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Away That Day

Away That Day

AI visibility and ranking for Swimwear: United Kingdom

Swimwear [UK]
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London sustainability-focused swim label.

Away That Day
appears in
15.1
% of measured AI answers in this industry and market.

Found score

Track Away That Day’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

15.7

October 4, 2026

Overall visibility

15.1

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

3

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Away That Day's single-scan score moved from 17.0% to 15.7%, down 1.3 percentage points. Latest recorded scan 15.7% on 4 October 2026; combined-window score 15.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 15.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202617.0%
24 August 202617.2%
30 August 202612.1%
6 September 202616.1%
13 September 202611.7%
20 September 202612.8%
27 September 202618.5%
4 October 202615.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

19.3%

Perplexity Logo

Perplexity

20.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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What the results show

Perplexity names Away That Day most often.

It appears in 20.0% of collected Perplexity answers and 6.2% of Google AI Overviews answers: a difference of 13.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 71 of 151 questions.

Away That Day appears in at least one collected answer to 47.0% of the tracked questions. That is question coverage; the 15.1% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 11.7% to 18.5%. The latest scan was 15.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Explore other markets.

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are recycled swimwear claims legit UK
  • Best B Corp swimwear UK
  • Best British alternative to Triangl
  • Best British bikini brands
  • Best British swimwear brands
  • Best British swimwear for an Ibiza holiday

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British swimwear brands ship internationally (Hunza G, Sherbert Lemons, YouSwim)
  • Best swimwear made from recycled materials UK (Deakin & Blue, SoSo Swim, Tide + Seek)
  • Best swimwear Made in Britain (Davy J, Hunza G, YouSwim)
  • Best Christmas swimwear gift UK (Zoggs, Batoko, Hunza G)
  • Best plain colour swimwear brand UK (Hunza G, Heidi Klein, YouSwim)
  • Best swimwear brand for broad shoulders swimmers UK (Speedo, Deakin & Blue, Zoggs)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British swimwear brands

From the recorded answer

Away That Day: A London-based label focusing on contemporary, trend-led silhouettes that bridge the gap between style and sustainability.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best British swimwear brands range from iconic, one-size texturized fits to high-performance wild swimming gear and inclusive sizing.

### Top British Swimwear Labels

- Hunza G: Famous for its signature 1984 crinkle-stretch fabric that molds to fit sizes 6 to 16. - Finisterre: Based in Cornwall, this B Corp brand specializes in durable, recycled-polyester swimwear built for cold water and coastal swimming. - Deakin and Blue: Excellent for inclusive fit, offering swimsuits tailored to specific dress sizes (UK 8-20) and bust cups (AA-HH) using regenerated ocean waste. - Away That Day: A London-based label focusing on contemporary, trend-led silhouettes that bridge the gap between style and sustainability. - Davy J: Creates high-durability swimwear made from 100% regenerated ECONYL nylon, specifically designed to stay put during active wild swimming. - Zigi Swim: A woman-founded UK brand offering ethically made, adjustable pieces designed for real bodies.

If you want to narrow down your choice, let me know:

- What you plan to use it for (e.g., relaxing by a pool, open-water/wild swimming, or surfing) - Any sizing or fit preferences (e.g., fuller bust, long torso, or adjustable straps)

I can recommend the exact brand and style that fits your needs.

ChatGPT

The question asked

Best British bikini brands

From the recorded answer

3. Away That Day - ♻️ Best sustainable option …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Absolutely. I'd shortlist these British/UK swimwear brands based on current 2026 coverage and reputation:

1. Hunza G - ⭐ Best overall - London-founded and famous for its stretchy crinkle fabric. - Particularly good if you want a flattering, minimalist bikini that adapts to your shape. - Premium: roughly £175+ for many styles. www.vogue.co.ukwww.countryandtownhouse.com

2. Melissa Odabash - 💎 Best luxury - British designer label with sophisticated, polished resortwear. - Excellent for structured/underwired bikinis and elegant rather than trendy styles. - Expect roughly £200+ for many pieces. www.vogue.co.uk

3. Away That Day - ♻️ Best sustainable option - London-based, using regenerated fabrics and small-batch production. - More sculptural and fashion-forward, with strong colours and prints. www.vogue.co.ukwww.countryandtownhouse.com

4. Damson Madder - 🌸 Best for fun/pretty designs - London-based with playful, vintage-inspired prints and details. - A good choice if you don't want the standard minimalist bikini look. British Vogue included it among its standout swimwear brands for 2026. www.vogue.co.uk

5. Sunthea Swim - 🤍 Best understated - London-designed, with a slower-fashion approach and premium Italian fabrics. - Think simple, elegant silhouettes rather than loud prints. www.plusinstyle.com

6. Holland Cooper - 🇬🇧 Best for classic British glamour - More traditional, polished styling, with classic bikinis and subtle branded details. www.vogue.co.ukwww.countryandtownhouse.com

### My top 3 For a genuinely gorgeous bikini: Hunza G For luxury + support: Melissa Odabash For something stylish but less obvious: Away That Day

If you tell me your budget (e.g. under £100 / £150 / £250), cup size, and whether you want high-waisted, triangle, bandeau or supportive, I can narrow it down to the 5 best specific bikinis currently available.

Perplexity

The question asked

Best bikinis UK

From the recorded answer

Best overall: Away That Day - stylish, supportive designs and a strong sustainability focus.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Here are strong UK bikini picks for 2026, depending on what you want:

- Best overall: Away That Day - stylish, supportive designs and a strong sustainability focus. - Best affordable: New Look - good choice for inexpensive, trend-led bikinis. - Best bandeau: Monday Swimwear - particularly good for mix-and-match bandeau styles. - Best colourful option: Lounge Sweet Pea Bikini, around £85. - Best high-waisted: & Other Stories Textured Bikini, around £54. - Best beach style: Hunza G Xandra Neon Seersucker Bikini, around £165. - Best designer: Gucci GG Stretch Jersey Bikini, around £580. - Best supportive or sporty option: Look for underwired cups and high-cut bottoms; these offer more support and coverage while remaining flattering.

For the best fit, choose mix-and-match sizing if your bust and hips differ, and check whether the top has adjustable straps, removable cups, or underwire. Prices and availability can change.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Away That Day

Swimwear

21 August 2026 – 4 October 2026 (scans 1–8)

15.1

%

AI visibility

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How we measure AI visibility

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

549

Answers naming the brand

3624

Answers collected

15.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Away That Day ranks #3 among 35 tracked brands for Swimwear · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 15.1%. It was named in 549 of 3,624 AI answers across 71 of 151 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 15.1% AI visibility for Away That Day in Swimwear · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #3 among 35 tracked brands.

How often does AI mention this brand?

Away That Day was named in 549 of 3,624 collected AI answers, across 71 of 151 tracked questions, for Swimwear · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Away That Day by all 3,624 answers in the published Swimwear · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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