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Filson

Filson

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Heritage workwear and outdoor brand.

Filson
appears in
4.5
% of measured AI answers in this industry and market.

Found score

Track Filson’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

5.6

October 25, 2026

Overall visibility

4.5

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

16

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Filson's single-scan score moved from 3.6% to 5.6%, up 2.0 percentage points. Latest recorded scan 5.6% on 25 October 2026; combined-window score 4.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.5% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.6%
24 August 20264.0%
30 August 20265.8%
6 September 20264.4%
13 September 20265.8%
20 September 20264.7%
27 September 20263.8%
4 October 20263.8%
11 October 20263.8%
18 October 20264.7%
25 October 20265.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.4%

Perplexity Logo

Perplexity

6.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Filson most often.

It appears in 6.1% of collected Perplexity answers and 3.4% of ChatGPT answers: a difference of 2.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 27 of 150 questions.

Filson appears in at least one collected answer to 18.0% of the tracked questions. That is question coverage; the 4.5% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 3.6% to 5.8%. The latest scan was 5.6% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American hiking brands
  • Best American made vs imported camping gear
  • Best American outdoor brand that ships internationally
  • Best American outdoor brand vs imported outdoor brand
  • Best American outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which American outdoor brands are sold overseas (The North Face, Columbia Sportswear, Patagonia)
  • Which outdoor brands are actually ethical in America (Patagonia, Cotopaxi, Toad&Co)
  • What outdoor brands do Americans actually buy (The North Face, Columbia Sportswear, Patagonia)
  • Best camping gear deals US (Camp Chef, Big Agnes, Marmot)
  • Best gear for backpacking US (Osprey Packs, Gregory Mountain Products, Big Agnes)
  • Best American camping brands (NEMO Equipment, YETI, Big Agnes)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American hiking brands

From the recorded answer

Filson: A heritage brand famous for heavy-duty wool coats, tin cloth jackets, and rugged field wear.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top American hiking brands excel in technical apparel, lightweight backpacking equipment, and durable footwear.

### Apparel & Outerwear

- Patagonia: Famous for sustainable technical clothing, fleece layers (like the R1 Air Hoodie), and a strong environmental mission, including its Worn Wear repair program. - Outdoor Research: Known for weather-resistant softshells (like the Ferrosi), sun hoodies, and an "Infinite Guarantee" lifetime warranty. - Kühl: Recognized for mountain-ready technical softshell jackets, durable hiking pants, and rugged outdoor apparel. - Filson: A heritage brand famous for heavy-duty wool coats, tin cloth jackets, and rugged field wear.

### Footwear

- Danner: Renowned for handcrafted, USA-made leather hiking boots like the Mountain Light series featuring GORE-TEX and Vibram outsoles. - Altra: A community favorite for zero-drop, wide-toe-box trail running and hiking shoes.

### Backpacks & Lightweight Gear

- Hyperlite Mountain Gear: A leader in ultra-lightweight Dyneema backpacks and shelter systems for thru-hikers. - Cotopaxi: Popular for colorful, ethically made daypacks, travel gear, and outdoor apparel. - NEMO Equipment: Innovative designer of lightweight backpacking tents, sleeping pads, and gear.

If you share what kind of gear you need (such as footwear, a backpack, or a rain shell) or your budget, I can give you more specific recommendations.

ChatGPT

The question asked

Best American outdoor brands

From the recorded answer

If you're looking for the best outdoor brands founded in the USA, I'd start with Patagonia, Filson, Outdoor Research, L.L.Bean, Mystery Ranch, and Darn Tough\.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best American outdoor brands

If you're looking for the best outdoor brands founded in the USA, I'd start with Patagonia, Filson, Outdoor Research, L.L.Bean, Mystery Ranch, and Darn Tough\. They cover everything from technical hiking gear to rugged heritage clothing and long-lasting accessories. The best choice depends on whether you prioritize performance, durability, style, or products actually made in America. www.opumo.comwildbounds.comwww.treelinereview.com

## The brands worth knowing

![Patagonia Men's R2 TechFace Hoody - Climb On Equipment](

1\. Patagonia

Best overall for technical outdoor wear

Excellent all-rounder for hiking, climbing, camping and layering. Particularly appealing if you value repairability, recycled materials and environmental responsibility.

Look for: fleece jackets, shells, down jackets and technical layers.

Official website

---

!Tin Cloth Short Lined Cruiser Jacket | Filson | Mens outfits, Cargo jacket, Stylish men wear

2\. Filson

Best premium heritage gear

Rugged, traditional American outdoor style, with waxed canvas, wool and hard-wearing bags. Ideal for hunting, fishing, travel and everyday wear.

Look for: Tin Cloth jackets, wool cruisers and duffel bags.

Official website

---

!Men's Headwall Gore-Tex 3L Jacket | Outdoor Research

3\. Outdoor Research

Best for serious outdoor performance

A strong option for technical clothing and accessories designed for mountaineering, backpacking, skiing and demanding weather.

Look for: waterproof shells, gloves, gaiters and insulated layers.

Official website

---

!L.L.Bean's "Field Coat," Celebrating 100 Years, Is a Cultural Heritage of American Fashion | fashion tech news

4\. L.L.Bean

Best classic all-purpose outdoor wear

A New England institution with practical clothing, boots and outdoor essentials. Great for casual hiking, camping, cold-weather wear and everyday use.

Look for: Bean Boots, flannel shirts, field coats and insulated outerwear.

Official website

---

!Mystery Ranch Bridger 55L Backpack - Hike & Camp

5\. Mystery Ranch

Best for serious backpacks

Known for durable, carefully engineered packs suited to demanding hikes, backcountry trips and heavy loads.

Look for: hiking packs, expedition packs and load-hauling designs.

Official website

---

![Women's Limited Edition Hiker Micro Crew Hiking Socks - Darn Tough](

6\. Darn Tough

Best outdoor socks

A standout for merino wool hiking and everyday socks. Particularly worth considering for comfort, durability and cold-weather use.

Look for: cushioned hiking socks and heavyweight merino socks.

Official website

---

!Carhartt Duck Detroit Jacket

7\. Carhartt

Best for rugged everyday durability

Heavy-duty workwear that also excels for chores, camping, outdoor projects and casual wear. Some products are made in the USA, but many are manufactured elsewhere.

Look for: Detroit jackets, duck canvas pants and insulated workwear.

Official website

---

!Merino Wool Sweatshirt | Men's Powder Hoody | Duckworth

8\. Duckworth

Best for American-made wool clothing

A Montana-based brand focused on merino wool apparel, including comfortable base layers and insulating midlayers. Worth a look if domestic manufacturing matters to you.

Look for: merino base layers, wool hoodies and midlayers.

Official website

## More American outdoor brands worth checking out

!Nemo Dagger Osmo 2P Review | Switchback Tested

NEMO Equipment - Premium tents, sleeping pads and camp furniture.

Shop NEMO

!Big Agnes France | Tentes ultra légères et matériel de bivouac - Big Agnes

Big Agnes - Lightweight backpacking tents, sleeping bags and pads.

Shop Big Agnes

!YETI Tundra 45 Hard Cooler in Ridgeline

YETI - Premium coolers, drinkware and camping accessories.

Shop YETI

!TOPO DESIGNS Europe: Outdoor Bags & Apparel, Mountain Culture

Topo Designs - Outdoor-inspired bags and clothing with a colorful, retro aesthetic.

Shop Topo Designs

These are also featured in recent American outdoor brand roundups. wildbounds.comwww.opumo.com

## My picks by category

| If you want… | Start with | |--------|--------| | Best all-round outdoor clothing | Patagonia | | Classic American rugged style | Filson | | Affordable outdoor essentials | L.L.Bean or Columbia | | Technical alpine gear | Outdoor Research | | Tough everyday workwear | Carhartt | | Backpacks and camping equipment | Mystery Ranch or NEMO | | Products genuinely made in the USA | Duckworth or Darn Tough |

One important distinction\: American-founded doesn't necessarily mean American-made. Manufacturing varies by product, even within the same brand. If domestic manufacturing is your priority, check the specific product's country-of-origin label before buying. www.outdoorlife.comwww.treelinereview.comwww.originus.co

Are you more interested in rugged heritage brands like Filson and L.L.Bean, technical brands like Patagonia and Outdoor Research, or lesser-known American-made brands? I can narrow the list to the best in that category.

Perplexity

The question asked

Best hiking gear Seattle

From the recorded answer

For local shopping, REI is a strong all-around choice for technical gear and fitting help; Seattle also has outdoor-focused retailers such as Filson. Check current trail and snow conditions before heading into the Cascades.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For Seattle-area hiking, prioritize waterproof layers, moisture-wicking clothing, grippy footwear, and a comfortable 20-30 L daypack. Seattle rain and changing mountain conditions make the Ten Essentials especially worthwhile.

### Recommended gear

- Footwear: Waterproof hiking shoes or boots with strong traction, such as Salomon, Keen Targhee, Merrell Moab, or Danner Trail 2650 GTX. Trail runners are lighter and dry faster, while boots offer more durability and protection. - Rain shell: A breathable waterproof jacket with an adjustable hood; add rain pants for winter, exposed ridges, or wet brush. - Layers: Synthetic or merino-wool base layer, fleece or insulated jacket, and wool hiking socks. Avoid cotton because it loses insulation when wet. - Backpack: A 20 L pack works for short day hikes; choose roughly 30 L for longer outings or extra layers. - Hydration: Carry about 2-3 L of water depending on distance, weather, and water availability; bring a filter for remote routes. - Navigation and safety: Headlamp, map and compass or GPS, first-aid kit, emergency shelter, lighter or fire starter, multitool, and snacks. - Winter conditions: Microspikes or other traction devices may be necessary on icy or snowy trails. - Useful extras: Pack rain cover, trekking poles, sunscreen, sunglasses, and insect repellent.

For local shopping, REI is a strong all-around choice for technical gear and fitting help; Seattle also has outdoor-focused retailers such as Filson. Check current trail and snow conditions before heading into the Cascades.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Filson

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

4.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

224

Answers naming the brand

4940

Answers collected

4.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Filson ranks #16 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). Its visibility is 4.5%. It was named in 224 of 4,940 AI answers across 27 of 150 tracked questions, averaging position 4.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.5% AI visibility for Filson in Outdoor & Adventure · United States, measured over 21 August 2026 – 25 October 2026. It ranks #16 among 41 tracked brands.

How often does AI mention this brand?

Filson was named in 224 of 4,940 collected AI answers, across 27 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Filson by all 4,940 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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