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REI Co-op

REI Co-op

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Outdoor retail co-op selling a house brand alongside other labels.

REI Co-op
appears in
23.9
% of measured AI answers in this industry and market.

Found score

Track REI Co-op’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

20.7

October 4, 2026

Overall visibility

23.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

2

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, REI Co-op's single-scan score moved from 24.2% to 20.7%, down 3.5 percentage points. Latest recorded scan 20.7% on 4 October 2026; combined-window score 23.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 23.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202624.2%
24 August 202624.9%
30 August 202624.1%
6 September 202624.9%
13 September 202625.3%
20 September 202624.2%
27 September 202623.1%
4 October 202620.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

36.1%

Perplexity Logo

Perplexity

24.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

11.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names REI Co-op most often.

It appears in 36.1% of collected ChatGPT answers and 11.2% of Google AI Overviews answers: a difference of 24.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 111 of 150 questions.

REI Co-op appears in at least one collected answer to 74.0% of the tracked questions. That is question coverage; the 23.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 20.7% to 25.3%. The latest scan was 20.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American hiking brands
  • Best American made vs imported camping gear
  • Best American outdoor brand that ships internationally
  • Best American outdoor brand vs imported outdoor brand
  • Best American outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands are actually American owned (Patagonia, L.L.Bean, Columbia Sportswear)
  • Which American outdoor brands are actually good (Outdoor Research, Patagonia, Mystery Ranch)
  • Best independent outdoor gear brands US (Patagonia, The North Face, Columbia Sportswear)
  • Best outdoor gear on sale US (Patagonia, The North Face, Merrell)
  • Best American outdoor brand that ships internationally (Patagonia, Columbia Sportswear, L.L.Bean)
  • Best gear for backpacking US (Osprey Packs, NEMO Equipment, Black Diamond Equipment)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best camping gear Denver

From the recorded answer

| **[[REI Co-op Campwell 30]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

You can buy and rent top-rated camping gear in the Denver area at specialty local outfitters and major outdoor stores like FERAL and REI Denver Flagship.

### Where to Buy and Rent Camping Gear in Denver

### Local & Used Outlets

---

![]( FERAL 4.9 (1.4K) Outdoor clothing and equipment shop Closed 3936 Tennyson St Call Directions WebsiteFERAL (3936 Tennyson St, Denver)

- Details: Neighborhood favorite featuring new and used outdoor apparel, camping gear, and a field-tested inspection program for secondhand equipment. - Brands: Carries Patagonia, Big Agnes, MSR, Smartwool, and Black Diamond.

---

![]( Mountain Side Gear Rental 5.0 (132) Outdoor sports store Closed Golden, CO Call Directions WebsiteMountain Side Gear Rental (Golden, CO / Shipping nationwide)

- Details: Excellent resource for full camping/backpacking kits (2 to 4 people) and individual item rentals with local pickup or direct shipping.

---

![]( Outdoors Geek 4.8 (183) Camping store Closed 4220 Broadway Call Directions WebsiteOutdoors Geek (Denver area)

- Details: Specializes in high-end camping equipment rentals-including 4-person tents, wide sleeping pads, and camp stoves-letting you test gear before buying.

### Big Box & Flagship Stores

---

![]( REI Denver Flagship 4.4 (3.5K) Camping store Closed 1416 Platte St Call Directions WebsiteREI Denver Flagship (1416 Platte St, Denver)

- Details: Located in the historic Denver Tramway building, offering a massive selection of gear, bike/ski shop services, and equipment rentals.

---

![]( Bass Pro Shops 4.1 (120) Boat dealer Closed 7970 E Northfield Blvd Call Directions WebsiteBass Pro Shops (7970 Northfield Blvd, Denver)

- Details: Great for heavy-duty general outdoor equipment, rugged coolers, and large-format car camping setups.

---

### Recommended Gear Available Locally | Product | Type | Estimated Price | Best For | Where to Find in Denver | |---|---|---|---|---| | **[REI Co-op Campwell 30]( | Sleeping Bag | $109 | Car camping comfort down to 30°F | REI (Platte St) | | **[YETI Roadie 32 Wheeled Cooler]( | Cooler | $375 | Multi-day ice retention with heavy-duty wheels | Bass Pro Shops / REI | | **[REI Co-op Radiant 20]( | Sleeping Bag | $199 | Cool-weather backpacking and camping | REI (Platte St) |

If you'd like, let me know:

- Are you looking to buy or rent? - Is your trip for car camping or backpacking? - What season or month are you heading out?

I can tailor specific gear or store recommendations to your exact trip.

ChatGPT

The question asked

Best American outdoor brands

From the recorded answer

A current 2026 AI-visibility study also puts Patagonia, REI Co-op, NEMO, Osprey, The North Face and Outdoor Research among the leading U.S. outdoor brands, broadly consistent with that shortlist. flux.agency …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “American” you mean U.S.-founded/U.S.-based outdoor brands, rather than necessarily made in the USA, these are my top picks. That distinction matters because many American outdoor companies manufacture internationally. wildbounds.com

### 🇺🇸 Best American outdoor brands

| Brand | Best for | My take | |---|---|---| | Patagonia | Hiking, shells, fleece, insulation | Best overall - excellent durability, repair/resale culture, and strong environmental focus. wildbounds.comwww.opumo.com | | Outdoor Research | Rain gear, gloves, alpine apparel | Best technical apparel value - particularly good for harsh-weather hiking and mountaineering. www.opumo.com | | Osprey | Backpacks | Best backpack specialist - especially hiking and multi-day packs. www.opumo.comwww.statista.com | | NEMO Equipment | Tents, sleeping pads, sleeping bags | Best shelter/sleep systems - innovative designs with excellent weight-to-livability ratios. wildbounds.com | | Black Diamond | Climbing, trekking poles, alpine gear | Best for climbing/mountain sports - particularly strong if you're going beyond ordinary hiking. en.wikipedia.org | | The North Face | General outdoor + winter | Best all-rounder - huge range, from everyday hiking to serious expedition equipment. It also has very high U.S. brand recognition. www.opumo.comwww.statista.com | | Columbia | Hiking on a budget | Best value - less technical than Patagonia/OR, but very good for ordinary hiking and wet-weather use. www.statista.com | | Mountain Hardwear | Alpine & backpacking | Best for technical mountain use - a particularly good choice for serious backpacking and climbing. www.opumo.comwww.statista.com | | Cotopaxi | Hiking/travel/lifestyle | Best colorful + sustainability-focused option - Salt Lake City-based and particularly distinctive aesthetically. www.opumo.comwww.statista.com | | Darn Tough | Hiking socks | Best socks - made in Vermont and backed by a lifetime guarantee. wildbounds.comwww.opumo.com | | Filson | Heritage outdoor/workwear | Best rugged heritage gear - especially waxed canvas, wool and durable bags. wildbounds.comwww.opumo.com | | Sierra Designs | Backpacking | Best underrated option - particularly tents, sleeping bags and packs. wildbounds.comwww.opumo.com |

### My top 5

1. Patagonia - if you want one brand that does almost everything well. 2. Outdoor Research - if performance matters more than fashion. 3. Osprey - if you're buying a backpack. 4. NEMO - if you're building a lightweight camping setup. 5. Black Diamond - if climbing/alpine activities are involved.

A current 2026 AI-visibility study also puts Patagonia, REI Co-op, NEMO, Osprey, The North Face and Outdoor Research among the leading U.S. outdoor brands, broadly consistent with that shortlist. flux.agency

*If I were building a premium American-made-brand hiking kit:* Patagonia clothing + Outdoor Research rain/gloves + Osprey pack + NEMO tent + Darn Tough socks.

If you meant “best brands that actually manufacture their products in the USA,” that's a much shorter and more interesting list-I can give you the top 10 genuinely Made-in-USA outdoor brands next.

Perplexity

The question asked

Best camping equipment US

From the recorded answer

| Budget tent | REI Co-op Trail Hut 2 or Trailmade 2 | Affordable weekend trips and beginners | …
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For most U.S. campers, the best setup balances weather protection, comfort, portability, and durability. Start with a reliable tent, insulated sleep system, cooking kit, lighting, water, and safety essentials-the core camping categories identified by current gear guides.

## Best camping equipment

| Category | Strong choice | Best for | |---|---|---| | Tent | The North Face Wawona 6 | Comfortable car camping for families or groups; it is frequently recommended as a top camping tent. | | Budget tent | REI Co-op Trail Hut 2 or Trailmade 2 | Affordable weekend trips and beginners | | Sleeping bag | REI Co-op Siesta Hooded 20 | Car camping and couples; rated around 20°F for three-season use. | | Sleeping pad | Therm-a-Rest MondoKing 3D | Maximum comfort at a campsite; a thick, insulated mattress. | | Backpacking pad | Therm-a-Rest NeoAir XLite NXT | Low weight and compact packing | | Camp chair | REI Co-op Campwell | Comfortable general-purpose camp seating. | | Stove | Eureka Ignite Plus | Stable two-burner car-camping cooking | | Backpacking stove | MSR PocketRocket Deluxe | Lightweight boiling and simple meals | | Cookware | Stanley Wildfare Core 26-Piece Camping Cook Set | Larger car-camping kitchens; identified by CNET as a leading cookware option. | | Cooler | YETI Tundra 45 | Excellent insulation and durability | | Headlamp | Black Diamond Spot 400 | Hands-free lighting around camp | | Water filter | Sawyer Squeeze | Backpacking and emergency water treatment | | Power bank | Anker power bank | Charging phones and small devices | | First-aid kit | Adventure Medical Kits Mountain Series | Hiking and remote trips |

## Essential checklist

- Tent with footprint or groundsheet - Sleeping bag suitable for the lowest expected temperature - Sleeping pad with adequate insulation; cold-weather campers should look for at least R-4, with roughly R-8 preferred for freezing conditions. - Camp stove, fuel, lighter, pot, mug, bowl, and utensils - Water containers and treatment method - Headlamp plus spare batteries - Cooler or food-storage container - Warm layers, rain shell, and extra socks - Camp chairs and tarp - First-aid kit, knife, duct tape, repair kit, and sunscreen - Toilet paper, trash bags, and hand sanitizer - Navigation device or offline maps

Best simple starter package: REI Trail Hut 2, REI Siesta 20 sleeping bag, insulated sleeping pad, Eureka Ignite stove, basic cookware, 45-liter cooler, Black Diamond headlamp, water containers, and a first-aid kit. For backpacking, replace the large tent, cooler, and two-burner stove with lighter alternatives.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

REI Co-op

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

23.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

861

Answers naming the brand

3599

Answers collected

23.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, REI Co-op ranks #2 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). Its visibility is 23.9%. It was named in 861 of 3,599 AI answers across 111 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 23.9% AI visibility for REI Co-op in Outdoor & Adventure · United States, measured over 21 August 2026 – 4 October 2026. It ranks #2 among 41 tracked brands.

How often does AI mention this brand?

REI Co-op was named in 861 of 3,599 collected AI answers, across 111 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming REI Co-op by all 3,599 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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