Across 8 recorded scans from 21 August 2026 to 4 October 2026, Deakin & Blue's single-scan score moved from 4.9% to 3.3%, down 1.6 percentage points. Latest recorded scan 3.3% on 4 October 2026; combined-window score 3.8%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
4.9%
24 August 2026
4.0%
30 August 2026
3.8%
6 September 2026
3.3%
13 September 2026
3.1%
20 September 2026
4.2%
27 September 2026
4.2%
4 October 2026
3.3%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.6%
Perplexity
5.2%
AI Overviews
5.7%
21 August 2026 – 4 October 2026 (scans 1–8)
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Google AI Overviews names Deakin & Blue most often.
It appears in 5.7% of collected Google AI Overviews answers and 0.6% of ChatGPT answers: a difference of 5.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 37 of 151 questions.
Deakin & Blue appears in at least one collected answer to 24.5% of the tracked questions. That is question coverage; the 3.8% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 3.1% to 4.9%. The latest scan was 3.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best B Corp swimwear UK
Best British swimwear brands
Best British swimwear vs international swimwear
Best Instagram swimwear brand UK
Best alternative to Seafolly
Best award winning British swimwear brands
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British swimwear vs international swimwear (Hunza G, Melissa Odabash, Away That Day)
Which British swimwear brands ship internationally (Hunza G, Sherbert Lemons, YouSwim)
What swimwear brands do the British actually wear (Speedo, Hunza G, YouSwim)
Best British bikini brands (Hunza G, SoSo Swim, Away That Day)
Best British swimwear stocked overseas (Hunza G, Heidi Klein, Orlebar Brown)
Best eco friendly swimwear brands UK (Davy J, Away That Day, SoSo Swim)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best British swimwear brands
From the recorded answer
Deakin and Blue: Excellent for inclusive fit, offering swimsuits tailored to specific dress sizes (UK 8-20) and bust cups (AA-HH) using regenerated ocean waste.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
The best British swimwear brands range from iconic, one-size texturized fits to high-performance wild swimming gear and inclusive sizing.
### Top British Swimwear Labels
- Hunza G: Famous for its signature 1984 crinkle-stretch fabric that molds to fit sizes 6 to 16.
- Finisterre: Based in Cornwall, this B Corp brand specializes in durable, recycled-polyester swimwear built for cold water and coastal swimming.
- Deakin and Blue: Excellent for inclusive fit, offering swimsuits tailored to specific dress sizes (UK 8-20) and bust cups (AA-HH) using regenerated ocean waste.
- Away That Day: A London-based label focusing on contemporary, trend-led silhouettes that bridge the gap between style and sustainability.
- Davy J: Creates high-durability swimwear made from 100% regenerated ECONYL nylon, specifically designed to stay put during active wild swimming.
- Zigi Swim: A woman-founded UK brand offering ethically made, adjustable pieces designed for real bodies.
If you want to narrow down your choice, let me know:
- What you plan to use it for (e.g., relaxing by a pool, open-water/wild swimming, or surfing)
- Any sizing or fit preferences (e.g., fuller bust, long torso, or adjustable straps)
I can recommend the exact brand and style that fits your needs.
ChatGPT
The question asked
Best swimwear Made in Britain
From the recorded answer
Deakin & Blue - excellent if you want proper support and a flattering fit across different body shapes. Their range covers roughly UK 8-20 and AA-HH cups. madeingreatbritain.uk …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you mean genuinely made in Britain/UK rather than simply British-designed, I'd narrow the field considerably. A number of famous “British” swimwear labels manufacture overseas. www.countryandtownhouse.comwww.allinstyle.co.uk
### My best British-made picks
- YouSwim - probably my first choice for comfort and fit. Their one- and two-piece swimwear is woven, dyed, cut and sewn in England, with very stretchy sizing. madeingreatbritain.uk
- Deakin & Blue - excellent if you want proper support and a flattering fit across different body shapes. Their range covers roughly UK 8-20 and AA-HH cups. madeingreatbritain.uk
- StayWild Swim - premium, sustainable women's swimwear, with the collection made in a small London factory from regenerated ocean plastic. madeingreatbritain.uk
- Stidston Studio - more boutique/luxury; the collection is designed, cut and sewn in London. madeingreatbritain.uk
- Toco Swim - minimalist, understated and handmade in the UK; uses deadstock/recycled fabrics in small runs. www.countryandtownhouse.comwww.allinstyle.co.uk
- Samantha Sage - particularly nice if you like 1950s-70s-inspired glamour; its bikinis and costumes are made in England. madeingreatbritain.uk
- Hunza G - an iconic British option, particularly its famous crinkle swimsuits. Check the individual product's manufacturing information, though, if “Made in Britain” is an absolute requirement. www.countryandtownhouse.com
### 🏆 If I were choosing
| What you want | I'd pick |
|---|---|
| Best overall | YouSwim |
| Best support / larger bust | Deakin & Blue |
| Best sustainable | StayWild Swim |
| Best luxury/boutique | Stidston Studio |
| Best minimalist | Toco Swim |
| Best vintage glamour | Samantha Sage |
One important distinction: “British brand” ≠ “Made in Britain.” For example, Prism London is British-designed but manufactures its swimwear in Italy and Spain, while Sunthea is designed in London and made in Portugal. www.countryandtownhouse.comwww.allinstyle.co.uk
If you tell me women's or men's, one-piece/bikini/swim shorts, your budget, and whether you want luxury or practical, I can narrow this to the 5 best genuinely British-made pieces currently available, with prices and where to buy.
Perplexity
The question asked
Best sustainable swimwear UK
From the recorded answer
The best sustainable swimwear brands available in the UK include Finisterre, Away That Day, Deakin and Blue, Tide + Seek, Batoko, Stay Wild Swim, and Ref Swim. Prioritise brands using recycled or plant-based fibres, transparent manufacturing, and durable designs.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
The best sustainable swimwear brands available in the UK include Finisterre, Away That Day, Deakin and Blue, Tide + Seek, Batoko, Stay Wild Swim, and Ref Swim. Prioritise brands using recycled or plant-based fibres, transparent manufacturing, and durable designs.
- Finisterre - Best for technical, performance-focused swimwear; it offers styles made with plant-based rubber as an alternative to conventional swimsuit fabrics.
- Away That Day - Best for flattering, everyday bikinis and one-pieces; its collection uses ECONYL regenerated nylon.
- Deakin and Blue - Best for supportive swimwear and inclusive sizing, with recycled fabrics and a strong focus on longevity.
- Tide + Seek - Best for colourful, playful designs; its range uses recycled bottles throughout the collection.
- Batoko - Best for bold, affordable recycled swimsuits, particularly its distinctive printed one-pieces.
- Stay Wild Swim - Best for stylish British-made pieces and lower-impact materials, with a focus on small-batch production.
- Ref Swim - Best for plastic-free innovation; its newer fabric is plant-based and derived from castor beans rather than petroleum-based nylon.
- Marlies Dekkers - Best for vintage-inspired styles; the brand is B Corp certified.
Best overall: Away That Day for a balance of style, availability and recycled fabric.
Best eco-material choice: Ref Swim's plant-based range.
Best for serious swimming: Finisterre.
Best budget-friendly option: Batoko.
When comparing products, check the exact fabric composition: “recycled” usually means regenerated nylon or recycled polyester, but it does not automatically make a garment recyclable. Look for durable construction, repair or take-back schemes, recyclable packaging and clear factory information.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Deakin & Blue ranks #8 among 35 tracked brands for Swimwear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 3.8%. It was named in 139 of 3,624 AI answers across 37 of 151 tracked questions, averaging position 1.9 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 3.8% AI visibility for Deakin & Blue in Swimwear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #8 among 35 tracked brands.
How often does AI mention this brand?
Deakin & Blue was named in 139 of 3,624 collected AI answers, across 37 of 151 tracked questions, for Swimwear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Deakin & Blue by all 3,624 answers in the published Swimwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
