Outdoor & Adventure AI Visibility Index: US
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American outdoor & adventure shoppers actually ask. That is 2,699 answers analysed.
2699
answers41
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
None. All 41 tracked brands were named at least once across the 2,699 AI answers.
The ladder so far.
Patagonia leads with a Visibility Score of 26.9 (727 of 2,699 answers, 75 of 150 questions), followed by REI Co-op at 24.6 and NEMO Equipment at 15.9.
Common questions
Which Outdoor & Adventure brand does AI recommend most?
Patagonia ranks first in the US Outdoor & Adventure AI Visibility Index with a Visibility Score of 26.9.
How many Outdoor & Adventure brands does Found measure?
Found measures 41 American Outdoor & Adventure brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Outdoor & Adventure Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Outdoor & Adventure shoppers actually ask, scanned 21 August – 20 September 2026, with 2,699 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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