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L.L.Bean

L.L.Bean

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Legacy mainstream outdoor brand based in Maine.

L.L.Bean
appears in
4.3
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

5.4

October 11, 2026

Overall visibility

4.3

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

17

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, L.L.Bean's single-scan score moved from 3.1% to 5.4%, up 2.3 percentage points. Latest recorded scan 5.4% on 11 October 2026; combined-window score 4.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.3% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.1%
24 August 20265.3%
30 August 20264.2%
6 September 20264.4%
13 September 20264.4%
20 September 20264.0%
27 September 20263.1%
4 October 20264.7%
11 October 20265.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.4%

Perplexity Logo

Perplexity

5.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.0%

21 August 2026 – 11 October 2026 (scans 1–9)

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Perplexity names L.L.Bean most often.

It appears in 5.6% of collected Perplexity answers and 3.0% of Google AI Overviews answers: a difference of 2.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 34 of 150 questions.

L.L.Bean appears in at least one collected answer to 22.7% of the tracked questions. That is question coverage; the 4.3% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 3.1% to 5.4%. The latest scan was 5.4% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American hiking brands
  • Best American outdoor brand that ships internationally
  • Best American outdoor brand vs imported outdoor brand
  • Best American outdoor brands
  • Best American owned outdoor brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American camping brands (REI Co-op, Patagonia, The North Face)
  • Which American outdoor brands are sold overseas (Patagonia, The North Face, Columbia Sportswear)
  • Best American hiking brands (Osprey Packs, Gregory Mountain Products, The North Face)
  • Best outdoor gear on sale US (Patagonia, Columbia Sportswear, YETI)
  • Best camping equipment US (REI Co-op, NEMO Equipment, Therm-a-Rest)
  • Best sustainable outdoor gear US (Patagonia, Cotopaxi, REI Co-op)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American owned outdoor brands

From the recorded answer

L.L.Bean: A classic Maine-based outfitter known for reliable casual outdoor wear, duck boots, and camping staples.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Top American-owned outdoor brands combine technical performance, durability, and a focus on wilderness exploration:

- Patagonia: Known for environmental activism, high-end technical outerwear (like the Down Sweater), and durable gear. - Outdoor Research: Based in Seattle, Washington, famous for all-weather rain shells, technical gloves, and tactical/expedition gear. - Columbia: A heritage brand offering accessible, value-driven outerwear and rain technology like the Watertight series. - Osprey: Renowned for ergonomically designed, lifetime-guaranteed backpacks and technical packs for hiking and mountaineering. - Big Agnes: Based in Steamboat Springs, Colorado, celebrated for lightweight backpacking tents, sleeping bags, and pads. - Black Diamond: An alpine specialist delivering trusted climbing gear, skis, technical packs, and headlamps. - L.L.Bean: A classic Maine-based outfitter known for reliable casual outdoor wear, duck boots, and camping staples. - Cotopaxi: Recognized for vibrant, color-blocked gear built with a strong social and sustainable mission.

Would you like recommendations focused on a specific activity (such as hiking, climbing, or camping), or are you looking for apparel versus hard gear?

ChatGPT

The question asked

Best American outdoor brands

From the recorded answer

## 3\. L.L.Bean …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best American outdoor brands

The best American outdoor brands span technical mountain gear, rugged workwear, heritage outdoor clothing, and camping equipment. If you're looking for a mix of quality, durability, performance, and distinctly American style, these are the brands I'd start with. www.opumo.comwildbounds.comwww.treelinereview.com

One important distinction: American brand doesn't necessarily mean made in the USA. Many American-founded companies manufacture some or most of their products overseas, so check the country of origin on individual items.

## 10 American outdoor brands worth knowing

!2025年本気で登山したい人が選ぶべき高品質シェル

## 1\. Patagonia

Best for technical outdoor performance

Technical shells, fleece, insulated jackets, climbing apparel, and hiking gear. A strong choice for people who want functional equipment alongside a longstanding repair and environmental-responsibility focus. www.opumo.comwildbounds.comwww.treelinereview.comunitedstatesatlas.com

Style: technical, understated, trail-to-town

Official website

---

!Short lined cruiser jacket aus tin cloth von Filson | Military green (Grün)

## 2\. Filson

Best for premium heritage gear

Famous for waxed-canvas jackets, wool outerwear, rugged bags, and hunting-inspired clothing. Ideal if you like substantial materials, classic American workwear, and gear that develops character with use. www.opumo.comwildbounds.comwww.treelinereview.comunitedstatesatlas.com

Style: Pacific Northwest, heritage, rugged luxury

Official website

---

!Men's Bean Boots 8", Flannel-Lined Insulated

## 3\. L.L.Bean

Best for classic all-around outdoor clothing

Bean Boots, flannel shirts, fleece, parkas, and camping essentials. Particularly good for everyday outdoor life, wet weather, fall walks, and traditional New England style. www.opumo.comwildbounds.comwww.treelinereview.comunitedstatesatlas.com

Style: New England, practical, timeless

Official website

---

!Carhartt Duck Detroit Jacket

## 4\. Carhartt

Best for hard-wearing everyday gear

Heavy canvas jackets, insulated workwear, overalls, and durable pants. An excellent choice for camping chores, cold-weather work, and rugged casual wear. It also offers a dedicated Made in the USA collection, though not all products are domestically made. unitedstatesatlas.combuyamerican.comwww.originus.cowww.outdoorlife.comwww.treelinereview.com

Style: blue-collar, utilitarian, durable

Official website

---

!Men's Steens Mountain™ 2.0 Fleece | Columbia Sportswear

## 5\. Columbia Sportswear

Best for accessible outdoor gear

A broad range of rain jackets, fleeces, hiking pants, insulated coats, and footwear. A sensible starting point for beginners, families, and people who want outdoor functionality without premium-brand pricing. www.opumo.comwildbounds.comwww.treelinereview.comunitedstatesatlas.com

Style: practical, versatile, value-oriented

Official website

---

!REI Co-op Rainier Rain Jacket - Men's | REI Co-op

## 6\. REI Co-op

Best for value and getting started

Hiking packs, rain shells, tents, sleeping bags, and outdoor clothing. Its in-house gear is worth comparing with premium labels if you're building a camping or hiking kit on a budget. www.opumo.comwildbounds.comwww.treelinereview.comunitedstatesatlas.com

Style: functional, approachable, adventure-focused

Official website

---

!The North Face 1996 Retro Nuptse Jacket SUMITGLD TNFBLK• Michele Inzerillo Women's & Men's Luxury Fashion Online Boutique

## 7\. The North Face

Best for technical outerwear and outdoor streetwear

Down jackets, waterproof shells, backpacks, and mountaineering equipment. Its range works for both serious outdoor use and urban wardrobes, particularly if you like recognizable outdoor silhouettes. www.opumo.comwildbounds.comwww.treelinereview.comunitedstatesatlas.com

Style: mountain performance, sporty, streetwear

Official website

---

!KÜHL Radikl® Pant For Men - Lightweight, Breathable

## 8\. KÜHL

Best for hiking pants and versatile clothing

Stretch hiking pants, technical trousers, shirts, and outdoor jackets. Particularly appealing if you want comfortable movement and a more casual, less overtly technical look. unitedstatesatlas.comwildbounds.combuyamerican.comwww.opumo.com

Style: mountain casual, understated, practical

Official website

---

![Women's Limited Edition Hiker Micro Crew Hiking Socks - Darn Tough](

## 9\. Darn Tough Vermont

Best for socks made in America

Merino wool hiking, running, and everyday socks. A particularly good option if American manufacturing is important to you: the company makes its socks in Vermont and offers a lifetime guarantee. www.opumo.comwildbounds.comwww.treelinereview.comunitedstatesatlas.com

Style: performance basics, durable, functional

Official website

---

!Duckworth: Montana Merino Wool Clothing Made in the USA

## 10\. Duckworth

Best for American-made wool clothing

Merino wool base layers, hoodies, shirts, and insulating layers. A specialist to consider if you want natural fibers and domestically produced outdoor apparel rather than mass-market synthetics. unitedstatesatlas.combuyamerican.comwww.originus.cowww.outdoorlife.comwww.treelinereview.com

Style: natural fibers, mountain lifestyle, premium basics

Official website

## Which brands are actually made in the USA?

If domestic manufacturing is your priority, these are especially worth investigating. www.outdoorlife.comwww.treelinereview.combuyamerican.com

| Brand | What to look at | |--------|--------| | Duckworth | Merino wool apparel | | Darn Tough Vermont | Hiking socks | | Carhartt | Designated Made in the USA collection | | Filson | Selected wool clothing and bags | | FORLOH | Technical hunting and outdoor clothing |

For a deeper comparison, see Outdoor Life's guide to American-made outdoor clothing and Treeline Review's guide to outdoor gear made in the USA\.

## My shortlist by style

- Best technical outdoor gear\: Patagonia - Best rugged American heritage\: Filson - Best everyday outdoor clothing\: L.L.Bean - Best workwear-inspired style\: Carhartt - Best value\: Columbia or REI Co-op - Best American-made wool\: Duckworth - Best American-made socks\: Darn Tough Vermont

One question that would help me narrow this down: are you most interested in heritage American brands \(Filson, L.L.Bean, Carhartt), high-performance outdoor gear \(Patagonia, The North Face), or brands that actually manufacture in the USA?

Perplexity

The question asked

Best award winning American outdoor brands

From the recorded answer

L.L.Bean - Classic American outdoor brand known for durable boots, clothing, and casual outdoor equipment.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best award-winning American outdoor brands depend on the category, but these are strong choices with notable product awards, industry recognition, or long-standing editorial acclaim:

- Patagonia - Premium outdoor clothing, shells, fleece, and packs; especially strong for sustainability and technical performance. GQ lists it among the leading outdoor clothing brands. - The North Face - Broad range of technical apparel, tents, sleeping bags, and expedition gear; a reliable mainstream choice. - Columbia Sportswear - Good-value jackets, footwear, and hiking clothing with broad availability. - NEMO Equipment - Award-winning tents, sleeping bags, and camping gear; the New Hampshire company has received recognition from regional business organizations. - Big Agnes - Highly regarded Colorado brand for lightweight tents, sleeping bags, and sleeping pads. - Osprey - One of the strongest American backpack brands, particularly for hiking, travel, and multi-day packs. - Topo Designs - Colorado-made-inspired packs, bags, and outdoor clothing with a distinctive urban-outdoor style. - Hyperlite Mountain Gear - Maine-based specialist in ultralight backpacks, shelters, and technical outdoor equipment. - Forloh - American-made technical hunting and outdoor apparel; its AllClima system received a “best overall” hunting rain-gear award from Field & Stream. - L.L.Bean - Classic American outdoor brand known for durable boots, clothing, and casual outdoor equipment. - Mountainsmith - Colorado brand offering packs, tents, trekking gear, and travel equipment. - Johnson Outdoors - Parent company behind outdoor brands such as Eureka!, Jetboil, Old Town, and Ocean Kayak; it has received recognition for corporate trustworthiness.

### Best by category

| Category | Best picks | |---|---| | Technical clothing | Patagonia, The North Face, Columbia | | Backpacking packs | Osprey, Hyperlite Mountain Gear, Mountainsmith | | Tents and camping | NEMO, Big Agnes, The North Face | | Ultralight gear | Hyperlite Mountain Gear, NEMO | | Hunting apparel | Forloh | | Classic outdoor clothing | L.L.Bean, Patagonia | | Best value | Columbia, L.L.Bean | | Sustainable design | Patagonia, NEMO |

For the strongest overall shortlist, choose Patagonia, Osprey, NEMO, Big Agnes, Hyperlite Mountain Gear, and Forloh. Note that “American brand” does not necessarily mean every product is manufactured in the United States; check individual product labels for country of manufacture.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

L.L.Bean

Outdoor & Adventure

21 August 2026 – 11 October 2026 (scans 1–9)

4.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

174

Answers naming the brand

4047

Answers collected

4.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, L.L.Bean ranks #17 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 11 October 2026). Its visibility is 4.3%. It was named in 174 of 4,047 AI answers across 34 of 150 tracked questions, averaging position 3.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.3% AI visibility for L.L.Bean in Outdoor & Adventure · United States, measured over 21 August 2026 – 11 October 2026. It ranks #17 among 41 tracked brands.

How often does AI mention this brand?

L.L.Bean was named in 174 of 4,047 collected AI answers, across 34 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming L.L.Bean by all 4,047 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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