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MiiR

MiiR

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Seattle direct-to-consumer drinkware brand.

MiiR
appears in
0.1
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.2

November 8, 2026

Overall visibility

0.1

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

41

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, MiiR's single-scan score moved from 0.0% to 0.2%, up 0.2 percentage points. Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.0%
30 August 20260.0%
6 September 20260.0%
13 September 20260.0%
20 September 20260.2%
27 September 20260.0%
4 October 20260.0%
11 October 20260.4%
18 October 20260.0%
25 October 20260.2%
1 November 20260.2%
8 November 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.0%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

21 August 2026 – 8 November 2026 (scans 1–13)

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Google AI Overviews names MiiR most often.

It appears in 0.2% of collected Google AI Overviews answers and 0.0% of ChatGPT answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 2 of 150 questions.

MiiR appears in at least one collected answer to 1.3% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Father's Day camping gift US
  • Best outdoor brand sustainability credentials US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which American outdoor brands are sold overseas (The North Face, Patagonia, Columbia Sportswear)
  • Which outdoor brands are actually American owned (Patagonia, Columbia Sportswear, Mountain Hardwear)
  • Best American owned outdoor brands (Patagonia, REI Co-op, Cotopaxi)
  • What outdoor brands do Americans actually buy (The North Face, Columbia Sportswear, Patagonia)
  • Which American outdoor brands are actually good (Patagonia, Outdoor Research, Osprey Packs)
  • Best American hiking brands (Patagonia, Outdoor Research, Osprey Packs)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best outdoor brand sustainability credentials US

From the recorded answer

MiiR …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top outdoor brands in the US lead the industry through verified sustainability credentials, B Corp status, and circular repair programs.

### Leading Sustainable Outdoor Brands & Credentials

- Patagonia - Credentials: Certified B Corporation, 1% for the Planet member, Fair Trade Certified™ factories, and extensive use of recycled or organic materials. - Key Programs: The Worn Wear repair and resale initiative and a lifetime repair guarantee. - prAna - Credentials: Focus on transparent supply chains, responsible forest fibers, and bluesign®-approved chemistry and dyes. - Key Programs: Uses organic cotton, hemp, and recycled wool with strict fair-trade labor partnerships. - Kammok - Credentials: Certified B Corporation, Climate Neutral Certified, and 1% for the Planet member. - Key Programs: Upcycled materials in pack lines backed by a lifetime product warranty. - MiiR - Credentials: Certified B Corporation and 1% for the Planet member. - Key Programs: Design-focused insulated drinkware and gear tied to transparent giving and clean water projects. - The North Face - Credentials: Expanding use of recycled fabrics and PFAS-free water-repellent (DWR) coatings. - Key Programs: Explores circular design loops and take-back/resale programs for pre-loved gear.

---

### Industry Verification & Tools

- Better Trail Sustainability Index: A searchable independent database that tracks recycled content, PFAS-free membranes, carbon footprints, and repair programs across nearly 1,000 outdoor products. Products scoring 4 out of 5 or higher earn Better Trail Certified status.

Are you looking for a specific type of gear (such as jackets, tents, or footwear), or a budget range to help narrow down the right brand?

Perplexity

The question asked

Best outdoor brand sustainability credentials US

From the recorded answer

| MiiR | Certified B Corp and 1% for the Planet member, with public-impact giving programs. | Drinkware and camp-oriented lifestyle products | …
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

For US outdoor gear, Patagonia is the strongest overall sustainability choice: it combines Certified B Corp status, Fair Trade production, bluesign-aligned materials, recycled and organic fibers, and the Worn Wear repair/resale program.

| Brand | Strongest credentials | Best for | |---|---|---| | Patagonia | Certified B Corp; 1% for the Planet; Fair Trade factories; recycled/organic materials; Worn Wear repair and resale. | Best overall, especially apparel and technical clothing | | Cotopaxi | Certified B Corp; uses repurposed factory-remnant fabrics in many products. | Colorful packs and apparel with waste-reduction focus | | Klean Kanteen | Certified B Corp; strong reusable-product and durable-design focus. | Bottles, food storage, and drinkware | | Kammok | Certified B Corp; Climate Neutral Certified; 1% for the Planet; upcycled materials and lifetime warranty. | Hammocks and camping accessories | | MiiR | Certified B Corp and 1% for the Planet member, with public-impact giving programs. | Drinkware and camp-oriented lifestyle products | | Arc'teryx | bluesign system partner; ReBIRD offers cleaning, repair, trade-in, and resale in the US and Canada. | Premium technical apparel and gear | | The North Face | Increasing recycled-material use, PFAS-free water repellents, and Renewed resale/circularity initiatives. | Broad technical-apparel selection | | REI Co-op | Sustainability commitments include targeting climate-neutral operations by 2030; also supports repair and used-gear models. | Multi-brand shopping and used gear |

Best picks by priority:

- Most credible all-around: Patagonia. - Best waste-reduction model: Cotopaxi. - Best repairability and long product life: Patagonia or Arc'teryx. - Best smaller certified brand: Kammok or MiiR. - Best budget-conscious approach: Buy used through Worn Wear, REI Re/Supply, or brand trade-in programs rather than buying new.

Certifications should be checked at the product level, not just the brand level: a B Corp designation evaluates the company, while standards such as bluesign, Fair Trade, GOTS, RDS, RWS, and recycled-content certifications may apply only to particular factories, materials, or products. The most meaningful sustainability signal is usually a combination of durable design, repair access, resale, supply-chain disclosure, and independently verified material or labor standards.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Brand perception

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Which outdoor brands offer repair services?

Purchase intent

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Discovery

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Audience

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Found / Brand snapshot

MiiR

Outdoor & Adventure

21 August 2026 – 8 November 2026 (scans 1–13)

0.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

6

Answers naming the brand

5836

Answers collected

0.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, MiiR ranks #41 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 8 November 2026). Its visibility is 0.1%. It was named in 6 of 5,836 AI answers across 2 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.1% AI visibility for MiiR in Outdoor & Adventure · United States, measured over 21 August 2026 – 8 November 2026. It ranks #41 among 41 tracked brands.

How often does AI mention this brand?

MiiR was named in 6 of 5,836 collected AI answers, across 2 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming MiiR by all 5,836 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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