Away That Day

Recorded answer text · Google AI Overviews · 25 October 2026

Top British swimwear and beachwear brands offer a mix of high-performance active swimming gear, sustainable materials, and stylish resort wear:

- Davy J 12 Best Sustainable Swimwear Brands in the UK Worth Trying - Based in South Devon, this brand makes durable, high-support swimwear built specifically for open-water swimming, surfing, and active water sports using ECONYL regenerated nylon. - Made of Water Top UK Sustainable Swimsuit Brands - Operating out of Cornwall, they offer minimalist, seamless one-pieces like the Ohoy Emma, crafted from recycled fishing nets and ocean plastics. - The Salt Sisterhood SHOP | The Salt Sisterhood - Designed in Cornwall and produced in small batches in the UK, their line features fully reversible, high-performance swimwear made from recycled waste with plastic-free packaging. - Pour Moi Women's Swimwear & Beachwear - Based in the UK, they specialize in inclusive, supportive, and underwired swimwear with a vast range of cup sizes, control swimsuits, and resort cover-ups. - Away That Day The 7 Best Bikini Brands That Create Elite Swimwear | Who What Wear UK - A UK-based label known for sustainable fabrics and an inclusive sizing range from XS to 3XL with mix-and-match pieces.

Are you looking for swimwear tailored for active/open-water swimming, support/plus-sizes, or lounging by the pool/beach?

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best British bikini brands, I'd start with labels that combine flattering cuts, quality fabrics and that distinctly British mix of understated luxury, playful prints and resort style.

Here are the brands I'd shortlist, from premium designer swimwear to more affordable options.

## 8 British bikini brands worth knowing

!Bonnie bikini in blue - Hunza G | Mytheresa

1\. Hunza G

(Best overall)

Iconic crinkle-textured bikinis in gorgeous colours, with a sculpting, stretchy feel. Ideal if you want an instantly recognisable designer look.

Luxury · Around £175-£200 for a bikini

Shop Hunza G

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!Miami Cheetah Print Bikini | Official Site

2\. Melissa Odabash

Best for glamorous, polished holiday swimwear. Think elegant hardware, animal prints, flattering cuts and a sophisticated Mediterranean-resort aesthetic.

Premium luxury · Often £150-£250+

Shop Melissa Odabash

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!Away That Day Palma Bikini Top - Ivory | Editorialist

3\. Away That Day

A great choice for sexy, modern bikinis with clean lines, plunging necklines and flattering silhouettes. The brand also prioritises more responsible material choices.

Contemporary premium · Roughly £80-£120 per piece

Shop Away That Day

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!Fruity Booty Launches New Swimwear Collection | Hypebae

4\. Fruity Booty

For fun, feminine bikinis with playful checks, pastel colours and vintage-inspired details. A lovely option if you prefer something less conventional.

Fashion-led · Around £60-£70 per piece

Shop Fruity Booty

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![Wren Bikini Top With Rosette Detail - Harlequin

- Damson Madder](

5\. Damson Madder

Perfect for fashion-conscious shoppers who like bold prints, quirky details and vintage-inspired holiday outfits. A good alternative to traditional luxury swimwear.

Mid-range · Individual pieces often £30-£70

Shop Damson Madder

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!Bikinis | Summer | Green | Swimwear | Women | Very

6\. Boux Avenue

Worth a look if fit and support matter as much as appearance. Its lingerie background makes it a particularly useful place to browse structured bikini tops and coordinated sets.

Affordable to mid-range

Shop Boux Avenue

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!Boden Panel High Waist Bottomssurf The Web, Mosaic Bloom in Blue | Lyst UK

7\. Boden

Great for cheerful prints, wearable shapes and classic British holiday style. Particularly good if you prefer a little more coverage rather than very skimpy cuts.

Mid-range · Often £40-£100 for a set

Shop Boden

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!Red Cheeky Bikini Bottoms | High-Quality | WET Swimwear

8\. Zigi Swim

A strong option for minimalist, adjustable bikinis and a more sustainability-focused approach. Worth considering if you want modern swimwear without excessive embellishment.

Premium sustainable swimwear · Separates reported from around £65

Shop Zigi Swim

Brand selection informed by British Vogue's 2026 swimwear edit and recent UK sustainable-swimwear guides. Prices are approximate and may vary by collection. www.vogue.co.ukcharlieontravel.comwww.allinstyle.co.uk

## Which would I choose?

- Best designer investment\: Hunza G - Most glamorous\: Melissa Odabash - Sexy and contemporary\: Away That Day - Cute and on-trend\: Fruity Booty - Best for supportive fits\: Boux Avenue - Best for colourful prints\: Boden

If you tell me the look you're after, I can narrow this down to the best three brands for you.

What kind of bikini are you looking for?

Choose your preferences to get a more tailored shortlist.

Style

Luxury and expensive-looking

Sexy, minimal and flattering

Cute, feminine and playful

Classic and timeless

Sustainable and ethical

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Budget for a matching set

Under £60

£60-£100

£100-£200

£200+

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Most important fit preference

Flattering, feminine cuts

Good bust support

High-cut or cheeky bottoms

High-waisted or fuller coverage

Adjustable mix-and-match separates

[Find my best brands]

Recorded answer text · Perplexity · 25 October 2026

Here are strong UK one-piece swimsuit picks, depending on what you want:

- Best budget: Cupshe One-Piece Swimsuit - about £28. Flattering, stretchy and quick-drying, making it a good holiday option. - Best for regular swimming: Speedo Women's One-Piece - about £31. A practical choice for pool workouts and lap swimming. - Best tummy control: M&S Tummy Control Swimsuit - about £36-£38. Built-in control panels offer extra shaping and support. - Best high-leg style: Away That Day Cannes Swimsuit - about £195-£225. A leg-lengthening cut with a more fashion-led finish. - Best supportive sports suit: Nike HydraLock Sculpt. Its compressive fabric and contoured panels are designed for higher-intensity water activities. - Best one-size option: Hunza G Classic Square Neck - about £175. Stretchy crinkle fabric and a timeless square neckline. - Best minimalist designer option: COS Bonded-Scuba Swimsuit - about £75. Clean lines and a sleek, modern shape. - Best luxury option: Eres Les Essentiels Asia - about £380. Simple, polished and understated.

Best overall choice: choose M&S Tummy Control for value and shaping, Speedo for swimming, or Hunza G for a stylish holiday swimsuit. Check current sizing and stock before ordering, as prices and availability can change.