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Outdoor & Adventure
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REI Co-op

REI Co-op

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Outdoor retail co-op selling a house brand alongside other labels.

REI Co-op
appears in
25.2
% of measured AI answers in this industry and market.

Found score

Track REI Co-op’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

28.9

October 25, 2026

Overall visibility

25.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

2

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, REI Co-op's single-scan score moved from 24.2% to 28.9%, up 4.7 percentage points. Latest recorded scan 28.9% on 25 October 2026; combined-window score 25.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 25.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202624.2%
24 August 202624.9%
30 August 202624.1%
6 September 202624.9%
13 September 202625.3%
20 September 202624.2%
27 September 202623.1%
4 October 202620.7%
11 October 202628.6%
18 October 202628.3%
25 October 202628.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

38.4%

Perplexity Logo

Perplexity

24.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

12.6%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names REI Co-op most often.

It appears in 38.4% of collected ChatGPT answers and 12.6% of Google AI Overviews answers: a difference of 25.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 123 of 150 questions.

REI Co-op appears in at least one collected answer to 82.0% of the tracked questions. That is question coverage; the 25.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 20.7% to 28.9%. The latest scan was 28.9% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American hiking brands
  • Best American made vs imported camping gear
  • Best American outdoor brand that ships internationally
  • Best American outdoor brand vs imported outdoor brand
  • Best American outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American made vs imported camping gear (Therm-a-Rest, Hyperlite Mountain Gear, Gossamer Gear)
  • Which American outdoor brands are sold overseas (The North Face, Columbia Sportswear, Patagonia)
  • Best award winning American outdoor brands (Patagonia, NEMO Equipment, The North Face)
  • Best independent outdoor gear brands US (Patagonia, The North Face, Gossamer Gear)
  • Best American outdoor brand vs imported outdoor brand (Patagonia, Outdoor Research, NEMO Equipment)
  • Best brand recommended by outdoor instructors US (Patagonia, Osprey Packs, NEMO Equipment)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American outdoor brands

From the recorded answer

REI Co-op (Seattle, WA): A trusted member-owned co-op providing dependable in-house gear, camping equipment, and outdoor schooling.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best American outdoor brands are leaders in technical gear, durable apparel, and trusted footwear.

### Top American Outdoor Brands

- Patagonia (Ventura, CA): Famous for eco-friendly materials, technical alpine layers like the Nano Puff, and a strong corporate commitment to environmental nonprofits. - The North Face (San Francisco, CA): Known for high-altitude technical equipment, iconic fleeces, and mainstream streetwear appeal. - Columbia Sportswear (Portland, OR): Offers reliable, budget-friendly apparel featuring proprietary tech like Omni-Heat. - REI Co-op (Seattle, WA): A trusted member-owned co-op providing dependable in-house gear, camping equipment, and outdoor schooling. - L.L.Bean (Freeport, ME): A heritage brand operating since 1912, famous for the classic Bean Boot and durable outdoor staples. - Black Diamond (Salt Lake City, UT): The gold standard for rock climbing, mountaineering hardware, and technical skiing gear. - Danner (Portland, OR): Renowned for hand-crafted, long-lasting leather hiking boots. - Darn Tough (Northfield, VT): Produces high-performance merino wool socks backed by an unconditional lifetime guarantee. - YETI (Austin, TX): Maker of heavy-duty, roto-molded coolers and rugged drinkware. - NEMO Equipment (Nashboro, NH): An innovator in lightweight backpacking tents and spoon-shaped sleeping bags.

Explore more curated gear options on OPUMO Magazine or check out WildBounds for all-American kit breakdowns.To help you narrow this down, what specific activity (hiking, camping, climbing, or everyday wear) are you shopping for, and do you have a budget range in mind?

ChatGPT

The question asked

Best American camping brands

From the recorded answer

!Nemo | REI Co-op …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best American camping brands, I'd focus on companies with a strong U.S. heritage, reliable outdoor gear, and products built for everything from weekend tent camping to serious backcountry trips.

## Best American camping brands

!Springbar Canvas Tent Camp Studio Thailand | Classsic Tent from USA

## 1\. Springbar

Best for rugged, long-term car camping

Heavy-duty canvas tents, roomy interiors, and classic American craftsmanship. Excellent for family trips, base camps, and campers who prefer durable gear over ultralight equipment.

Price tier: Premium · Some tents made in Utah

Shop Springbar

---

!Nemo | REI Co-op

## 2\. NEMO Equipment

Best for premium all-around camping gear

Innovative tents, sleeping pads, sleeping bags, and camp furniture. A strong choice for campers who want comfort and thoughtful design.

Price tier: Premium

Shop NEMO

---

![Kelty Grand Mesa 2P / 4P 2024 - Kaviso, LLC](

## 3\. Kelty

Best value

Dependable tents, backpacks, sleeping bags, and camp accessories at approachable prices. Great for beginners and regular weekend campers.

Price tier: Budget to midrange

Shop Kelty

---

!MSR | Brand Profile - Rock+Run

## 4\. MSR

Best for challenging conditions

Known for technical tents, backpacking stoves, water filters, and expedition equipment. Especially appealing for remote trips and serious backpackers.

Price tier: Midrange to premium

Shop MSR

---

!Big Agnes Tiger Wall UL1 Solution Dye Tent | REI Co-op

## 5\. Big Agnes

Best for lightweight backpacking

Specializes in lightweight tents, sleeping bags, sleeping pads, and gear designed to reduce pack weight without sacrificing comfort.

Price tier: Midrange to premium

Shop Big Agnes

---

!Namiot kempingowy 4-osobowy Coleman Oak Canyon 4 2212622 / kolor zielony | Cena, Opinie | INTERSPORT

## 6\. Coleman

Best for affordable family camping

A familiar American camping name for budget-friendly tents, lanterns, coolers, stoves, and sleeping equipment. Ideal for established campgrounds and casual trips.

Price tier: Budget to midrange

Shop Coleman

---

![The Best Ultralight Sleeping Bags and Gear of 2025 - Feathered Friends](

## 7\. Feathered Friends

Best for premium sleeping bags

A specialist in high-quality down sleeping bags and insulated gear for cold-weather camping and mountaineering. Particularly worth considering if warmth is your priority.

Price tier: Premium · Sleeping bags made in Seattle

Shop Feathered Friends

---

!YETI Tundra 105 Cooler | Free Shipping at Academy

## 8\. YETI

Best for premium coolers and camp accessories

Durable hard coolers, insulated drinkware, and outdoor storage. A good investment for road trips, fishing, and extended car camping.

Price tier: Premium

Shop YETI

These picks reflect category strengths and brand reputation, rather than a single universal ranking. wildbounds.comhikingcare.comallamerican.orgfieldandstream.com

## Which brands should you choose?

| If you want… | Start with | |--------|--------| | American-made, rugged canvas tents | Springbar | | Best balance of quality and value | Kelty | | Premium camping comfort | NEMO | | Lightweight backpacking gear | Big Agnes | | Technical backcountry equipment | MSR | | Affordable family camping | Coleman | | High-end cold-weather sleep gear | Feathered Friends | | Coolers and camp accessories | YETI |

One important distinction\: American-founded doesn't necessarily mean American-made. If buying domestically manufactured gear is important to you, look for the specific product's country-of-origin labeling. Springbar's USA-made tent line and Feathered Friends' Seattle-made sleeping bags are good places to start. allamerican.orgmadeamerica.org

Are you mainly looking for tent camping, overlanding, or backpacking gear? I can narrow this down to the best brands for your style and budget.

Perplexity

The question asked

Best camping equipment US

From the recorded answer

Sleeping bag: REI Co-op Siesta Hooded 20 for general camping; Nemo Forte Endless Promise as a premium alternative.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For most U.S. campers, the best setup depends on whether you're car camping or backpacking. A strong all-around kit is:

- Tent: Big Agnes Spicer Peak 6 for spacious car camping; Nemo Dragonfly OSMO for lightweight backpacking. - Sleeping pad: Nemo Tensor Insulated for backpacking; Therm-a-Rest MondoKing 3D for maximum car-camping comfort. - Sleeping bag: REI Co-op Siesta Hooded 20 for general camping; Nemo Forte Endless Promise as a premium alternative. - Stove: MSR PocketRocket Deluxe for compact backpacking; Camp Chef Everest 2X for car camping and larger meals. - Cooler: RTIC 52 QT Ultra-Light for capacity; OtterBox Venture 25 for a smaller, durable cooler. - Lighting: Petzl Actik Core headlamp plus a BioLite AlpenGlow 500 lantern. - Water filtration: CNOC Vecto with Versa Flow for backpacking; an MSR filter for dependable emergency or campsite use. - Chair: REI Co-op Campwell for comfort and general use. - Safety essentials: First-aid kit, tarp, utility cord, repair kit, map or GPS, extra water, and weather-appropriate layers. Tarps and cord are especially versatile in emergencies.

## Best budget setup

- Coleman Skydome 6P tent - Coleman Brazos 20 sleeping bag - Sea to Summit Camp SI sleeping mat - Coleman Cascade Classic stove - Coleman 316 Series 70-quart cooler - Black Diamond Astro 300 headlamp - LifeStraw Peak Gravity water filter

Best single recommendation: For two to four people driving to established campgrounds, choose the Big Agnes Spicer Peak 6, Therm-a-Rest MondoKing 3D, REI Siesta Hooded 20, Camp Chef Everest 2X, and RTIC 52 QT cooler. For hiking trips, switch to the Nemo Dragonfly OSMO, Nemo Tensor Insulated, and a compact canister stove.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

REI Co-op

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

25.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

1244

Answers naming the brand

4940

Answers collected

25.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, REI Co-op ranks #2 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). Its visibility is 25.2%. It was named in 1,244 of 4,940 AI answers across 123 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 25.2% AI visibility for REI Co-op in Outdoor & Adventure · United States, measured over 21 August 2026 – 25 October 2026. It ranks #2 among 41 tracked brands.

How often does AI mention this brand?

REI Co-op was named in 1,244 of 4,940 collected AI answers, across 123 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming REI Co-op by all 4,940 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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