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Marmot

Marmot

AI visibility and ranking for Outdoor & Adventure: United States

Outdoor & Adventure [US]
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Technical apparel and tent brand.

Marmot
appears in
3.2
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

3.3

October 4, 2026

Overall visibility

3.2

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

19

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Marmot's single-scan score moved from 4.2% to 3.3%, down 0.9 percentage points. Latest recorded scan 3.3% on 4 October 2026; combined-window score 3.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.2%
24 August 20263.6%
30 August 20262.0%
6 September 20262.9%
13 September 20263.8%
20 September 20262.9%
27 September 20262.9%
4 October 20263.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.1%

Perplexity Logo

Perplexity

2.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Marmot most often.

It appears in 5.1% of collected ChatGPT answers and 1.8% of Google AI Overviews answers: a difference of 3.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 38 of 150 questions.

Marmot appears in at least one collected answer to 25.3% of the tracked questions. That is question coverage; the 3.2% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.0% to 4.2%. The latest scan was 3.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American camping brands
  • Best American outdoor brands
  • Best Instagram famous outdoor brand US
  • Best PFAS free outdoor gear US
  • Best alternative to Sea to Summit
  • Best brand for tents that last US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American camping brands (Big Agnes, YETI, NEMO Equipment)
  • Best American outdoor brands (Patagonia, Filson, The North Face)
  • Best American owned outdoor brands (Patagonia, REI Co-op, NEMO Equipment)
  • Best American hiking brands (Patagonia, Merrell, The North Face)
  • Best award winning American outdoor brands (Patagonia, NEMO Equipment, Big Agnes)
  • Which outdoor brands have Black Friday sales US (The North Face, Columbia Sportswear, Outdoor Research)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sleeping bags US

From the recorded answer

Marmot Trestles Elite Eco 20 (Best Synthetic Value) …
Read recorded answer

Recorded answer text · Google AI Overviews · 27 September 2026

The NEMO Disco 15 and Feathered Friends Hummingbird UL rank among the top sleeping bags available in the US for 2026, balancing comfort, warmth, and specialized design.

### Top Sleeping Bags by Category

- NEMO Disco 15 Endless Promise Down Sleeping Bag (Best for Side Sleepers / Comfort) - Details: Features a classic spoon shape with extra room at the elbows and knees, 650-fill hydrophobic down, and Thermo Gill vents to regulate temperature. As part of the Endless Promise collection, it is fully recyclable and uses 100% recycled fabrics. Available at REI and NEMO Equipment for around $299.95. - Feathered Friends Hummingbird UL 20/30 (Best Ultralight Backpacking) - Details: Handcrafted in Seattle, USA using premium 950+ fill power goose down and a water-resistant Pertex Quantum Pro shell. It features a slim mummy cut designed to maximize warmth and drop every unnecessary ounce. Prices range from $579 to $659 depending on the temperature rating and length at Feathered Friends. - Marmot Trestles Elite Eco 20 (Best Synthetic Value) - Details: Built with 100% recycled synthetic insulation that retains warmth even in damp conditions. It includes an anti-snag main zipper and an additional fold-down secondary zipper for blanket-like ventilation. Available at REI and Marmot for around $199. - Kelty Cosmic Down 20 (Best Budget Down Bag) - Details: Highlighted by OutdoorGearLab and Backpacker as a top-tier value option featuring a smooth liner, reliable draft protection, and hydrophobic down insulation without a massive price tag.

If you'd like to narrow down the choices, tell me:

- Are you planning to backpack (hike and carry it) or car camp (from a vehicle)? - What temperature range or season will you be camping in? - Do you have a preferred budget?

ChatGPT

The question asked

What outdoor brands do Americans actually buy

From the recorded answer

| Still important but more niche | Outdoor Research, Marmot, Mountain Hardwear, Black Diamond, Gregory | Serious hiking, climbing, backpacking | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Yes. If by “actually buy” you mean brands with substantial real-world U.S. sales, rather than the brands that dominate outdoor Instagram/TikTok, the picture is pretty different.

### The U.S. outdoor brands people really buy

| Tier | Brands | What's driving purchases | |---|---|---| | Massive | The North Face, Columbia | Jackets, fleece, hiking clothes, winter gear; also everyday/lifestyle | | Very big | Patagonia, REI Co-op, Timberland | Outdoor clothing, fleece, jackets, boots; strong everyday crossover | | Big in footwear | Merrell, KEEN, HOKA, Salomon | Hiking shoes, trail shoes, walking/running | | Growing / premium | Arc'teryx, On, Vuori | Technical apparel, trail/running, affluent/younger consumers | | Camping/gear specialists | YETI, Osprey, Coleman, NEMO, Hydro Flask | Coolers, packs, camping equipment, bottles | | Still important but more niche | Outdoor Research, Marmot, Mountain Hardwear, Black Diamond, Gregory | Serious hiking, climbing, backpacking |

### The two brands I'd put at the top

The North Face is probably the clearest example of an outdoor brand that Americans actually buy at scale. VF reported $1.76 billion in North Face revenue in the Americas in fiscal 2026, up from $1.61B the year before. Global revenue was about $4.0B. www.sec.gov

Columbia is the other giant that gets overlooked by outdoor-fashion discussions. Columbia brand sales were $2.97 billion globally in 2025, up 2%. www.sec.gov A U.S. consumer survey also found North Face and Columbia were the two most-liked outdoor clothing brands, with more than half of respondents saying they liked each. www-statista-com.libproxy.pcc.edu

### REI is particularly interesting

REI Co-op isn't just a retailer anymore in the consumer's mind. Its private-label gear is genuinely popular.

REI did $3.54 billion in sales in 2025 and has 26+ million members. www.rei.com And during its 2026 Anniversary Sale, customers bought more than 1 million REI Co-op brand items; one sun hoodie alone sold over 51,000 units. www.rei.com

That's a pretty good indicator of what ordinary American outdoor consumers actually put in their carts.

### There's an important distinction

The “coolest outdoor brands” list is not the same as the “brands Americans buy most” list.

For example:

Outdoor-fashion / enthusiast perception > Arc'teryx → Patagonia → Salomon → HOKA → On → Black Diamond

Actual broad U.S. purchasing > The North Face → Columbia → Patagonia → REI → Timberland → Merrell/KEEN → HOKA/Salomon

Arc'teryx is a fascinating case: REI named it its overall Vendor Partner of the Year for 2025, and said it was its fastest-growing trail-running apparel brand. But it's still a much more premium/narrow consumer proposition than Columbia or North Face. www.rei.com

### If you're asking because you're thinking about launching/selling an outdoor brand...

Then I'd look at this slightly differently. The sweet spot in America isn't necessarily “hardcore mountaineering.” It's increasingly:

hiking + travel + everyday clothing + fitness + casual wear.

That's why brands like The North Face, Columbia, Patagonia, Merrell, KEEN, HOKA and Vuori have much broader commercial potential than a pure expedition brand.

And the interesting thing is that REI itself says its members want it to retain functional outdoor gear alongside casual/lifestyle products. www.rei.com

If you want, I can also dig into actual U.S. sales/market share and rank the top 20 outdoor brands Americans buy, including estimated annual revenue, typical customer, price point, and which brands are growing vs. declining.

Perplexity

The question asked

Best camping gear deals US

From the recorded answer

Marmot Limestone 6-person tent: $444.99, down from $599-about 26% off at OpticsPlanet.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Current U.S. camping deals include:

- Marmot Limestone 6-person tent: $444.99, down from $599-about 26% off at OpticsPlanet. - Big Agnes Wyoming Trail 2 tent: $415, down from $649-about 36% off at REI. - General camping gear: Steep & Cheap lists items at roughly 35% off, with some discounts reaching higher. - Broader sale selection: OpticsPlanet advertises camping products discounted by up to 84%. - Budget options: Target and Walmart have reduced-price tents, cots, sleeping bags, and other basic camping equipment.

For the best value, start with REI for premium tents, Steep & Cheap for apparel and accessories, and OpticsPlanet for deeper clearance discounts. Check final shipping costs, return policies, and stock before purchasing, since outdoor-sale inventory changes quickly.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Marmot

Outdoor & Adventure

21 August 2026 – 4 October 2026 (scans 1–8)

3.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

115

Answers naming the brand

3599

Answers collected

3.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Marmot ranks #19 among 41 tracked brands for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). Its visibility is 3.2%. It was named in 115 of 3,599 AI answers across 38 of 150 tracked questions, averaging position 4.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.2% AI visibility for Marmot in Outdoor & Adventure · United States, measured over 21 August 2026 – 4 October 2026. It ranks #19 among 41 tracked brands.

How often does AI mention this brand?

Marmot was named in 115 of 3,599 collected AI answers, across 38 of 150 tracked questions, for Outdoor & Adventure · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Marmot by all 3,599 answers in the published Outdoor & Adventure · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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