Davy J

Recorded answer text · Google AI Overviews · 4 October 2026

The best British swimwear brands range from iconic, one-size texturized fits to high-performance wild swimming gear and inclusive sizing.

### Top British Swimwear Labels

- Hunza G: Famous for its signature 1984 crinkle-stretch fabric that molds to fit sizes 6 to 16. - Finisterre: Based in Cornwall, this B Corp brand specializes in durable, recycled-polyester swimwear built for cold water and coastal swimming. - Deakin and Blue: Excellent for inclusive fit, offering swimsuits tailored to specific dress sizes (UK 8-20) and bust cups (AA-HH) using regenerated ocean waste. - Away That Day: A London-based label focusing on contemporary, trend-led silhouettes that bridge the gap between style and sustainability. - Davy J: Creates high-durability swimwear made from 100% regenerated ECONYL nylon, specifically designed to stay put during active wild swimming. - Zigi Swim: A woman-founded UK brand offering ethically made, adjustable pieces designed for real bodies.

If you want to narrow down your choice, let me know:

- What you plan to use it for (e.g., relaxing by a pool, open-water/wild swimming, or surfing) - Any sizing or fit preferences (e.g., fuller bust, long torso, or adjustable straps)

I can recommend the exact brand and style that fits your needs.

Recorded answer text · ChatGPT · 4 October 2026

If by “new British” you mean independent, relatively young or newly interesting labels rather than the usual Hunza G / Melissa Odabash names, these are the ones I'd look at now:

### 🇬🇧 British swimwear brands worth knowing

1. Away That Day - probably my top pick. London-based, founded in 2019, with a strong sustainability angle and genuinely good sculptural cuts, colour and prints. www.countryandtownhouse.com ### [Away That Day Sorrento Bikini Top]() £85.00

2. Fruity Booty - London independent with a much more playful, fashion-y feel: gingham, polka dots, pastel colours and retro shapes. British Vogue specifically picked it out among its swimwear brands for 2026. www.vogue.co.uk ### [Fruity Booty Reef Tankini]() £65.00

3. Davy J - a particularly interesting choice if you care about sustainability and longevity. The London label uses regenerated nylon and is known for durable, well-cut pieces. harbourandtide.com

4. AJUNE the label - Manchester-based and very small-scale. Designer Amy makes the swimwear in-house, made-to-order, with more unusual prints and mix-and-match styles. This is the sort of genuinely independent brand I'd look at if you want something less ubiquitous. www.ajunethelabel.com

5. Toco Swim - founded by two sisters, with designs created in London and made at a small family-run European factory. More affordable-luxury than fashion-forward, with particularly flattering, soft fabrics. tocoswim.com

6. Rewild Swimwear - worth checking for a more sustainability-led, contemporary aesthetic. ### [Rewild x Kelpi Swimsuit]() £65.00

7. Marquise Swim - more glamorous and feminine, with a slightly vintage/old-Hollywood sensibility rather than sporty minimalism. ### [Marquise Swim Cabaret Bikini Top]() £53.00

8. Zigi Swim - a smaller label with a sexier, minimalist resortwear aesthetic. ### [Zigi Swim Riva Top]() £75.00

### My shortlist by aesthetic

| If you want… | Try | |---|---| | Cool-girl / fashion | Away That Day | | Cute & retro | Fruity Booty | | Really independent | AJUNE | | Sustainable & understated | Davy J | | Flattering everyday luxury | Toco | | Sexy / glamorous | Marquise Swim | | Something less seen | Rewild / Zigi |

One particularly interesting find: AJUNE is based in Manchester and is genuinely a one-woman, made-to-order operation, so it fits “new British brand” much better than simply recommending another established designer label. www.ajunethelabel.com

If you tell me your budget (e.g. under £100 / £150 / £250) and whether you want bikini, one-piece, or both, I can narrow this to the 10 coolest current pieces and include where to buy them.

Recorded answer text · Perplexity · 4 October 2026

The best British-made swimwear options are:

- Davy J - Strong all-round choice for colourful, performance-focused swimwear made in Britain from recycled nylon. - Hunza G - Best for distinctive, crinkle-textured one-pieces and bikinis; its products are made in the UK. - TALA - A good choice for contemporary, relatively affordable active swimwear, with UK-made styles noted among sustainable British brands. - Anekdot - Best for small-batch, fashion-led designs and lower-impact production; check each product page for the exact manufacturing location. - Evarae - Best for luxury resortwear and polished, feminine swim styles from a British label. - Lily & Lime - Worth considering for stylish sustainable pieces, though production can vary by collection.

Best overall: Davy J for genuinely British-made performance swimwear. Best fashion option: Hunza G. Best luxury option: Evarae.

Check the individual product listing before buying: “British brand” or “designed in Britain” does not always mean the garment is manufactured in Britain.