine: Shibori Vines Flutter Tankini Top - Swim City

For chasing children around

A tankini or a secure one-piece with adjustable straps is practical for swimming, playing in the sea and bending down with little ones.

These are my shortlist recommendations; prices and current stock can change. For more options, see the Mumsnet swimsuit guide and Vogue UK's 2026 swimwear edit\.

## Let me narrow it down for you

What kind of swimwear are you looking for? I can find options that match your style and budget.

1\. Preferred style

One-piece swimsuit

Bikini - high-waisted or modern

Tankini

Open to anything

---

2\. Budget

Under £25

£25-£60

£60-£120

£120+ for a premium brand

---

3\. Most important to you

Tummy coverage or smoothing

Bust support

Comfort after pregnancy

Looking fashionable and feeling confident

Comfort and practicality with kids

---

4\. Which best describes you?

Looking for everyday or holiday swimwear

Currently pregnant

Recently postpartum

[Find my best options]

Perplexity

The question asked

Best swimsuits UK

From the recorded answer

Best for open-water swimming: Deakin & Blue X-Back - available in sizes 8-24 and AA-HH cups, with a reversible design.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Here are strong UK swimsuit picks by need:

- Best overall: Speedo Jetstream - £42; versatile, retro styling and suitable for pool or sea swimming. - Best for regular lane swimming: Speedo Endurance+ Medalist - about £31; durable, chlorine-resistant and good value. - Best for wild swimming: Zone3 Yulex Sleeveless Swimsuit - £110; warmer and more protective than a standard costume. - Best for larger busts: Curvy Kate Deep Dive - £60; designed with fuller-bust support. - Best budget option: Mountain Warehouse Take the Plunge - £20; a simple, affordable choice for casual swimming. - Best coverage: Decathlon Nabaiji/Heva swimsuits - around £20; practical higher-coverage designs. - Best for open-water swimming: Deakin & Blue X-Back - available in sizes 8-24 and AA-HH cups, with a reversible design. - Best stylish high-street option: Marks & Spencer Goodmove Active Zip Through - £36; practical, flattering and good value. - Best for period swimming: Wuka Swim Shorts - £28.99. - Best long-sleeved option: Finisterre Kaia or a Boden Rash Guard Swimsuit; useful for added sun and coverage protection.

Best single buy: choose the Speedo Jetstream for general use, or the Speedo Endurance+ Medalist if you mainly swim lengths. For cold-water swimming, choose Zone3 Yulex instead.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Deakin & Blue

Swimwear

21 August 2026 – 25 October 2026 (scans 1–11)

3.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

185

Answers naming the brand

4977

Answers collected

3.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Deakin & Blue ranks #9 among 35 tracked brands for Swimwear · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 3.7%. It was named in 185 of 4,977 AI answers across 46 of 151 tracked questions, averaging position 1.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.7% AI visibility for Deakin & Blue in Swimwear · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #9 among 35 tracked brands.

How often does AI mention this brand?

Deakin & Blue was named in 185 of 4,977 collected AI answers, across 46 of 151 tracked questions, for Swimwear · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Deakin & Blue by all 4,977 answers in the published Swimwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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