Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call
Found
/
The List
/
Outdoor & Adventure
/

Rumpl

Rumpl

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
Visit website ↗

Camp blanket brand with a strong direct-to-consumer presence.

Rumpl
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track Rumpl’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.1

October 25, 2026

Overall visibility

1.3

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

31

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Rumpl's single-scan score moved from 1.6% to 3.1%, up 1.5 percentage points. Latest recorded scan 3.1% on 25 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20262.0%
30 August 20260.4%
6 September 20260.9%
13 September 20260.4%
20 September 20260.9%
27 September 20260.7%
4 October 20261.3%
11 October 20261.1%
18 October 20262.2%
25 October 20263.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.9%

Perplexity Logo

Perplexity

1.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Rumpl most often.

It appears in 1.9% of collected ChatGPT answers and 1.0% of Google AI Overviews answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 18 of 150 questions.

Rumpl appears in at least one collected answer to 12.0% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.4% to 3.1%. The latest scan was 3.1% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp outdoor brand US
  • Best Christmas gifts for outdoor lovers US
  • Best Father's Day camping gift US
  • Best Instagram famous outdoor brand US
  • Best award winning American outdoor brands
  • Best camping equipment US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which outdoor brands are actually American owned (Patagonia, Columbia Sportswear, The North Face)
  • Best American owned outdoor brands (Patagonia, Columbia Sportswear, Cotopaxi)
  • Which outdoor brands have Black Friday sales US (Patagonia, The North Face, Columbia Sportswear)
  • Best American outdoor brands (Patagonia, Filson, Outdoor Research)
  • Which American outdoor brands are actually good (Patagonia, Outdoor Research, Mountain Hardwear)
  • Best American made vs imported camping gear (Therm-a-Rest, Hyperlite Mountain Gear, Gossamer Gear)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best outdoor gear gift US

From the recorded answer

![Rumpl Original Puffy Blanket (1P) …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

### Under $50

- [Gossamer Gear Lightrek Hiking Umbrella ]( Weighs only 5.8 oz and blocks rain or lowers the feel of the sun by up to 15 degrees. Price: $43.00** at Gossamer Gear. - [YETI Rambler Vacuum Bottle ]( Holds 26 fl. oz. with a chug cap for durable, insulated hydration. Price: $40.00** at REI. - America the Beautiful US Park Pass: Grants annual entry to more than 2,000 federal recreation sites across the US. Price: $80.00.

### $50 to $150 ![Rumpl Original Puffy Blanket (1P) Rumpl Original Puffy Blanket (1P) | Ascent Outdoors& more | 4.8(3.9K)](

Made with 100% recycled 30D ripstop polyester with synthetic insulation and a DWR water-resistant finish. Price: $99.95 at Ascent Outdoors.![Petzl Swift LT Headlamp Petzl Swift LT Headlamp | ScandinavianOutdoor.com& more | 4.7(109)](

Delivers 380 lumens of USB-C rechargeable light while weighing only 43 grams. Price: $74.95.Show more

### $150 and Above ![YETI Hopper Flip 12 Soft Cooler YETI Hopper Flip 12 Soft Cooler | REI& more | 4.6(3.2K)](

Features thick closed-cell foam insulation, a leak-resistant zipper, and a puncture-resistant shell. Price: $250.00 at REI.![Leatherman Arc Multitool Leatherman Arc Multitool | Leatherman& more | 4.7(472)](

Built with a MagnaCut steel blade and the Free P4 platform for heavy-duty backcountry tasks. Price: $229.00.Show more If you'd like to narrow this down, tell me:

- What is your budget limit? - What specific activity do they love most (e.g., car camping, ultralight backpacking, day hiking, fishing)?

ChatGPT

The question asked

Best award winning American outdoor brands

From the recorded answer

!Original Puffy Blanket - Baja Fade| Rumpl Blankets For Everywhere - Rumpl Canada …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best award-winning American outdoor brands

If you're looking for standout American outdoor brands, I'd start with companies that combine proven performance, distinctive design, durability, and industry recognition. Some focus on technical hiking and camping equipment; others specialize in outdoor apparel, rugged lifestyle products, or American-made craftsmanship.

One useful benchmark is the 2025 Grassroots Outdoor Alliance awards, where Patagonia won Vendor of the Year and NEMO Equipment received Excellence in Hardgoods & Accessories\. www.grassrootsoutdoors.com

## Top American outdoor brands to know

!Patagonia M10 Storm Jacket | UK | Ultralight Outdoor Gear

1\. Patagonia

Best overall • Technical apparel and sustainability

Known for technical jackets, fleece, trail clothing, climbing gear, and environmental advocacy. A strong choice for premium outdoor apparel with a long-standing reputation.

Recognition: 2025 Grassroots Outdoor Alliance Vendor of the Year. www.grassrootsoutdoors.com

Official website

---

!Nemo Dragonfly Osmo 2P Tents, Bivvys & Extensions

2\. NEMO Equipment

Best for innovative camping gear

Specializes in tents, sleeping bags, sleeping pads, and thoughtfully designed backpacking equipment.

Recognition: 2025 Grassroots Outdoor Alliance Excellence in Hardgoods & Accessories. www.grassrootsoutdoors.com

Official website

---

!Shop By Activity

3\. YETI

Best premium outdoor lifestyle brand

Famous for rugged coolers, insulated drinkware, outdoor bags, and a recognizable premium aesthetic. Particularly strong for fishing, camping, tailgating, and everyday adventure.

Official website

---

!Copper Spur UL2 XL Ultralight Tent | Big Agnes | Big Agnes Europe

4\. Big Agnes

Best for backpacking and lightweight camping

Well known for lightweight tents, sleeping bags, and sleeping systems designed for hikers and backcountry campers.

Official website

---

!Black Diamond® Equipment | Climb. Ski. Run. Hike.

5\. Black Diamond Equipment

Best for climbing and technical mountain sports

A specialist in climbing equipment, headlamps, trekking poles, and ski gear. A particularly good brand for people who prioritize technical function over casual outdoor style.

Official website

---

!The Friday Read: The Best Filson Menswear & A Pure Michigan Weekend | The Style Guide

6\. Filson

Best for heritage style and rugged craftsmanship

A historic American outdoor label known for durable outerwear, waxed canvas bags, wool garments, and a classic Pacific Northwest aesthetic.

Official website

---

![Women's Limited Edition Hiker Micro Crew Hiking Socks - Darn Tough](

7\. Darn Tough Vermont

Best American-made outdoor essentials

Known for durable merino wool hiking and performance socks. A standout if domestic manufacturing matters to you: the brand makes its socks in Vermont.

Official website

## More award-winning brands worth considering

!Original Puffy Blanket - Baja Fade| Rumpl Blankets For Everywhere - Rumpl Canada

Rumpl - Best outdoor blankets and camp comfort. Recognized in the 2025 Outdoor Innovation Awards for sleep gear. www.globenewswire.com

Official website

!Chemise Manches Courtes Royal Robbins Expedition Pro Hommes | Plein air Entrepôt - Plein Air Entrepôt

Royal Robbins - Best travel-friendly outdoor clothing. Its Amp Lite II performance shirt won a 2026 CNN Underscored Innovation Award for its mosquito-protection technology. outdoorindustry.org

Official website

!Yakima Skyrise HD Roof Top Tent - Medium- Roof Rack Centre

Yakima - Best for vehicle-based adventures, bike racks, and roof-mounted outdoor equipment. Recognized for its rooftop tent category in the 2025 Outdoor Innovation Awards. www.globenewswire.com

Official website

!The legendary Merrell MOAB collection | SAIL Blog

Merrell - Best for accessible hiking footwear and trail shoes. Its footwear was recognized in the 2025 Outdoor Innovation Awards. www.globenewswire.com

Official website

## My shortlist by category

| If you want… | Start with | |--------|--------| | Best overall outdoor apparel | Patagonia | | Innovative backpacking equipment | NEMO Equipment | | Premium outdoor lifestyle products | YETI | | Lightweight camping gear | Big Agnes | | Climbing and mountain equipment | Black Diamond | | Heritage outdoor fashion | Filson | | Products manufactured in the USA | Darn Tough Vermont | | Outdoor accessories with award recognition | Rumpl or Yakima |

One important distinction\: An American outdoor brand isn't necessarily a brand that manufactures all its products in the United States. Awards usually recognize particular products or achievements, rather than certify the entire brand as superior.

Are you primarily interested in outdoor clothing and fashion brands, hiking and camping gear brands, or American-made brands? I can narrow the list to the strongest award-winning names in that category.

Perplexity

The question asked

Best sustainable outdoor gear US

From the recorded answer

Best overall picks:* Patagonia for repairability and broad sustainability programs, NEMO for recyclable backpacking equipment, and Fjällräven for durable packs and clothing. Independent gear comparisons also identify Osprey, Big Agnes, Cotopaxi, MSR, Sea to Summit, and Rumpl as credible sustainability-oriented brands.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For sustainable outdoor gear in the U.S., prioritize durability, repairability, recycled materials, and take-back programs over green marketing. These are strong choices by category:

| Category | Recommended gear or brand | Why it stands out | |---|---|---| | Rain jacket | Patagonia Torrentshell 3L | Recycled face fabric, PFAS-free waterproofing, and a long-standing repair program. | | Insulated jacket | Patagonia Nano Puff | Recycled and bluesign-approved materials with PFAS-free DWR options. | | Backpack | NEMO Persist 45 | Made with 100% recycled main fabric and designed to be returned for recycling at end of life. | | Backpacking tent | NEMO Dagger OSMO 2P | Uses recycled, solution-dyed fabric and is described as a fully bluesign-approved tent. | | Sleeping bag | NEMO Disco Endless Promise | Uses recycled materials and can be returned so the fabric and insulation can be recycled. | | Duffel or travel bag | Patagonia Black Hole | Made with recycled polyester, including the lining, exterior, straps, and webbing. | | Daypack | Fjällräven Singi 20 | Durable construction and PFC-free materials, with an emphasis on traceability and long product life. | | Clothing layers | Icebreaker, Smartwool, Paka | Strong options for wool or alpaca-based performance clothing; Paka emphasizes renewable alpaca fibers and social impact in Peru. | | Used gear | REI Re/Supply, Patagonia Worn Wear, The North Face Renewed | Buying used generally avoids the impacts of manufacturing new gear, while these programs extend product life. |

Best overall picks: Patagonia for repairability and broad sustainability programs, NEMO for recyclable backpacking equipment, and Fjällräven for durable packs and clothing. Independent gear comparisons also identify Osprey, Big Agnes, Cotopaxi, MSR, Sea to Summit, and Rumpl as credible sustainability-oriented brands.

Before buying, check four things:

- Can the item be repaired? - Does it use recycled, solution-dyed, organic, or responsibly certified materials? - Is the waterproof treatment PFAS-free? - Does the manufacturer offer resale, refurbishment, or end-of-life recycling?

For the lowest-impact option, buy used first, replace only worn-out gear, and choose the most durable item that meets the actual conditions of your trip.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Rumpl

Outdoor & Adventure

21 August 2026 – 25 October 2026 (scans 1–11)

1.3

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

66

Answers naming the brand

4940

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Rumpl ranks #31 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). Its visibility is 1.3%. It was named in 66 of 4,940 AI answers across 18 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Rumpl in Outdoor & Adventure · United States, measured over 21 August 2026 – 25 October 2026. It ranks #31 among 41 tracked brands.

How often does AI mention this brand?

Rumpl was named in 66 of 4,940 collected AI answers, across 18 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Rumpl by all 4,940 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.