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Patagonia

Patagonia

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Outdoor category leader making apparel and hardgoods.

Patagonia
appears in
26.5
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

26.0

October 4, 2026

Overall visibility

26.5

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

1

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Patagonia's single-scan score moved from 26.7% to 26.0%, down 0.7 percentage points. Latest recorded scan 26.0% on 4 October 2026; combined-window score 26.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 26.5% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202626.7%
24 August 202626.9%
30 August 202626.9%
6 September 202626.7%
13 September 202627.1%
20 September 202627.3%
27 September 202624.2%
4 October 202626.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

33.0%

Perplexity Logo

Perplexity

24.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

22.0%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Patagonia most often.

It appears in 33.0% of collected ChatGPT answers and 22.0% of Google AI Overviews answers: a difference of 11.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 78 of 150 questions.

Patagonia appears in at least one collected answer to 52.0% of the tracked questions. That is question coverage; the 26.5% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 24.2% to 27.3%. The latest scan was 26.0% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American hiking brands
  • Best American outdoor brand that ships internationally
  • Best American outdoor brand vs imported outdoor brand
  • Best American outdoor brands
  • Best American owned outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American camping brands (Big Agnes, YETI, NEMO Equipment)
  • Best alternative to Sea to Summit (NEMO Equipment, Therm-a-Rest, Big Agnes)
  • Best camping equipment US (The North Face, Big Agnes, REI Co-op)
  • Best gear for a first overnight hike US (Osprey Packs, Gregory Mountain Products, NEMO Equipment)
  • Best gear for a week long camping trip US (The North Face, REI Co-op, Kelty)
  • Best gear for summer camping US (NEMO Equipment, Therm-a-Rest, Camp Chef)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American outdoor brands

From the recorded answer

Patagonia is the top American outdoor brand, known for environmental sustainability, rugged technical apparel, and an ironclad lifetime repair warranty.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Patagonia is the top American outdoor brand, known for environmental sustainability, rugged technical apparel, and an ironclad lifetime repair warranty.

### Iconic All-Around & Apparel Brands

- Patagonia: Best for eco-conscious outerwear, fleeces, and general technical wear with lifetime repair services. - The North Face: Best for accessible alpine gear, expedition tents, and urban-to-trail winter jackets. - Columbia: Best for budget-friendly, reliable everyday rain shells and thermal-reflective winter layers. - Outdoor Research: Best for weather-resistant gloves, gaiters, and functional shells backed by an exceptional warranty.

### Heritage & Workwear Brands

- Filson: Best for rugged, heavy-duty waxed canvas bags, durable flannel shirts, and lifetime-guaranteed heritage gear. - Carhartt: Best for ultra-tough, triple-stitched workwear and heavy-duty canvas jackets that double as farm and trail wear.

### Technical & Ultralight Gear Specialists

- Western Mountaineering: Best for premium, ultra-warm, American-made down sleeping bags. - Big Agnes: Best for lightweight backpacking tents, sleeping pads, and comfortable camp furniture. - Black Diamond: Best for climbing equipment, technical headlamps, trekking poles, and backcountry skiing gear. - Darn Tough: Best for high-durability, unconditionally guaranteed merino wool hiking socks made in Vermont.

If you'd like, let me know:

- What specific activity you are planning (hiking, camping, climbing, or casual wear) - Your budget range - If you prefer lightweight technical gear or heavy-duty heritage materials

I can narrow down the best brand recommendation for you.

ChatGPT

The question asked

Best American hiking brands

From the recorded answer

| Patagonia | Premium hiking apparel, rain shells, insulation, sustainability | California | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're looking for American-founded hiking and outdoor brands, these are among the most respected:

| Brand | Best known for | Based in | |-------|----------------|-----------| | Patagonia | Premium hiking apparel, rain shells, insulation, sustainability | California | | The North Face | Technical hiking, backpacking, mountaineering gear | California | | Outdoor Research | Rain gear, gloves, gaiters, alpine clothing | Washington | | Mountain Hardwear | Technical mountain apparel and camping equipment | California | | Columbia Sportswear | Affordable, reliable hiking clothing and footwear | Oregon | | Osprey | Industry-leading hiking and backpacking backpacks | Colorado | | NEMO Equipment | Lightweight tents, sleeping bags, sleeping pads | New Hampshire | | Sierra Designs | Backpacking tents, sleeping bags, packs | California | | Kelty | Budget-friendly camping and backpacking gear | Colorado | | Darn Tough | Merino hiking socks with a lifetime warranty (made in Vermont) | Vermont | | L.L.Bean | Hiking boots, outdoor clothing, camping gear | Maine | | KEEN | Comfortable hiking shoes and sandals | Oregon | | Merrell | Popular hiking boots and trail shoes | Michigan | | Hyperlite Mountain Gear | Ultralight backpacks and shelters | Maine | | REI Co-op | Broad selection of quality hiking gear under its house brand | Washington | wildbounds.com

### Best by category - Best overall apparel: Patagonia - Best backpacks: Osprey - Best hiking boots/shoes: KEEN, Merrell - Best rain gear: Outdoor Research - Best ultralight gear: Hyperlite Mountain Gear - Best tents: NEMO Equipment - Best socks: Darn Tough - Best value: Columbia, Kelty, REI Co-op flux.agency

### If "Made in USA" matters Many American brands manufacture globally. Brands with significant U.S. manufacturing include: - Darn Tough (Vermont socks) - Hyperlite Mountain Gear (Maine) - Danner (selected boots made in Oregon) - Origin USA (selected apparel) - Western Mountaineering (California sleeping bags) allamerican.org

For a premium hiking kit, a common combination is: - Clothing: Patagonia + Outdoor Research - Backpack: Osprey - Tent: NEMO Equipment - Socks: Darn Tough - Boots: KEEN or Danner (if you want more U.S.-made options) wildbounds.comflux.agency

Perplexity

The question asked

Best touring accessories US

From the recorded answer

Travel backpack or duffel: Patagonia Black Hole Duffel 70L-durable and versatile for longer trips.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

“Touring” can mean travel, motorcycle, or bicycle touring. For most U.S. trips, prioritize durability, compactness, and practical utility.

### Best all-around touring accessories

- Travel backpack or duffel: Patagonia Black Hole Duffel 70L-durable and versatile for longer trips. - Packing cubes: Keep clothing organized and compress bulky items. - Noise-canceling headphones: Useful on flights, trains, and noisy accommodations. - Travel power adapter and USB-C charger: Choose a compact multi-port GaN charger. - Power bank: A 10,000-20,000 mAh model with USB-C output is a good range. - Neck pillow, sleep mask, and compression socks: Especially useful for long flights. - Portable tire inflator: A particularly useful emergency accessory for road touring. - First-aid and repair kit: Include blister treatment, medications, tape, multitool, and basic repair supplies. - Water bottle and filtration option: Helpful for outdoor or remote touring. - Luggage tracker: Add a Bluetooth tracker to checked bags or valuable luggage.

### If you mean motorcycle touring

Add waterproof saddlebags or panniers, a phone/GPS mount, tire-repair kit, compact inflator, riding rain gear, heated layers, earplugs, and a high-quality tank bag. Adventure-touring retailers group useful equipment around roadside repairs, trailside needs, and long-distance travel.

### If you mean bicycle touring

Prioritize a frame bag, handlebar pack, seat pack, mini pump, spare tubes or tubeless plugs, multitool, front and rear lights, rear rack, waterproof panniers, and a handlebar-mounted navigation device. REI specifically highlights the Silca Tattico as a strong frame-mounted mini-pump option.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Patagonia

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

26.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

953

Answers naming the brand

3599

Answers collected

26.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Patagonia ranks #1 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). Its visibility is 26.5%. It was named in 953 of 3,599 AI answers across 78 of 150 tracked questions, averaging position 1.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 26.5% AI visibility for Patagonia in Outdoor & Adventure · United States, measured over 21 August 2026 – 4 October 2026. It ranks #1 among 41 tracked brands.

How often does AI mention this brand?

Patagonia was named in 953 of 3,599 collected AI answers, across 78 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Patagonia by all 3,599 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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